To better understand how digital out-of-home media can be used to reach mobile consumers aged 18 years and above, SeeSaw Networks commissioned OTX , a global consumer research and consulting firm, to conduct primary research about the role digital out-of-home media plays in today’s media landscape. The study was designed to gain deeper insight into how people engage with and respond to digital signage advertising. A few of the questions that the study answers are:

• How effective is advertising on digital signs?
• Is digital out-of-home media a better way to engage people who are busy and difficult to reach?
• How does digital signage advertising compare to other media?

The results provide compelling evidence on why digital out-of-home media is a critical component of today’s media experience.

To better understand how digital out-of-home media can be used to reach mobile consumers aged 18 years and above, SeeSaw Networks commissioned OTX , a global consumer research and consulting firm, to conduct primary research about the role digital out-of-home media plays in today’s media landscape. The study was designed to gain deeper insight into how people engage with and respond to digital signage advertising. A few of the questions that the study answers are:

• How effective is advertising on digital signs?
• Is digital out-of-home media a better way to engage people who are busy and difficult to reach?
• How does digital signage advertising compare to other media?

The results provide compelling evidence on why digital out-of-home media is a critical component of today’s media experience.

To better understand how digital out-of-home media can be used to reach mobile consumers aged 18 years and above, SeeSaw Networks commissioned OTX , a global consumer research and consulting firm, to conduct primary research about the role digital out-of-home media plays in today’s media landscape. The study was designed to gain deeper insight into how people engage with and respond to digital signage advertising. A few of the questions that the study answers are:

• How effective is advertising on digital signs?
• Is digital out-of-home media a better way to engage people who are busy and difficult to reach?
• How does digital signage advertising compare to other media?

The results provide compelling evidence on why digital out-of-home media is a critical component of today’s media experience.

To better understand how digital out-of-home media can be used to reach mobile consumers aged 18 years and above, SeeSaw Networks commissioned OTX , a global consumer research and consulting firm, to conduct primary research about the role digital out-of-home media plays in today’s media landscape. The study was designed to gain deeper insight into how people engage with and respond to digital signage advertising. A few of the questions that the study answers are:

• How effective is advertising on digital signs?
• Is digital out-of-home media a better way to engage people who are busy and difficult to reach?
• How does digital signage advertising compare to other media?

The results provide compelling evidence on why digital out-of-home media is a critical component of today’s media experience.

ORLANDO, Florida – March 5, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization, customized proposal generation and search enable media agencies to provide more efficient media plans across an extensive network of 22,000 digital signage locations and be more responsive to their advertising clients’ needs.

With SeeSaw’s technology, the process of creating customized digital out-of-home media plans goes from weeks to minutes. Prior to SeeSaw, media planners would spend weeks of time collecting information, building spreadsheets and trying to rationalize disparate information to create a national digital out-of-home media plan. SeeSawAds.com allows media planners and SeeSaw’s sales teams to explore inventory, create a customized campaign, and generate a client-ready proposal for advertisers in minutes. Now agencies can focus on the most effective campaign strategies by providing strategic “what-if” alternatives for clients instead of focusing on time-consuming data collection.

“Our family of agencies deliver more efficient digital out-of-home media plans with better and more consistent measurement to our advertisers using SeeSaw’s technology,” Tim Hanlon executive vice president of ventures at Denuo, a Publicis Groupe company. “Ultimately, this technology coupled with SeeSaw’s vast network data allows us to deliver improved customer service to our clients.” Starcom has used SeeSawAds.com for national digital signage advertising campaigns with Disney and Zenith Optimedia has bought customized media plans for Verizon.

With the new release, media planners are able to plan against specific audience segments or ‘Life Patterns’ to further streamline the campaign planning process. Using the Life Pattern Marketing methodology, SeeSaw also identified and introduced five new life patterns to its offering including Hispanic families, young urban professionals, entertainment fans, nightlife enthusiasts and families on-the-go, providing media planners with pre-defined media packages that they can use as is to target specific people or customize to make their own Life Patterns.

“SeeSawAds.com efficiently and effectively harnesses the collective scale of dozens of large and small digital signage networks to unify a fragmented marketplace and provide national advertisers with the media impact they need,” said Monte Zweben, co-founder and chairman of SeeSaw Networks. “SeeSaw is the only network that leverages optimizing planning technology to provide agencies with superior media plans that facilitate much deeper strategic analysis with advertisers.”

