News and Events
Stay up-to-date with how SeeSaw is changing place-based digital video advertising
SeeSaw has momentum on its side. Below is the list of recent press releases, recent media coverage and upcoming events.
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Former Founder of Blue Martini Monte Zweben Joins Rocket Fuel’s Board of DirectorsMonte Zweben, co-founder and chairman of SeeSaw Networks |
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Delta Air Lines and Digitas Take Placed-Based Digital Media to New HeightsSAN FRANCISCO, December 8, 2009 – Delta Air Lines (NYSE: DAL), the world’s No. 1 airline, and Digitas, a leading global digital agency, today announced the results of a place-based digital advertising campaign aimed at raising awareness among business travelers in the New York area for Delta as a preferred international carrier. The results indicate that using SeeSaw Networks’ national digital video network increased awareness and drove stronger consideration for Delta’s international travel routes among the target audience. |
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Mediaweek: Mall Ad Networks See 3Q BoostSeptember 13, 2009 - Sales and traffic in retail stores have been lethargic as a humid summer day during the third quarter…But some networks are showing healthy—sometimes even double-digit—revenue growth. If the momentum continues into the fourth quarter, total 2009 revenue for mall networks could wind up 50 percent ahead of last year. |
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MediaPost: Marketing: Sports - Taking It To A Brand New PlaceSeptember 1, 2009 - SeeSaw Networks’ CEO and Founder Peter Bowen discusses how place-based digital advertising and its relevance in sports marketing. |
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Digital Signage Today: Reaching the Back to School Market with DOOH AdvertisingAugust 14, 2009 - According to the U.S. Census Bureau, the back to school season is second only to holiday shopping in the amount of revenue generated for retailers…with the explosive growth of digital out-of-home display networks, advertisers can target 18 million college students and 75 million total students nationwide with ads that reach them while they are out and about in their daily routines… |
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Newswire Today: 3D Digital Out-of-Home Displays Are on Track to Bridge the R&D Gap Finds Futuresource ConsultingJuly 15, 2009 - LONDON- As 3D technology developments intensify, opportunities for B2B applications become more attractive, with digital out-of-home offering an ideal proving ground… many network aggregators such as BookingDooH, Seesaw and Adcentricity are starting to make headway in consolidating and aiding niche network owners with pitches to media agencies. Moving forward, the DOOH market could skyrocket, fuelled by continued fragmentation within the media landscape and the increasing impact of PVRs, which allow viewers to skip through TV ads. |
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ClickZ: Digital Out-of-Home Landscape BriefJuly 13, 2009 - Digital out-of-home (DOOH) advertising is a dynamic, fragmented, and rapidly evolving space. It’s one of the fastest growing media channels, with year-over-year growth pegged in the double digits through at least 2011. Total spend in “alternative OOH media” is projected to exceed $3.5 billion in 2009, with nearly $2.9 billion spent on video ad networks and digital billboards, according to PQ Media. |
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Convenience Store News Exclusive: Spinx Oil Finds Success with In-store Digital SignageJuly 6, 2009 - NEW YORK — In today’s digital age of touchscreen cell phones and computers, and the ability to see a person talking from another country on technologies like Skype and iChat, it seems people are getting more and more used to staring at a screen. Spinx Oil Co., in Greenville, S.C., is capitalizing on the new era by utilizing in-store digital signage at 42 of its 66 locations throughout North and South Carolina. |
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OMMA: The Best Five (or Six) YearsJuly 1, 2009 - Today’s 18- to 24-year-olds have more than beer bongs on their minds…Not only do they spend money on themselves, their family and friends, but they also influence the purchases of the people around them, says Scott Hines, vice president of marketing at SeeSaw Networks. “They will be the next dominant generation of purchasing Americans,” Hines says. “If they become loyal to a brand, they present an enormous lifetime value in potential revenue for that brand.” |
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Daily DOOH: CEO Spotlight, Peter Bowen, SeeSaw Networks, San FranciscoJune 26, 2009 - In the CEO Spotlight, Daily DOOH welcomes Peter Bowen, Chief Executive Officer of SeeSaw Networks in San Francisco. |
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SeeSaw Networks Helps Marketers Pump Up “Back to School” CampaignsSAN FRANCISCO, June 23, 2009 – SeeSaw Networks today rolled out a set of place-based digital media plans focused on driving shopper demand for “Back to School” campaigns targeting the needs for over 75 million students nationwide, including advertising to reach 18-to-24 year college students. |
