Home | SeeSaw Ads Already have an account? Sign in or Sign up

News and Events

Stay up-to-date with how SeeSaw is changing digital out-of-home media

SeeSaw has momentum on its side. Below is the list of recent press releases, recent media coverage and upcoming events.

SeeSaw Reaches Sports Fans With Four New Networks

SAN FRANCISCO, Sept. 24, 2008 – SeeSaw Networks today announced partnerships with four additional networks that reach sports fans across the country. With the addition of OnSite Network, ONTrack, The Bar Network and a national sports event network, SeeSaw has extended its network of places where people go to deliver nearly 60 million impressions a month to sports fans at bars, restaurants, sports bars, casinos, horse racing tracks, health clubs, college campuses or at large sporting events.

Strategy Institute’s 2nd Annual Brand Activation Digital Out-of-Home Media Summit

Sept. 9-10 - New York, NY
Digital out-of-home media is touted as the “hottest medium” today, playing a critical role in brand activation, 360-degree marketing and creativity breakthrough. The Strategy Institute’s 2nd Annual Brand Activation Digital Out-of-Home Media Summit is the premiere marketer conference dedicated to connecting all sides of today’s brand marketing landscape. Come hear SeeSaw executives speak.

Digital Signage Expo East 2008

Sept. 16-18 - Philadelphia, PA
How effective is advertising on digital signs? Listen to SeeSaw executives speak about the strengths, weaknesses, opportunities, and threats present in the ever-changing digital signage industry.

Digital Signage Today: Advertising with Digital Signage (Whitepaper)

This article originally was posted on April 1, 2008 at Digital Signage Today.

Mediaweek- Spotlight: SeeSaw Networks CEO Peter Bowen

July 28, 2008 - In just two years, SeeSaw Networks CEO Peter Bowen and and his team have built a vast network of out-of-home video inventory that boasts 36 million weekly impressions—more than prime-time TV–at a fraction of a cost. To simplify and optimize buying, SeeSaw also manages SeeSawads.com, an online platform through which advertisers can customize digital network buys, by demo, geography, venue and more recently, lifestyle.

Digital Signage News: OTX’s Digital Signage Research Available for Download

June 18, 2008 - Back in October of last year we noted that SeeSaw Networks had been working on a research report with OTX which concluded that, “63 percent of adults find that advertising on digital signage ‘catches their attention.’ Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.” — in a nutshell, digital signage works.

Retail Wire: Digital Signage Draws Attention

June 18, 2008 - According to a new study, digital signage catches the attention of more people than any other comparable advertising medium. It was also found digital signage to be more interesting than any other medium and more entertaining than every other one except TV.

SeeSaw Releases New Life Pattern Marketing Research Findings

SAN FRANCISCO, June 13, 2008 - SeeSaw Networks today released the complete Digital Out-of-Home Media Awareness and Attitude Study, which includes new findings for difficult-to-reach people. The research includes new information on 12 Life Patterns of various groups of people and the types of content they look for in different locations.

MediaPost Digital Outsider: The Location Is The Message

June 13, 2008 - For years, media planners, ethnographers and strategic planners have sought to understand how consumers spend their day, and when, where and with what media they are most receptive to receiving a brand’s advertising messages. With that knowledge, they’ve reasoned, discrete advertising messages can be served at the best intervals, in the most optimum environment and with the most relevant context linking a brand to a consumer’s actual lifestyle needs…

MediaPost Digital Outsdier: Thinking Outside the Box

May 13, 2008 - Here’s a trick question: What’s the biggest and one of the fastest-growing digital video advertising platforms? If you guessed online video, you were wrong. If you guessed “enhanced,” or interactive TV, you’re also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider, you most likely guessed correctly. Yeah, it’s out-of-home.

DM News: Going Digital in the Great Outdoors

May 5, 2008 - Digital out-of-home advertising has emerged in places across the country such as gas stations, coffee shops, office elevators, grocery stores, health clubs, bars and restaurant, to name a few. This medium has now reached the scale necessary to compete with television and the Web for national advertising dollars.

Digital Signage Insights: Venture Capital News in the Digital Signage Industry

April 24, 2008 - Adcentricity, a digital out-of-home media sales network, has raised $3 million in Series A Funding. The Toronto-based company offers advertising sales and media management services to a portfolio of over 70 digital signage networks. The Company’s model is very similar to that of network aggregator SeeSaw Networks.

