Young Adult Retail - Underground Station
Overview
This unique branded fashion retailer, targets the young, culturally diverse and brand-conscious consumer with a high-fashion mindset who values cutting-edge styles and the latest brands. The store’s unique layout provides an enjoyable shopping experience for young adults. Underground Station takes retail branded programming to a whole new level with action sports, music and pop culture, targeting today’s trendsetters.
Why Advertise at Retail Stores - PlayNetwork - Underground Station?
- Underground Station’s multi-framed screen enables advertisers endless opportunities to build early brand loyalties
- Deliver immediate point of purchase influence
- Powerful programming for cool-hunting kids
Audience
Underground Station TV appeals to the young, culturally diverse and brand-conscious consumer with a high-fashion mindset who values cutting-edge styles and the latest brands. Advertisers can connect with the hard to reach Underground Station fashion conscious shoppers and influence them through creative campaigns that can range from in-store television to full blown promotional events.
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Screens
Underground Station TV features a multi-frame layout allowing for creative ad placement, sponsorship and promotional messaging through flash animated billboards, pop-ups and more. Underground Station TV custom produced in-store content is designed to attract, engage and entertain.
Programming
Underground Station TV is all about music, fashion and cutting edge street style. Programming segments feature the hottest music from Pop, Hip Hop, R&B artists and DJ innovators to Retro Grooves Classics.
| Programming Details | |
|---|---|
| Loop Length | 15 Minutes |
| Content Mix | 80% content, 20% ads |
| Typical Ad Spot Length | 15 seconds, 30 seconds, 60 seconds |
| Loop Updates | Loop Updates Occur Monthly |