The Web-based planning solution also includes performance improvements that will scale up to SeeSaw’s goal of delivering over 5 billion ad-aware impressions annually. Another technological breakthrough is the new capability for agencies and advertisers to target a trading area around specific locations by specifying a set of addresses and setting a trade area radius around those locations.

For example, retailers can advertise sales and promotions to alpha moms around their brick-and-mortar stores, bankers can drive foot traffic from young urban professionals by surrounding their branches, automotive manufacturers can build brand awareness with mobile millennials for new models by advertising around their dealerships, entertainment companies can build buzz for movie premieres intercepting entertainment fans near movie theaters, and cellular providers can connect with college students at locations around universities.

SeeSawAds.com provides media planners with the most efficient way to create digital out-of-home media campaigns based on an advertiser’s marketing objectives. The online service utilizes a search algorithm called the SeeSaw Optimizer, which allows a media planner to specify media objectives such as target markets, demographics, behavioral characteristics or Life Patterns, budget, and length of advertising spot and then produces the optimal media plan based on the available inventory.

Visit SeeSaw Networks at the American Association of Advertising Agencies (AAAA) Media Conference and Tradeshow in Orlando, Fla. now through March 6 at Booth #111 to see the next generation version of SeeSawAds.com in action.

About SeeSaw Networks
SeeSaw is the most extensive network of digital out-of-home media having aggregated 36 digital signage networks across 25 different categories of locations into a comprehensive national network with 22,000 venues nationally and growing. SeeSaw reaches over 100 million people in weekly foot traffic and delivers an ad-aware audience of over 35 million weekly gross impressions — more than most primetime TV spots and at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their life patterns during their work, play and social routines.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

We’re looking a world-class user interface engineer who wants the challenge of helping build a web-based application from the ground up and who believes in partnering with our user community to achieve optimal results.

You’ll have the opportunity to:

• Use your talents to tackle really challenging design issues, and design a set of leading-edge UI patterns.
• Create design specifications and implement the UI components that will shape the overall look and feel and define the user interactions for all aspects of the solution.
• Contribute to the user interface engineering across multiple touch points of our web application suite.
• Be part of an energized startup that is agile and exciting.
• Become part of an industry visionary company that has challenged the status quo and who has truly innovated.

We are seeking an individual with:

• 2+ years of experience engineering user-centered web-based applications based on server-side UI frameworks such as Struts, Java Server Faces, Tapestry, WebWork etc.
• 2+ years experience designing modular JavaScript.
• Experience with Java and building Enterprise Java systems.
• Experience working with AJAX frameworks/libraries, preferably Dojo.
• Knowledge of relevant W3C standards and demonstrable knowledge in overcoming cross-browser compatibility problems in JavaScript and CSS.
• Experience with fundamental design patterns.
• A passion for simplicity and elegance in user interfaces, and an obsession with building great software.
• A ton of enthusiasm, energy, and intelligence, with a can-do attitude. We also like people with a good sense of humor.
• A degree in Computer Science or equivalent.

Visit the SeeSaw Networks booth #5679 at the ad:tech conference in San Francisco, and we will show you how we enable agencies and advertisers to intercept and engage today’s mobile consumers with digital out-of-home media.

Several of our valued affiliates will be at the event with us, including:

• PumpTop TV
• Ripple
• LevelVision
• Netpulse
• Grocery Networks
• NTN Buzztime

With this extended team, we will show you how SeeSaw Networks makes digital signage interactive through integrated SMS campaign tracking services, and with capabilities such as multi-player interactive gaming, web-enabled “shout outs,” digital music jukeboxes, and fantasy sports kiosks. SeeSaw Networks also makes digital out-of-home advertising viral, we do this by connecting people, places, and the web through social networking.

You are also invited to hear Jeff Dickey, a Co-founder at SeeSaw Networks, as he participates on the panel Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen, on Thursday, April 17 at 9:30am. Please check the show agenda for presentation room or updates.

So come by and experience “A Day in the Life of a Mobile Millennial” and how effective Life Pattern Marketing really is in your strategic interactive and viral advertising campaigns. The SeeSaw team will also demonstrate how easy it is to plan, buy and measure out-of-home digital media across the world’s most extensive network of venues using SeeSawAds.com. Be sure to check back on the SeeSaw Networks event website for more updates.