DM News- Digital Issues Aired at ad:tech San Francisco

April 21, 2008 - As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week’s Ad:tech San Francisco.

OOHic: Digital Out of Home Meets Social Networks

April 18, 2008 - SeeSaw Networks, a digital out-of-home media company offering the most extensive digital out-of-home media network, and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.

The Web Outside: Your Favorite Bar…Inside Facebook? You bet.

April 15, 2008 - On the heels of another exciting partnership last week, LocaModa has joined forces with SeeSaw’s extensive out-of-home network to allow patrons to use their mobile phones to interact with digital screens in places like bars and coffee shops and have those interactions posted (in real time) to social networking sites like Facebook.

Digital Signage Today: SeeSaw, LocaModa Partner to Connect Digital Social Networks

April 15, 2008 - SAN FRANCISCO, Calif. — SeeSaw Networks, a digital out-of-home media company and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones.

SeeSaw Networks and LocaModa Partner to Connect Digital Out-of-Home Media to Social Networks

ad:tech, SAN FRANCISCO – April 15, 2008 – The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.

AKA TV: SeeSaw To Offer LocaModa Apps To Digital Signage Partners

April 15, 2008 - LocaModa, who last week signed a deal with TouchTunes to bring social networking to digital signage in juke boxes across bars and clubs, has today announced a link up with advertising sales aggregator SeeSaw Networks.

MediaPost’s Digital Out-of-Home-Forum

Hear SeeSaw’s perspective on incorporating digital out-of-home advertising in your media mix during conference presentations. In addition, members of the SeeSaw team will be onsite throughout the conference.

SeeSaw Releases New Life Pattern Planning and Proposal Generation Technology

ORLANDO, Florida – March 5, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization, customized proposal generation and search enable media agencies to provide more efficient media plans across an extensive network of 22,000 digital signage locations and be more responsive to their advertising clients’ needs.

AKA TV: BroadSign and SeeSaw Networks Announce Strategic Collaboration

Feb. 26, 2008 -
BroadSign, the US based digital signage software provider has announced a collaboration with SeeSaw Networks - the on-line media sales aggregator for the digital out-of-home marketplace.
This new link will allow media planners and buyers to view in real-time, advertising inventory on BroadSign powered networks. They will be able to purchase space and to execute their campaigns directly from SeeSaw’s online media planning service (SeeSawAds.com) - and also to directly check all proof-of-play reporting.

Mediaweek: SeeSaw Gets ‘Real’ with Web Tool

Feb. 25, 2008 - SeeSaw Networks, which aggregates inventory across 36 out-of-home digital networks, is adding real-time reporting of inventory to its online-based optimization tool, SeeSawAds.com, for planning and buying the fledgling medium.

Digital Signage Today: BroadSign and SeeSaw Partner for Real-Time Reporting of Digital Signage

Feb. 25, 2008 - MINNEAPOLIS, Minn. and SAN FRANCISCO — BroadSign International Inc., a worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks, a media company offering a network of digital out-of-home media, have announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks. The joint development of technology services will provide delivery of campaign metrics and reporting for national advertisers while helping drive measurement standards for the digital out-of-home advertising marketplace.

BroadSign And SeeSaw Networks Announce Open API For Digital Out-Of-Home Media Execution And Measurement

MINNEAPOLIS, MN and SAN FRANCISCO, CA – February 25, 2008 BroadSign International Inc., a leading worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks today announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks.

sixteen:nine- Media Buy for Pumping Iron and Pumping Gas Getting Blended?

Feb. 22, 2008 - MediaPost is reporting that IdeaCast, a large fitness-centric network, and Gas Station TV, which has screens guess where, have teamed up to do … something.

sixteen:nine- U Choose Network Unveils Ad Portal for Venue Operators

Feb. 19, 2008 - There’s word this morning of a new third-party ad network going after the same sort of space as guys like Danoo and Ripple, but taking a decidedly different approach.
The U Choose Network is built around a Web portal that allows advertisers to post spots they’d like to get placed, and allows venue operators to choose the ads they are willing to run, and gain revenue from them.