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Retail Merchandiser: Place-Based Digital Video AdvertisingJune 22, 2009 - For all the power of digital place-based media, it’s difficult for advertisers to know how to find their target consumer when those consumers are out and about. So when SeeSaw Networks came together three-and-a-half years ago, its founders had three goals in mind: build out digital place-based video advertising, find the value in such advertising, and assemble a network to give advertisers depth and breadth when looking for their target consumers in the context of building national campaigns. |
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Digital Signage Today: Four Ways to Get Your Ad on Digital Out-of-Home ScreensMay 26, 2009 - Imagine for a minute you want to take advantage of digital out-of-home media by running your 15-second ad on digital signage networks around the country. There are literally hundreds of video advertising networks out there with screens in thousands of locations reaching millions of people. So where do you even start? |
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Mediaweek: OOH Media in Sports Venues, Bars on the RiseMay 17, 2009 - Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers’ passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks to health clubs and sports bars are strengthening their offerings with a much wider array of digital opportunities. |
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MediaPost: Creating Powerful Digital Video CampaignsMay 5, 2009 - People see digital video screens everywhere they go today: at gas stations, coffee shops, gyms, taxis, grocery stores and sports stadiums. If you’re on the go, you’ll almost certainly run into multiple digital video screens during your weekly routine, whether they are large LCDs or smaller interactive screens. |
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SeeSaw Networks Founder and Chairman Monte Zweben to Address Digital Hollywood’s Spring ConferenceSAN FRANCISCO, April 29, 2009 – SeeSaw Networks today announced that Monte Zweben, Founder and Chairman of SeeSaw Networks, will address Digital Hollywood’s Spring conference on the topic of Next Wave Advertising Platforms, with a focus on SeeSaw’s leadership in developing a national network of place-based digital video advertising screens. The discussion will be held on Thursday, May 7th at 1:00 p.m. at the Loews Hotel, Santa Monica, CA. |
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SeeSaw Networks CEO Peter Bowen to Address MediaPost’s Digital Out-of-Home ForumSAN FRANCISCO, April 16, 2009 – SeeSaw Networks today announced that Peter Bowen, CEO of SeeSaw Networks, will address MediaPost’s Digital Out-of-Home Forum on the topic of Out-of-Home Media Management Systems. The discussion will be held on Wednesday, April 22, at 2:45 p.m. at the Crowne Plaza Hotel in New York City. |
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SeeSaw Networks Announces Partnership with Sports Media Inc. to Expand Leadership in Sports VenuesSAN FRANCISCO, April 6, 2009 – SeeSaw Networks today announced that Sports Media Inc. has joined SeeSaw’s national network of advertising affiliates that reaches consumers out and about in their everyday lives. Sports Media Inc. is an extensive national network of digital video advertising on Jumbotrons and television screens at sporting venues, including Major League and Minor League Baseball stadiums, NHL and AHL arenas, NBA arenas, Arena Football 2 (AF2) arenas and NASCAR speedways. |
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Digital Hollywood Spring 2009May 4-7, 2009 - Santa Monica, California |
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MediaPost’s Digital Out-of-Home Forum 2009April 22, 2009 - Crowne Plaza Hotel, New York City, NY |
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RetailWire: Media Follows Consumers Outside the HomeApril 3, 2009 - It’s the holy grail of advertising. What medium, what message will it take to break through the clutter and influence consumers to buy whatever it is that is being pitched? Most advertisers and agencies today have accepted the notion of targeting messages to specific audiences as the means to most effectively generate the type of response desired. |
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MediaPost: Reach Out: New Digital Out-of-Home Tech DebutsFebruary 25, 2009 - While economic woes fill the headlines, the digital out-of-home industry is chugging along with new deals, standards and platforms. Undaunted by the economic downturn, digital signage companies launched several new out-of-home video technologies this week, suggesting that manufacturers and advertisers are counting on continued long-term growth. |
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Digital Signage Today: SeeSaw Announces New Open Architecture for Media Buying PlatformFebruary 25, 2009 - SeeSaw Networks has announced that media agencies and digital video advertising networks can now customize and brand SeeSaw’s Software as a Service (SaaS)-based digital video advertising planning and buying platform. By opening the SeeSawAds.com platform through a new “Powered by SeeSaw” service offering, agencies and networks can create their own customized online service, complete with unique inventory, pricing structures and personalized proposal templates. |
