Webinar: Life Pattern Marketing

March 19, 2008 at 11am, PST (2pm EST)
Shifts in media consumption driven by disruptive technologies like TiVo, satellite radio and the Internet ad blockers have all contributed to the chaos surrounding the discussions about how to reach highly mobile people with brand messages using traditional media methods. How can advertisers effectively reach today’s mobile consumer? That’s where Life Pattern Marketing can help. Life Pattern Marketing is the practice of placing companies’ brand messages on digital screens and billboards that intercept people during their work, play and socialize routines.

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Webinar: Engaging People with Digital Out-of-Home Media

February 21, 2008 at 11am, PST (2pm EST)
How can advertisers reach today’s mobile consumer? People are out and about, living their busy lives and technology has helped drive fundamental shifts in how they relate to media. Advertisers are challenged on how to reach highly mobile and time-starved people with traditional media. Register for this webinar today to learn more!

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SeeSaw Releases New Life Pattern Marketing Research Findings

SAN FRANCISCO, June 13, 2008 - SeeSaw Networks today released the complete Digital Out-of-Home Media Awareness and Attitude Study, which includes new findings for difficult-to-reach people. The research includes new information on 12 Life Patterns of various groups of people and the types of content they look for in different locations.

SeeSaw Networks and LocaModa Partner to Connect Digital Out-of-Home Media to Social Networks

ad:tech, SAN FRANCISCO – April 15, 2008 – The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.

MediaPost’s Digital Out-of-Home-Forum

Hear SeeSaw’s perspective on incorporating digital out-of-home advertising in your media mix during conference presentations. In addition, members of the SeeSaw team will be onsite throughout the conference.

SeeSaw Releases New Life Pattern Planning and Proposal Generation Technology

ORLANDO, Florida – March 5, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization, customized proposal generation and search enable media agencies to provide more efficient media plans across an extensive network of 22,000 digital signage locations and be more responsive to their advertising clients’ needs.

BroadSign And SeeSaw Networks Announce Open API For Digital Out-Of-Home Media Execution And Measurement

MINNEAPOLIS, MN and SAN FRANCISCO, CA – February 25, 2008 BroadSign International Inc., a leading worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks today announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks.

SeeSaw Networks Offers Scale of Primetime TV with Addition of 8 New Affiliates

SeeSaw Reaches Masses by Aggregating 36 Digital Signage Networks
SAN FRANCISCO – Feb. 12, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it added eight new affiliates to its digital signage network. The company now has aggregated 36 networks, offering advertisers the broadest digital signage network [...]

Ripple and SeeSaw Networks Team Up on Digital Advertising Sales

EL SEGUNDO and SAN FRANCISCO – Jan. 17, 2008 – Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks today jointly announced a broad-reaching advertising sales partnership.

ad:tech San Francisco

The 2008 ad:tech San Francisco event is the premiere interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. SeeSaw Networks will be there to show you the latest tools and techniques you need in order to create a campaign that is viral and interactive.

SeeSaw Networks Expands National Digital Signage Network with Buzztime Interactive Entertainment

SAN FRANCISCO – Dec. 12, 2007 – SeeSaw strengthens its reach to millennials, sports fans, college students and families with the addition of Buzztime, an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements.

SeeSaw Networks Joins Out-of-Home Video Advertising Bureau

SAN FRANCISCO – Nov. 7, 2007 – SeeSaw announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry. OVAB membership is another step towards making it easier for advertisers to plan, buy and measure digital signage advertising.

Research Confirms Stopping Power of Digital Signage

SAN FRANCISCO, Oct. 24, 2007 – Research conducted by OTX shows that 63 percent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.

Adweek: SeeSaw Networks Signs 4 Partners

This article originally was posted on September 19, 2007 at ADWEEK.
By Gregory Solman
LOS ANGELES Out-of-home ad specialist SeeSaw Networks has partnered with four companies as part of its effort to target “mobile millennials,” the firm’s tag for highly on-the-go young-adult consumers born after 1978.
The new partners for the San Francisco-based SeeSaw are: Netpulse, Agency225, [...]

AAAA 2008 Media Conference & Trade Show

March 5th - 7th, 2008
Digital changes everything is the theme for the AAAA’s 2008 Media Conference & Tradeshow. As the must-attend event for media professionals, SeeSaw Networks will be there showcasing how digital is not just for computers anymore! Visit us at the AAAA’s Media Conference and Tradeshow to experience “A Day in the Life of a Mobile Millennial” and how effective Life Pattern Marketing really is in your strategic advertising plans.