Digital Signage Insights: Major Media and SeeSaw Announcements Coincide

Feb. 15, 2008 - made note of SeeSaw’s addition of 8 new network affiliates earlier in the week, identifying PumpTop TV as the lead digital signage partner highlighted in the press release. PumpTop TV, a direct competitor of Gas Station TV, offers a network of 3,000 screens at major gas stations in Los Angeles, San Diego, San Francisco and Sacramento, Calif. rolling out to Phoenix next month and Dallas, Houston, New York, Chicago, Philadelphia and Boston later this year.

Digital Signage Today: SeeSaw Networks Adds 8 New Affiliates

Feb. 13, 2008 - SAN FRANCISCO- SeeSaw Networks has added eight affiliates to its digital-signage network, which now comprises 36 networks in the United States.

According to a news release, PumpTop TV Network is one of SeeSaw’s new affiliates. PumpTop TV engages consumers while they pump gas by broadcasting advertisements mixed with news and entertainment, including local sports scores, news headlines, weather and real-time traffic maps.

sixteen:nine- SeeSaw Adds 8 More Networks to the Roster

Feb. 13, 2008 - Advertising network sales aggregator SeeSaw Networks has announced it has signed up eight more networks, bringing the total under contract to 36 and prompting the SF Bay guys to start lumping their network reach in with big-time broadcast TV.

MediaPost: SeeSaw Adds PumpTopTV to Out-of-Home Video Ad Network

Feb. 12, 2008 - IRVINE, CA — (MARKET WIRE) — 02/12/08 — PumpTop TV, a leading digital out-of-home media network located at gas pumps, announced a broad reaching advertising sales partnership with SeeSaw Networks. The agreement, which makes PumpTop TV an affiliate member of SeeSaw’s network, enables media agencies and advertisers to include the PumpTop TV gas station network in national digital signage advertising campaigns planned on SeeSawAds.com.

Digital Signage Insights: SeeSaw Adds 8 New Networks

Feb. 12, 2007 - The SeeSaw portfolio is GROWING…Only a few weeks after announcing the addition of Ripple TV to its portfolio of digital signage network affiliates, SeeSaw is at it again. The Company has added 8 new networks to its fold.

AKA TV: SeeSaw Networks Adds More Affiliates to its Network

Feb. 12, 2008 - SeeSaw Networks, the US based media planning company has added eight new companies to its digital signage network. The company now has a total of 36 networks, offering advertisers more impressions than a spot on the top five primetime shows , including American Idol, Dancing with the Stars and NBC Sunday Night Football.

Silicon Alley Insider: SeeSaw Ads PumpTop TV, Others to Network

Feb. 12, 2008 - Outdoor ad aggregator SeeSaw Networks added eight new affiliates to its network, including PumpTop TV, Casino Channel Network, HotSpot Network (information kiosks) and Acrosscut Media (hotels), among others. The company says that its outdoor network–from doctors offices to health clubs–can now deliver 35 million weekly impressions, more than a spot on “American Idol.”

SeeSaw Networks Offers Scale of Primetime TV with Addition of 8 New Affiliates

SeeSaw Reaches Masses by Aggregating 36 Digital Signage Networks
SAN FRANCISCO – Feb. 12, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it added eight new affiliates to its digital signage network. The company now has aggregated 36 networks, offering advertisers the broadest digital signage network [...]

Media Life Magazine: Your Message on a Network of Screens

Feb. 4, 2008 - Targeting consumers as they move through their day, from the first cup of takeout coffee to the last stop at an ATM or night spot, would seem the ideal for an out-of-home campaign. That day may be approaching via networks of digital screens.
To find out how to get your client’s message on screens across a variety of locations, read on.

Digital Signage Insights: Expanding Digital Signage Platforms

Jan. 20, 2008 - On the heels of NBC’s digital out-of-home upfront, CBS outernet announced that they had signed Ripple TV as a strategic partner. At the same time that the Ripple and CBS announcement hit the press, it came out that Ripple TV is joining digital signage aggregator SeeSaw networks.

Digital Signage Weekly: Ripple and SeeSaw Networks

Jan. 23, 2008 - Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks, a media company offering the most extensive digital out-of-home media network advertising portfolio, today jointly announced a broad-reaching advertising sales partnership. The agreement adds more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out of home advertising inventory, totaling millions of weekly impressions.