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MediaPlannerBuyer: SeeSaw Creates Media Planning, Buying Tool for OOH Video SpaceFebruary 25, 2009 - SeeSaw Networks is licensing its technology so that buyers and sellers can use it to manage their own inventory. The company says the service is a “major step forward” in establishing an industry wide media planning and buying marketplace. |
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Mediaweek: SeeSaw Launches Customizable AppFebruary 25, 2009 - SeeSaw Networks, the original aggregator of inventory across digital video networks, announced Wednesday (Feb. 24) that agencies and networks can now customize the company’s planning and buying platform (SeeSawads.com) and make it their own. The first two clients to sign for the new “Powered by SeeSaw” service are Digital Hive and CBS Outernet. |
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Advertising Age: CBS Outernet Signs With SeeSaw Networks - Aims to Better Target Digital-Out-of-Home-Video SalesFebruary 25, 2009 - As the traditional outdoor companies struggle with declining local revenue for the billboard business, the digital-out-of-home industry is just beginning to shape its sales model. Enter CBS Outernet, the subsidiary of CBS Corp., which uses repurposed CBS network content to anchor a digital-video-ad network in 10,800 retail locations. The company is teaming up with SeeSaw Networks, a digital-out-of-home company that aims to help marketers and agencies plan and buy their campaigns through a customized technology platform. |
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CBS Outernet Joins Forces With SeeSaw Networks To Provide New Media Planning Tool For AdvertisersNew York and San Francisco, Feb. 25, 2009 – CBS Outernet announced today that it selected SeeSaw Networks’ flagship planning and optimization technology to power a new online service for advertisers. Through the ‘Powered by SeeSaw’ Software as a Service (SaaS) solution, CBS Outernet will offer media agencies a hosted and customized version of SeeSawAds.com, allowing them to evaluate, plan and buy place-based video advertising campaigns across CBS Outernet locations. |
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SeeSaw Networks Opens SeeSawAds.com Technology to Agencies and NetworksSAN FRANCISCO, Feb. 25, 2009 – SeeSaw Networks today announced that media agencies and digital video advertising networks can now customize and brand SeeSaw’s Software as a Service (SaaS)-based digital video advertising planning and buying platform. By opening the SeeSawAds.com platform through a new ‘Powered by SeeSaw’ service offering, agencies and networks can create their own customized online service, complete with unique inventory, pricing structures and personalized proposal templates. |
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Digital Hive Standardizes on SeeSawAds.com to Plan and Buy Place-Based Digital AdvertisingSAN FRANCISCO, Feb. 25, 2009 – SeeSaw Networks today announced that Digital Hive has standardized its planning and buying of place-based digital media on SeeSawAds.com, the industry’s leading platform for creating and managing campaigns across multiple place-based digital video advertising networks. Digital Hive, a digital media agency specializing in planning and buying media targeted at the mobile consumer, will use a customized version of SeeSawAds.com to easily integrate digital video advertising into their cross-media campaigns. |
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SeeSaw Neworks CEO Peter Bowen to Keynote Digital Signage ConferenceSAN FRANCISCO, February 17, 2009 – SeeSaw Networks today announced that Peter Bowen, CEO of SeeSaw Networks, will keynote the 2009 Digital Signage Expo, the industry’s premier event of the year, at 7:45 am on February 25, 2009 in Las Vegas. |
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MarketingProfs: Five Ways to Reach Your Target Audience With Place-based Digital Video AdvertisingFebruary 3, 2009 - As advertisers continue to look beyond traditional media, such as TV and radio, to reach today’s busy consumer, place-based digital video advertising is coming into its own. |
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Mediaweek: SeeSaw Adds Eight Network AffililatesJanuary 27, 2009 - SeeSaw Networks, an aggregator of place-based out-of-home video advertising, announced eight new network affiliates. The new networks add inventory across 700 new venues and 3.5 million weekly impressions to SeeSaw’s growing portfolio of digital out-of-home inventory. |
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SeeSaw Reaches Convenience-Loving Millennials, Moms and Hispanics with Eight New NetworksSAN FRANCISCO, January 27, 2009 – SeeSaw Networks today announced partnerships with eight additional networks. The new networks help consumer packaged good’s’ advertisers reach the on-the-go audiences of “moms,” “millennials” and Hispanic families as they shop in convenience and grocery stores and at other quick snack and shopping destinations. |