Digital Signage Expo 2008

February 27th & 28th, 2008
How effective is advertising on digital signs? SeeSaw Networks has assembled the world’s most extensive network of digital out of home venues, and continues to grow. Members of the SeeSaw team will be available onsite at the Digital Signage Expo in February.

AdvertisingAge: Dentists’ Offices Get Own TV Network

By Kimberly Williams
NEW YORK (AdAge.com) — Have you ever wanted to see a dentist with a black belt or learn about the origins of the term wisdom tooth? Next time you’re waiting for your dentist, you just might see one of those segments on the Private Dental Network, a digital network being launched in dentists’ [...]

SeeSaw Networks Enables Life Pattern Marketing to Mobile Millennials

SAN FRANCISCO, Sept. 18, 2007 - SeeSaw Networks now enables Life Pattern Marketing to Mobile Millennials by reaching them in places they work, play and socialize including health clubs, college campuses, sports bars, retail stores, video rental stores, supermarkets and ATM machines.

Life Pattern Marketing: A New Way to Deliver Advertising to People Where They Work, Play and Socialize

SAN FRANCISCO, Sept. 5, 2007 - SeeSaw Networks introduces an innovative new way for advertisers to engage people where they work, play and socialize. The new methodology, called Life Pattern Marketing, maps a person’s life stage and daily routine and weaves customized advertising into the person’s life.

Advertising Week 2007

September 24th-28th - New York
Members of the SeeSaw team will be in New York during Advertising Week.

SeeSaw Networks Extends Reach to College Students On and Off Campus

SAN FRANCISCO, July 17, 2007 – SeeSaw Networks announced the addition of The University Network’s and Zilo Networks’ on campus digital screens to its out-of-home digital media network, creating the most extensive network to reach college students on and off campus.

Adweek: SeeSaw Unveils Online Media Tool

July 11, 2007 Fulfilling an earlier commitment to make the buying of out-of-home advertising more efficient, SeeSaw Networks this week rolled out what the company said is the first online proposal generator, according to Peter Bowen, CEO.

SeeSaw Networks’ New Proposal Generator Offers Advertisers Full Transparency to Out-of-Home Digital Campaigns

SAN FRANCISCO, July 10, 2007 — SeeSaw Networks introduced a new way to generate proposals for digital signage ad campaigns across multiple out-of-home digital media networks.

SeeSaw Extends Network with Captive Audiences at Gas Stations and Veterinary Clinics

San Franciscop - June 28, 2007 - SeeSaw Networks makes it easier to reach captive audiences with the addition of PetroTV and emebaVet to its extensive network of out-of-home digital media venues. Both signage networks deliver truly captive audiences as they wait at the gas pump with PetroTV or in a veterinary office with emebaVet.

Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report

OTX authored the Digital Out-of-Home Awareness and Attitude Study, a study commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage in their daily lives. This study compares digital out-of-home media to other media. Results show that digital out-of-home media has become a critical part of an advertisers’ media mix.

Mediaweek: JetSet Joins SeeSaw Digital Sign Network

Api. 10, 2007 The addition of JetSet Media, which has digital signs in 57 private airport hangars throughout the U.S., increases the targetability of SeeSaw Networks to include the ultra wealthy consumer.

Impart Media Group and SeeSaw Networks Partner to Accelerate Market Penetration for Digital Signage

Seattle, WA – May 2, 2007 - Impart Media Group, Inc. and SeeSaw Networks announced today a strategic partnership broadly encompassing access to Impart’s qualifying network affiliates, coupled with technology collaborative efforts with backend development and integration.

ADWEEK: SeeSaw Out-of-Home to Go Interactive

Apr 25, 2007 - One of the largest out-of-home digital media providers, independent SeeSaw Networks, today said it would add measurable text-messaging capability to its 10,000 nationwide locations.

SeeSaw Networks Adds Text Messaging to Out-of-Home Digital Advertising

ad:tech, SAN FRANCISCO, April 25, 2007 – SeeSaw Networks announced support for advertisers and media buyers to integrate text messaging into their out-of-home digital media campaigns, making the medium more interactive.

Webinar: Optimizing Your Out-of-Home Digital Media Campaigns with SeeSawAds.com

June 20, 2007 at 9:00am PDT, 12:00pm EDT
Learn how to optimize your media mix with out-of-home digital media and how you can reach people where they are with SeeSaw Networks.

