Overview
Steve Madden is one of America’s most successful shoe designers. His brand represents a lifestyle that is all about combining fashion with a funky independence. There are over 85 locations across the country. The store’s unique layout provides an enjoyable shopping experience for the 2 million in foot traffic it receives each month.
Aimed at young, urban, fashion forward women, the Steve Madden TV Network is sexy, sophisticated and fine tuned to turn heads. Combining lifestyle programming with music videos, artist profiles, celebrity interviews and other exclusive segments, Steve Madden TV attracts some serious attention. Always upbeat, stylish and fashionable, Steve Madden TV delivers a highly engaging and uniquely entertaining in-store experience.
Why Advertise at Retail Store - PlayNetwork - Steve Madden?
- Targets hard to reach fashion-forward women
- Steve Madden TV offers adverstisers the ability to showcase brands in a category exclusive, highly targeted environments across the country
- Steve Madden TV enables advertisers the opportunity to build brand loyalty and deliver immediate point of purchase influence
Audience
The unique store environment, combined with the compelling content, creates a receptive opportunity for advertisers to get their message to this trendy audience.
| Venue Demographics |
| Gender |
22% of Males
79% of Females
|
| Age |
Call for Details
|
| Income |
Call for Details |
|
| Reach |
| Market Coverage |
32 |
| Number of Venues |
83 |
| Average Traffic |
450,856 |
| Awareness |
80% |
| Weekly Impressions |
360,718 |
|
Screens
Delivering full screen programming and advertising, the high definition screens in Steve Maddens stores offer an engaging messaging opportunity for marketers looking to reach women out and about. Fully internet connected, the technology behind the network offer a wide range of advertising opportunities beyond the standard video spot.
Programming
Lifestlye programming with music videos, artist profiles, celebrity interviews, and other exclusive segments
| Programming Details |
| Loop Length |
20 Minutes |
| Content Mix |
80% content, 20% ads |
| Typical Ad Spot Length |
15, 30, and 60 seconds |
| Loop Updates |
Loop Updates Occur Every 40 hours |