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MediaPost: Location, Location, LocationDecember 21, 2008 - A number of agencies have already begun integrating proximity into their planning systems, and some providers have begun making it available in their buying, planning, and dashboard systems. SeeSaw Networks comes to mind. I’m not a practitioner, and I only write about this stuff, but SeeSaw’s “life stage” planning system makes immense sense to me. |
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SeeSaw Drives Cost-Effective Precision Marketing with SeeSawAds.com UpgradeSAN FRANCISCO, December 16, 2008 – SeeSaw Networks today announced a significant technology upgrade to the industry’s only place-based media planning platform, SeeSawAds.com. The Software as a Service (SaaS) planning application now includes enhanced precision marketing tools – including advanced budget allocation, more exact ad scheduling and the industry’s most comprehensive trade-area targeting and visualization – enabling marketing and media planning professionals to optimize their spend on place-based digital video advertising. |
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Virgin Mega TV Joins SeeSaw NetworksSAN FRANCISCO, December 16, 2008 – SeeSaw Networks today announced the Virgin Megastore Network as a new network affiliate. The store’s “Virgin Mega TV” channel, a network of more than 400 digital displays operated by eVision Networks, provides advertisers with in-store access to on-the-go, young, affluent consumers on the path to purchase at 10 stores in critical national markets. |
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2009 Digital Signage ExpoFebruary 24th - 26th, 2009 – Las Vegas, Nevada |
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2009 AAAA’s Media Conference & TradeshowMarch 4th - 6th, 2009 – New Orleans, Louisiana |
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MediaBuyerPlanner: SeeSaw Adds Four New NetworksDecember 10, 2008 - SeeSaw Networks, a media company offering place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers. |
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MediaPost: SeeSaw Adds New York Transit NetworksDecember 9, 2008 - Just as digital out-of-home video networks are still growing, so are the meta-networks that aggregate them to allow large-scale ad buying. Most recently, SeeSaw announced that it is adding three new networks reaching commuters, business professionals and tourists in New York’s various transit systems. |
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Digital Signage Today: SeeSaw Adds Three New York Transit-Focused Digital Signage NetworksDecember 9, 2008 - SeeSaw Networks, a media company offering a network of place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations that touch New Yorkers during their busy day. |
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SeeSaw Expands Reach in New York with Three New NetworksSAN FRANCISCO, December 9, 2008 – SeeSaw Networks today announced new partnerships with three transit related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers during their busy day, expanding on SeeSaw’s mission to enable advertisers to intercept target audiences in their daily routines. |
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MediaPost: SeeSaw Operationalizes New OVAB GuidelinesNovember 6, 2008 - Campaign ‘08 rewrote the history books for most major media, including one with the least amount of history: digital out-of-home. Much has been made about the use of the Web, social media, email, and the big story Wednesday morning was how major market newspapers were selling out their newsstand issues. Over the next few days weekly magazines will begin playing various covers of the president-elect, and of course, TV brought us all the thrilling battleground play-by-play countdown of electoral votes. |
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SeeSaw Operationalizes OVAB Guidelines for Place-Based Video AdvertisingNEW YORK, OVAB Digital Media Summit, Oct. 30, 2008 – SeeSaw Networks announced today that it is the first company to operationalize the newly released Out-of-Home Video Advertising Bureau (OVAB) Measurement Guidelines (www.ovab.org) with a rigorous network qualification process. |
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Mediaweek: SeeSaw Adds Four More Networks’ Health & Fitness CategoryOctober 29, 2008 - SeeSaw Networks, an aggregator of inventory across out-of-home digital video networks, announced Wednesday (October 29) the addition of four new networks in the health and wellness category. |
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SeeSaw Reaches Health-Conscious People On the Go With Five New NetworksSAN FRANCISCO, Oct. 29, 2008 - SeeSaw Networks today announced new partnerships with five health and wellness networks. These networks are uniquely positioned to help advertisers connect with their target customers in locations where they are most likely to be receptive to messaging related to health and wellness. SeeSaw now has over 3,500 health and wellness locations delivering more than 16-million weekly gross impressions at medical offices, health clubs, dental offices, grocery and health food stores, juice bars and other related locations. |