SeeSaw Networks Now Reaches Business Executives

SAN FRANCISCO, April 10, 2007 – SeeSaw Networks today announced JetSet Media has become one of SeeSaw’s digital-signage network affiliates. JetSet Media specializes in reaching the ultra wealthy, placing digital screens inside private aviation terminals that provide service to celebrities, athletes, corporate executives, private business-owners and wealthy individuals.

Brand Activation Strategies Using Out-of-Home Media

June 18th & 19th 2007 - New York
Jeff Dickey, Co-Founder SeeSaw Networks responsible for Business Development, will discuss the generational shift in media consumption

Digital Signage Expo

May 16 & 17th - Chicago Navy Pier
Jeff Dickey, Co-Founder of SeeSaw Networks responsible for Business Development, will present on how successful internet media strategies can be adapted to help measure and leverage place-based digital media

ad:tech San Francisco

April 24 - 26, 2007 - San Francisco
ad:tech San Francisco promises an up-close and informative look at the interactive world of digital media. Join us for original and relevant keynote speeches, sessions, panels — and an expo hall showcasing over 300 leading-edge companies.

Canadian Out-of-Home Digital Media Summit

Apr 25th and 26th - Toronto, ON
Peter Bowen, CEO of SeeSaw Networks, joins a panel of out-of-home digital media executives to discuss challenges and propose recommendations related to ad pricing structures.

SeeSaw Networks Launches First Online Service to Plan, Buy and Measure Out-of-Home Digital Media

Mar. 1, 2007 – SeeSaw Networks today launched SeeSawAds.com, the online service that allows media buyers and advertisers to plan, buy and measure out-of-home digital media across the U.S.

SeeSaw Networks Expands Advertiser Reach Among Hispanic Consumers with Border Billboard

Mar. 1, 2007 – SeeSaw Networks today announced Border Billboard has joined SeeSaw’s rapidly growing list of digital-signage network affiliates.

SeeSaw Networks Partners with Alchemy to Improve Impact of Digital Media

Mar. 1, 2007 – SeeSaw Networks today announced its partnership with Alchemy to assist media planners using SeeSaw Networks with the creation of compelling content for dynamic digital signage.

Mediaweek: SeeSaw Sees Success With Digital Sign Net

Feb. 26, 2007 - A new out-of-home digital media company is hoping to simplify and optimize the buying of place-based digital signage with the industry’s first unwired network of digital signs.

Adweek: Digital Signs, Now Available Online

Feb. 26, 2007 - A new out-of-home digital media company is hoping to simplify and optimize the buying of place-based digital signage with the industry’s first unwired network of digital signs.

SeeSaw Networks Expands Its Extensive Out-of-Home Digital Media Network

Feb. 15, 2007- SeeSaw Networks announces significant headway towards becoming the most extensive network of out-of-home digital signage in the U.S..

Mediaweek: Generational Shift in Media Habits

Feb. 12, 2007- Advertisers must embrace change in order to draw new audiences. Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality.

American Association of Advertising Agencies (AAAA) Media Conference

February 28–March 2, 2007 • The Venetian Hotel, Las Vegas, NV SeeSaw Networks will demonstrate how easy it is to plan, buy and measure out-of-home digital media across the world’s most extensive network of venues using SeeSawAds.com.

AlwaysOn Media Honors SeeSaw Networks as a Top 100 Private Media Company

Jan. 18, 2007- SeeSaw Networks has been named one of the Top 100 Private Companies by AlwaysOn Media.

AKA TV - Advertising Agencies Are Positive On SeeSawAds And Learning How To Use It

SeeSawAds.com is gaining acceptance from advertising agencies, say SeeSaw Networks CEO Peter Bowen and marketing and network development VP Rocky Gunderson.

SeeSaw Networks Appoints Yahoo! Veteran to Executive Staff

SAN FRANCISCO – Jan. 10, 2007 – SeeSaw Networks today announces that Yahoo!’s former director of global strategic partnerships, Cameron Burnham, joins SeeSaw as its vice president of sales and SeeSaw co-founder, Scott Hines, expands his role from vice president of user experience to vice president of marketing and customer experience.

Strategy Institute Conference

November 15th -The Wyndham Northwest Chicago, IL Peter Bowen, CEO of SeeSaw Networks, recently presented at the second annual ‘Building Your Successful Digital Signage Business Forum’ in Chicago.

Sutter Hill Ventures Invests $10 Million in Digital Advertising Industry

Digital Signage Business Conference, CHICAGO – Nov. 15, 2006 – SeeSaw Networks today announced it has closed $10 million Series A financing from Sutter Hill Ventures.