Mediaweek: New Out-of-Home Nets Target Consumers at Work

Jan. 21, 2008 - When NBC unveiled its NBC Everywhere stable of digital video networks last week, it galvanized a growing segment of the out-of-home media business that has sought to win over the hearts and minds of advertisers. Some 200 advertising and media execs were on hand at NBC’s home base in New York’s Rockefeller Center as the network announced the launch of nine digital networks targeting niche audiences where they work, play and shop, including colleges, gyms, sports arenas, taxis, supermarkets and gas stations.

AKA TV: SeeSaw Reaches 20,000 Venues After Deal with Ripple

Jan. 18, 2008 - SeeSaw - the digital out-of-home advertising sales aggregator - has announced a tie up with interactive digital media network provider RIPPLE. The addition of Ripple’s 2000 screens gives SeeSaw access to over 20,000 venues and over 30 million weekly gross impressions “ more than most primetime TV spots.

StartUp Beat: Ripple Expands Reach with SeeSaw Networks and CBS

Jan. 18, 2008 - El Segundo-based Ripple, which delivers hyper-local content on flat screen panels in public locations, has announced two big partnerships that expand its network of public interactive screens and its advertising reach. The first is a deal with CBS Outernet, a division of CBS that runs in-store media networks and advertising in grocery stores nationwide. The company has also partnered with SeeSaw Networks, a San Francisco-based media company that offers a digital out-of-home media network advertising portfolio.

Ripple and SeeSaw Networks Team Up on Digital Advertising Sales

EL SEGUNDO and SAN FRANCISCO – Jan. 17, 2008 – Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks today jointly announced a broad-reaching advertising sales partnership.

Digital Signage Weekly: SeeSaw and Buzztime Interactive

Jan. 2, 2008 - SeeSaw Networks, providers of digital out-of-home media networks, has extended its reach to millennials, sports fans, college students and families with the addition of Buzztime (Amex: NTN), an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements.

Digital Signage Today- BREAKING: CBS, Ripple and SeeSaw Partner for Digital Out-of-Home Ad Network

Dec. 17, 2007 - NEW YORK and EL SEGUNDO, Calif. — CBS Outernet, a provider of in-store media networks and advertising in grocery stores nationwide, and Ripple, an interactive network of screens located in community gathering places, announced an agreement for a large out-of-home advertising network. Ripple and SeeSaw Networks also jointly announced a broad-reaching advertising sales partnership which will add more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out-of-home advertising inventory.

ad:tech San Francisco

April 15-17, 2008 - San Franciso, CA
The 2008 ad:tech San Francisco event is the premiere interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. SeeSaw Networks will be there to show you the latest tools and techniques you need in order to create a campaign that is viral and interactive.

Digital Signage Weekly: SeeSaw OOH Study

Dec. 12, 2008 - The SeeSaw Networks– OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 is complete. SeeSaw has provided a summary of the research for download in the new research section of their website.

Digital Out of Home Blog: Will SeeSaw get to the UK with Buzztime?

Dec. 13, 2007 - I can answer my own question cos’ Buzztime although present in the UK have only about 40 venues (small non-tenanted pubs I believe) and don’t to date do any reasonable size advertising. In fact Buzztime in the UK are typical of a good US Player doing it all wrong, with the wrong people, wrong business model, wrong location when it comes to ‘landing’ in Europe.
SeeSaw networks have just announced in the US that Buzztime have just joined them as one of their affiliates.
It’s about time that SeeSaw came to Europe either way!

Digital Signage Today: SeeSaw Networks uses gaming network to expand to 18,000 locations

Dec. 12, 2007 - SAN FRANCISCO — SeeSaw Networks has added Buzztime, an interactive entertainment company, to its aggregated digital signage network as part of efforts to strengthen its reach to millennials, sports fans, college students and families.

SeeSaw Networks Expands National Digital Signage Network with Buzztime Interactive Entertainment

SAN FRANCISCO – Dec. 12, 2007 – SeeSaw strengthens its reach to millennials, sports fans, college students and families with the addition of Buzztime, an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements.

sixteen:nine- SeeSaw Joins OVAB

Nov. 8, 2007 - Interesting to get an e-mail yesterday from a publicist letting me know SeeSaw Networks has joined the Out-of-Home Video Advertising Bureau, aka OVAB.
With the exception of software vendor BroadSign, OVAB in its short history has only had members who are network operators, who do their own ad sales and compete with one another for ad spend. SeeSaw comes in as an affiliate member and, depending on how you look at it, either competes with all of them as an ad sales aggregator representing scores of networks, or potentially works with and for all of these guys.