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Digital Signage Today: DirecTV blimp elevates SeeSaw’s ‘Life Patterns’ for DOOH mediaOctober 27, 2008 - SeeSaw Networks’ integration of the DirecTV Starship — the world’s largest airborne LED screen, at 2,100 sq. ft. — into its digital out-of-home (DOOH) ad strategy has helped launch the company’s new “Sports Enthusiast” Life Pattern Marketing sector. |
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MediaPost Daily News: SeeSaw Enhances Sport Coverage with 3 Nets, BlimpSeptember 25, 2008 - SeeSaw Networks has added three place-based networks and a blimp to its portfolio of digital out-of-home networks targeting sports fans: the ONTrack, OnSite Network and The Bar Network, which delivers sports programming to bars and gambling venues, and the Atherton Communications blimp. The blimp–equipped with a digital “jumbotron” screen, described by Atherton as the world’s largest airborne screen–buzzes spectators at sporting events. |
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Mediaweek: SeeSaw Adds Inventory from Sports NetworksSeptember 24, 2008 - In just two years, SeeSaw Networks CEO Peter Bowen and and his team have built a vast network of out-of-home video inventory that boasts 36 million weekly impressions—more than prime-time TV–at a fraction of a cost. To simplify and optimize buying, SeeSaw also manages SeeSawads.com, an online platform through which advertisers can customize digital network buys, by demo, geography, venue and more recently, lifestyle. |
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SeeSaw Reaches Sports Fans With Four New NetworksSAN FRANCISCO, Sept. 24, 2008 – SeeSaw Networks today announced partnerships with four additional networks that reach sports fans across the country. With the addition of OnSite Network, ONTrack, The Bar Network and a national sports event network, SeeSaw has extended its network of places where people go to deliver nearly 60 million impressions a month to sports fans at bars, restaurants, sports bars, casinos, horse racing tracks, health clubs, college campuses or at large sporting events. |
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Digital Signage Expo - The Digital Signage Industry: Strengths, Weaknesses, Opportunities & ThreatsSeptember 18, 2008 - We spoke with the panelists of “A Strategic SWOT” Super Session prior to their broad topical discussion on the state of the digital signage industry to get a preview of what that discussion would focus on. Contributing their insights were Rocky Gunderson, Founder, VP Network Development & Marketing for SeeSaw Networks, Eric Olson, Associate, DFJ Venture Partners, Carre Dawson, Principal, Dawson & Company, LLC, and Jeff Porter, Executive Vice President, Experts Group for Scala. The panelists emphasized areas on which they felt the industry could best capitalize, itemized those that are still impediments to growth, and offered their projections for the future. |
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MediaPost Digital Outsider: Aggregating the AggregatorsSeptember 17, 2008 - As digital out-of-home video networks grow by leaps and bounds, a separate industry has emerged that’s devoted entirely to collecting networks together to offer media buyers a single point of sale. As intermediaries, they usually don’t own the place-based networks they deal with; their value proposition to media planners lies in the objective analysis of each network’s capabilities, and aggregating the right networks to achieve a particular campaign’s goal. Following is a roundup of some of the companies that, well, round up out-of-home video networks. |
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DM News: Measuring UpSeptember 8, 2008 - Car insurance powerhouse Geico is always looking to reach the “single and love to mingle” crowd, particularly in the competitive New York City metropolitan area. However, this social group, age 25 to 44, tends to watch less TV and read fewer newspapers and magazines than other market segments, so Ted Ward, Geico’s VP of marketing, wanted to layer in other ways to reach it besides Geico’s famously successful broadcast media ads. |
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MediaPost Research Brief: Digital Signage Grabs, Engages, and InformsSeptember 3, 2008 - A study released in 2008 by SeeSaw Networks, conducted by OTX, to better understand how digital out-of-home media can be used to reach mobile consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message. |
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Tech Target- Digital signage: A bright beacon for solution providersAugust 18, 2008 - IAccording to many solution providers, the digital signage market is finally taking off, after more than a decade of being billed as “next year’s success story” — and despite the struggling economy. “We’re seeing about 30% growth over our 2007 sales,” said Jeff Dowell, global sales manager at 3M Digital Signage in Bainbridge Island, Calif. |
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Strategy Institute’s 2nd Annual Brand Activation Digital Out-of-Home Media SummitSept. 9-10 - New York, NY |
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Digital Signage Expo East 2008Sept. 16-18 - Philadelphia, PA |