Learn About Life Pattern Marketing
Get acquainted with the exciting methodology developed by SeeSaw Networks called Life Pattern Marketing – the process of merging brand messages into the daily routines of people where they work, play and socialize using digital screens and billboards. Click here to download a whitepaper to learn more about Life Pattern Marketing.

Research Confirms Stopping Power of Digital Signage Advertising
To better understand how digital out-of-home media can be used to reach mobile consumers, SeeSaw Networks commissioned OTX (Online Testing eXchange), an independent research firm to investigate the role of digital out-of-home in today’s media landscape. Download a topline report of the research.

MINNEAPOLIS, MN and SAN FRANCISCO, CA – February 25, 2008 BroadSign International Inc., a leading worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks, a media company offering the most extensive network of digital out-of-home media, today announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks. The joint development of technology services will provide streamlined delivery of campaign metrics and reliable reporting for national advertisers while helping to drive measurement standards for the digital out-of-home advertising marketplace.

Together SeeSaw and BroadSign will create a new open application program interface (API) to enable accurate, real-time reporting by automating inventory updates, proof-of-play reporting, and insertion order delivery. Media planners and buyers will be able to view available advertising inventory, purchase inventory, execute ad campaigns, and view proof-of-play reports, all from SeeSaw’s online media planning service, SeeSawAds.com. Digital signage networks will have a new ability to further monetize their screens and increase the media value of their venues through the BroadSign and SeeSaw partnership.

“Technology integration is key to unlocking this fragmented market of hundreds of digital signage networks and is a crucial evolutionary step in planning national digital out-of-home media campaigns that provide metrics and accountability,” said Rick Engels, president and chief executive officer of BroadSign International. “BroadSign’s partnership with SeeSaw will enable the digital out-of-home advertising industry to advance to the next level of reliability and measurement in the same way that online advertising has driven the overall marketplace.”

BroadSign’s recently announced audited measurement results from Arbitron enable advertisers to measure the success of their campaign with pinpoint accuracy. BroadSign’s proof of play certified by Arbitron combined with SeeSaw’s planning services provides a new level of compliance for advertisers and media agencies. In developing an open API, BroadSign and SeeSaw will provide the opportunity for others across the industry to take advantage of this breakthrough and to collaborate on open standards for measurement of digital out-of-home media. BroadSign and SeeSaw are both members of OVAB dedicated to advancing the industry through collaborative innovation on industry standards.

“Digital out-of-home provides national advertisers with a media that engages people everywhere they go and as the industry continues to grow, real-time delivery of measurement and reporting will ensure the highest levels of customer service for media agencies,” said Peter Bowen, chief executive officer of SeeSaw Networks. “By partnering with BroadSign and integrating our service offerings through an open API, we are able to offer fully automated campaign execution functionality, reliability, accountability and true scalability across our extensive digital out-of-home network.”

Through its affiliate program, SeeSaw Networks reaches people across 36 digital signage networks in 25 diverse types of venues including: coffee shops, universities, restaurants, dental offices, and airports across the country. BroadSign’s SaaS platform, which can be considered the largest connected digital signage network in the world, delivers more than five million pieces of content daily in 25 countries across more than 100 networks and more than 100 million weekly impressions.

About BroadSign International Inc.
BroadSign International Inc. is a leading worldwide provider of hosted solutions for managing digital signage networks. The BroadSign™ Suite resolves the challenges facing modern digital signage networks: the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime; reliably play back scheduled content on each screen and account for campaign performance. BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology and is a member company of the Out-of-home Video Advertising Bureau (OVAB), OAAA, In-Store Marketing Institute and POPAI. Digital signage networks in 25 countries around the world use The BroadSign™ Suite. The company’s corporate office is located in Minnetonka, Minn., USA. For more, visit www.broadsign.com.

About SeeSaw Networks
SeeSaw is the most extensive network of digital out-of-home media with more than 22,000 venues nationally and growing. Through its network of affiliates, SeeSaw currently delivers more than 35 million weekly gross impressions — more than most primetime TV spots and at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure digital signage. On SeeSawAds.com agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people in their work, play and social routines. For more information on SeeSaw Networks, please visit www.seesawnetworks.com.