Digital Signage News: AdAge looks at metrics for the out-of-home video industry

Nov. 26, 2007 - AAd Age has put together a nice article on the attempt to come up with metrics for the out-of-home video industry. One sentence in particular sums the whole situation up nicely as far as I’m concerned: “Double-digit growth means it’s time for organized metrics — no easy feat for a market that includes everything from elevators to urinals.” In short, everything always comes back to the fact that potential is there, but the concrete definitions are not.

MediaPost Online Media Daily Commentary: Ten Marketing Ideas Whose Time is Now

Nov. 15, 2007 - Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success one satisfied customer at a time. The following key trends may be worth considering.

Adweek- Sign Language: Digital Promos Catch On

Nov. 9, 2007 - LOS ANGELES Digital signage has begun to catch on with consumers, who find the messages more compelling—and generally less annoying—than many other forms of paid media, according to a study conducted on behalf of SeeSaw Networks.

The OTX-conducted report (”Engaging People with Digital Out-of-Home Media”) gauged awareness and attitudes regarding out-of-home advertising though a survey of 1,780 adults in July, per Alice Gold, OTX’s vp, marketing insight.

Digital Signage Today: SeeSaw Networks Joins OVAB

Nov. 7, 2007 - SeeSaw Networks announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry.

SeeSaw Networks Joins Out-of-Home Video Advertising Bureau

SAN FRANCISCO – Nov. 7, 2007 – SeeSaw announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry. OVAB membership is another step towards making it easier for advertisers to plan, buy and measure digital signage advertising.

Wirespring Blog: Research Shows Digital Signage is More Memorable, Less Annoying than Other Media

Oct. 30, 2007 - The latest news making the rounds is from research firm OTX, which released some findings from their study of digital signage as an advertising medium. The report, sponsored by network aggregation firm SeeSaw Networks, suggests that ads on digital signs are not only more eye-catching and unique, but also more interesting, more entertaining and less annoying than ads shown on virtually any other medium.

Media Buyer Planner- Study: Digital Signage More Attention-Catching, Less Hated Than Other Media

Oct. 26, 2007 - Most adults say advertising on digital signage catches their attention - and they consider such advertising unique and entertaining, and less annoying than both traditional and online media, according to a study by OTX (Online Testing eXchange) conducted for SeeSaw Networks, reports sister site MarketingCharts.

EquiMedia: Digital Signage “Eye-Catching”

Oct. 26, 2007 - Research carried out by OTX for SeeSaw Networks found that 63 per cent of adults say digital signage ´catches their attention´ and 62 per cent have seen it in the last year.

Individuals spot digital signage in an average of six different places over the course of a week, something that the researchers say has wide implications for online advertisers.

eMarketer: Electronic Signs Get Attention

Oct. 26, 2007 - AMore than six in 10 US adults think that advertising on digital signage catches their attention, according to the SeeSaw Networks-commissioned “Digital Out-of-Home Media Awareness & Attitude Study” conducted by OTX Research.

sixteen:nine- SeeSaw Research: This Stuff Works

Oct. 24, 2007 - Networked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage.
There will be people out there who will suggest commissioned research gets the results a paying client needs to see, however the numbers are pretty strong to dismiss.
Digital Signage Today reports that 63 per cent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.

Digital Signage News: OTX Study Says Digital Signage Really Works!

Oct. 24, 2007 - A very positive study on the effectiveness of digital signage was released by research firm OTX today. According to this article, they collected data that shows that, “63 percent of adults find that advertising on digital signage ‘catches their attention.’ Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.”

Digital Signage Today- Report: Digital Signage More Effective than Traditional

Oct. 24, 2007 - SAN FRANCISCO — Research conducted by OTX, a global consumer research and consulting firm, shows that 63 percent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.

Research Confirms Stopping Power of Digital Signage

SAN FRANCISCO, Oct. 24, 2007 – Research conducted by OTX shows that 63 percent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.