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Mediaweek- Spotlight: SeeSaw Networks CEO Peter BowenJuly 28, 2008 - In just two years, SeeSaw Networks CEO Peter Bowen and and his team have built a vast network of out-of-home video inventory that boasts 36 million weekly impressions—more than prime-time TV–at a fraction of a cost. To simplify and optimize buying, SeeSaw also manages SeeSawads.com, an online platform through which advertisers can customize digital network buys, by demo, geography, venue and more recently, lifestyle. |
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MediaLife: Your Client Making it Big on CampusesJuly 28, 2008 - College students will soon be heading back to campus for the fall term, and advertisers will be close behind. |
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MediaLife: Your Client on Campus Video ScreensJuly 21, 2008 - College students will soon be heading to campus, and when they arrive they’ll be greeted by several new ad media targeting this unique audience. |
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Digital Signage News: OTX’s Digital Signage Research Available for DownloadJune 18, 2008 - Back in October of last year we noted that SeeSaw Networks had been working on a research report with OTX which concluded that, “63 percent of adults find that advertising on digital signage ‘catches their attention.’ Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.” — in a nutshell, digital signage works. |
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Retail Wire: Digital Signage Draws AttentionJune 18, 2008 - According to a new study, digital signage catches the attention of more people than any other comparable advertising medium. It was also found digital signage to be more interesting than any other medium and more entertaining than every other one except TV. |
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SeeSaw Releases New Life Pattern Marketing Research FindingsSAN FRANCISCO, June 13, 2008 - SeeSaw Networks today released the complete Digital Out-of-Home Media Awareness and Attitude Study, which includes new findings for difficult-to-reach people. The research includes new information on 12 Life Patterns of various groups of people and the types of content they look for in different locations. |
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MediaPost Digital Outsider: The Location Is The MessageJune 13, 2008 - For years, media planners, ethnographers and strategic planners have sought to understand how consumers spend their day, and when, where and with what media they are most receptive to receiving a brand’s advertising messages. With that knowledge, they’ve reasoned, discrete advertising messages can be served at the best intervals, in the most optimum environment and with the most relevant context linking a brand to a consumer’s actual lifestyle needs… |
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MediaPost Digital Outsider: Thinking Outside the BoxMay 13, 2008 - Here’s a trick question: What’s the biggest and one of the fastest-growing digital video advertising platforms? If you guessed online video, you were wrong. If you guessed “enhanced,” or interactive TV, you’re also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider, you most likely guessed correctly. Yeah, it’s out-of-home. |
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DM News: Going Digital in the Great OutdoorsMay 5, 2008 - Digital out-of-home advertising has emerged in places across the country such as gas stations, coffee shops, office elevators, grocery stores, health clubs, bars and restaurant, to name a few. This medium has now reached the scale necessary to compete with television and the Web for national advertising dollars. |
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Digital Signage Insights: Venture Capital News in the Digital Signage IndustryApril 24, 2008 - Adcentricity, a digital out-of-home media sales network, has raised $3 million in Series A Funding. The Toronto-based company offers advertising sales and media management services to a portfolio of over 70 digital signage networks. The Company’s model is very similar to that of network aggregator SeeSaw Networks. |
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DM News - Digital Issues Aired at ad:tech San FranciscoApril 21, 2008 - As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week’s Ad:tech San Francisco. |
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OOHic: Digital Out of Home Meets Social NetworksApril 18, 2008 - SeeSaw Networks, a digital out-of-home media company offering the most extensive digital out-of-home media network, and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook. |
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The Web Outside: Your Favorite Bar…Inside Facebook? You bet.April 15, 2008 - On the heels of another exciting partnership last week, LocaModa has joined forces with SeeSaw’s extensive out-of-home network to allow patrons to use their mobile phones to interact with digital screens in places like bars and coffee shops and have those interactions posted (in real time) to social networking sites like Facebook. |
