Overview
Chicago based PLS Financial Services manages more than 300 financial serve centers in Alabama, Arizona, California, Illinois, Indiana, Mississippi, New York, Texas and Wisconsin, with more than 3,000 employees. It is one of the largest, oldest, and most distinguished organizations in the check cashing industry. PLS was recently named as one of Chicago’s Largest Privately Held Companies by Crain’s Chicago Business and joined the Crain’s 2008 Fast Fifty list as one of the fast growing Chicago based businesses. PLS is a member of the Financial Service Centers of America (FISCA). The PLS Financial Service brands include: PLS Loan Store, which provides short term consumer loans; PLS Check Cashers, which offers check cashing, money transfer services, money orders and bill payments; PLS Vehicle Registration; and PLS Tax Service.
Why Advertise at Money Centers - PlayNetwork - PLS Financial?
- PLS Financial offers advertisers the ability to showcase brands in a category exclusive, targeted environment.
- Capture attention of your audience while they are in a receptive mood to listen
- Establish deep emotional connection with consumers and influence future purchases
Audience
PLS caters to a Spanish-speaking clientele, which allows brands to easily target these consumers. The PLS patron visits several times a month and is a captive audience while waiting in line for 5-10 minutes per visit. Its the ideal venue to reach working class individuals
| Venue Demographics |
| Gender |
45% of Males
55% of Females
|
| Age |
Call for Details
|
| Income |
Call for Details |
|
| Reach |
| Market Coverage |
9 |
| Number of Venues |
100 |
| Average Traffic |
494,200 |
| Awareness |
80% |
| Weekly Impressions |
395,400 |
|
Screens
32-42 inch LCD displays are located directly above or next to the teller windows making them clearly visible from virtually any spot within each location.
Programming
PLS TV network is designed to engage, inform and entertain customers waiting in line for service. Programmed in both English and Spanish, including the latest shows from Telemundo, PLS TV creates a fun and friendly experience. Updated daily, PLS TV features custom branded promotions, sports clips, comedy segments, animated billboards and smart financial tips.
| Programming Details |
| Loop Length |
10 Minutes |
| Content Mix |
80% content, 20% ads |
| Typical Ad Spot Length |
15, 30, and 60 seconds |
| Loop Updates |
Loop Updates Occur Daily, every 30 minutes |