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Digital Signage Today: SeeSaw, LocaModa Partner to Connect Digital Social NetworksApril 15, 2008 - SAN FRANCISCO, Calif. — SeeSaw Networks, a digital out-of-home media company and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. |
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SeeSaw Networks and LocaModa Partner to Connect Digital Out-of-Home Media to Social Networksad:tech, SAN FRANCISCO – April 15, 2008 – The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook. |
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AKA TV: SeeSaw To Offer LocaModa Apps To Digital Signage PartnersApril 15, 2008 - LocaModa, who last week signed a deal with TouchTunes to bring social networking to digital signage in juke boxes across bars and clubs, has today announced a link up with advertising sales aggregator SeeSaw Networks. |
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MediaPost’s Digital Out-of-Home-ForumHear SeeSaw’s perspective on incorporating digital out-of-home advertising in your media mix during conference presentations. In addition, members of the SeeSaw team will be onsite throughout the conference. |
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SeeSaw Releases New Life Pattern Planning and Proposal Generation TechnologyORLANDO, Florida – March 5, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization, customized proposal generation and search enable media agencies to provide more efficient media plans across an extensive network of 22,000 digital signage locations and be more responsive to their advertising clients’ needs. |
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AKA TV: BroadSign and SeeSaw Networks Announce Strategic CollaborationFeb. 26, 2008 - |
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Mediaweek: SeeSaw Gets ‘Real’ with Web ToolFeb. 25, 2008 - SeeSaw Networks, which aggregates inventory across 36 out-of-home digital networks, is adding real-time reporting of inventory to its online-based optimization tool, SeeSawAds.com, for planning and buying the fledgling medium. |
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Digital Signage Today: BroadSign and SeeSaw Partner for Real-Time Reporting of Digital SignageFeb. 25, 2008 - MINNEAPOLIS, Minn. and SAN FRANCISCO — BroadSign International Inc., a worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks, a media company offering a network of digital out-of-home media, have announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks. The joint development of technology services will provide delivery of campaign metrics and reporting for national advertisers while helping drive measurement standards for the digital out-of-home advertising marketplace. |
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BroadSign And SeeSaw Networks Announce Open API For Digital Out-Of-Home Media Execution And MeasurementMINNEAPOLIS, MN and SAN FRANCISCO, CA – February 25, 2008 BroadSign International Inc., a leading worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks today announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks. |
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sixteen:nine - Media Buy for Pumping Iron and Pumping Gas Getting Blended?Feb. 22, 2008 - MediaPost is reporting that IdeaCast, a large fitness-centric network, and Gas Station TV, which has screens guess where, have teamed up to do … something. |
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sixteen:nine - U Choose Network Unveils Ad Portal for Venue OperatorsFeb. 19, 2008 - There’s word this morning of a new third-party ad network going after the same sort of space as guys like Danoo and Ripple, but taking a decidedly different approach. |
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Digital Signage Insights: Major Media and SeeSaw Announcements CoincideFeb. 15, 2008 - made note of SeeSaw’s addition of 8 new network affiliates earlier in the week, identifying PumpTop TV as the lead digital signage partner highlighted in the press release. PumpTop TV, a direct competitor of Gas Station TV, offers a network of 3,000 screens at major gas stations in Los Angeles, San Diego, San Francisco and Sacramento, Calif. rolling out to Phoenix next month and Dallas, Houston, New York, Chicago, Philadelphia and Boston later this year. |
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Digital Signage Today: SeeSaw Networks Adds 8 New AffiliatesFeb. 13, 2008 - SAN FRANCISCO- SeeSaw Networks has added eight affiliates to its digital-signage network, which now comprises 36 networks in the United States. According to a news release, PumpTop TV Network is one of SeeSaw’s new affiliates. PumpTop TV engages consumers while they pump gas by broadcasting advertisements mixed with news and entertainment, including local sports scores, news headlines, weather and real-time traffic maps. |
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sixteen:nine - SeeSaw Adds 8 More Networks to the RosterFeb. 13, 2008 - Advertising network sales aggregator SeeSaw Networks has announced it has signed up eight more networks, bringing the total under contract to 36 and prompting the SF Bay guys to start lumping their network reach in with big-time broadcast TV. |
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MediaPost: SeeSaw Adds PumpTopTV to Out-of-Home Video Ad NetworkFeb. 12, 2008 - IRVINE, CA — (MARKET WIRE) — 02/12/08 — PumpTop TV, a leading digital out-of-home media network located at gas pumps, announced a broad reaching advertising sales partnership with SeeSaw Networks. The agreement, which makes PumpTop TV an affiliate member of SeeSaw’s network, enables media agencies and advertisers to include the PumpTop TV gas station network in national digital signage advertising campaigns planned on SeeSawAds.com. |
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Mediaweek: SeeSaw Networks Adds Eight New AffiliatesFeb. 12, 2008 - SeeSaw Networks announced Tuesday it added eight new affiliates to its growing digital out-of-home media network. Among the new affiliates are PumpTop TV Network (gas stations), the Casino Channel Network, Acrosscut Media (hotels), HotSpot Network (information kiosks), LevelVision (college bookstores), Private Dental Network (dental offices), TMI C-Store Network (convenience stores,) and Astralis (office buildings and hotels). |
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Digital Signage Insights: SeeSaw Adds 8 New NetworksFeb. 12, 2007 - The SeeSaw portfolio is GROWING…Only a few weeks after announcing the addition of Ripple TV to its portfolio of digital signage network affiliates, SeeSaw is at it again. The Company has added 8 new networks to its fold. |
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AKA TV: SeeSaw Networks Adds More Affiliates to its NetworkFeb. 12, 2008 - SeeSaw Networks, the US based media planning company has added eight new companies to its digital signage network. The company now has a total of 36 networks, offering advertisers more impressions than a spot on the top five primetime shows , including American Idol, Dancing with the Stars and NBC Sunday Night Football. |
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Silicon Alley Insider: SeeSaw Ads PumpTop TV, Others to NetworkFeb. 12, 2008 - Outdoor ad aggregator SeeSaw Networks added eight new affiliates to its network, including PumpTop TV, Casino Channel Network, HotSpot Network (information kiosks) and Acrosscut Media (hotels), among others. The company says that its outdoor network–from doctors offices to health clubs–can now deliver 35 million weekly impressions, more than a spot on “American Idol.” |
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SeeSaw Networks Offers Scale of Primetime TV with Addition of 8 New AffiliatesSeeSaw Reaches Masses by Aggregating 36 Digital Signage Networks |
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Webinar: Life Pattern MarketingView archived presentation |
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Webinar: Engaging People with Digital Out-of-Home MediaDate: February 21, 2008 View archived presentation Webinar Overview |
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Media Life Magazine: Your Message on a Network of ScreensFeb. 4, 2008 - Targeting consumers as they move through their day, from the first cup of takeout coffee to the last stop at an ATM or night spot, would seem the ideal for an out-of-home campaign. That day may be approaching via networks of digital screens. |
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Digital Signage Weekly: Ripple and SeeSaw NetworksJan. 23, 2008 - Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks, a media company offering the most extensive digital out-of-home media network advertising portfolio, today jointly announced a broad-reaching advertising sales partnership. The agreement adds more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out of home advertising inventory, totaling millions of weekly impressions. |
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Mediaweek: New Out-of-Home Nets Target Consumers at WorkJan. 21, 2008 - When NBC unveiled its NBC Everywhere stable of digital video networks last week, it galvanized a growing segment of the out-of-home media business that has sought to win over the hearts and minds of advertisers. Some 200 advertising and media execs were on hand at NBC’s home base in New York’s Rockefeller Center as the network announced the launch of nine digital networks targeting niche audiences where they work, play and shop, including colleges, gyms, sports arenas, taxis, supermarkets and gas stations. |
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Digital Signage Insights: Expanding Digital Signage PlatformsJan. 20, 2008 - On the heels of NBC’s digital out-of-home upfront, CBS outernet announced that they had signed Ripple TV as a strategic partner. At the same time that the Ripple and CBS announcement hit the press, it came out that Ripple TV is joining digital signage aggregator SeeSaw networks. |
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AKA TV: SeeSaw Reaches 20,000 Venues After Deal with RippleJan. 18, 2008 - SeeSaw - the digital out-of-home advertising sales aggregator - has announced a tie up with interactive digital media network provider RIPPLE. The addition of Ripple’s 2000 screens gives SeeSaw access to over 20,000 venues and over 30 million weekly gross impressions “ more than most primetime TV spots. |
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StartUp Beat: Ripple Expands Reach with SeeSaw Networks and CBSJan. 18, 2008 - El Segundo-based Ripple, which delivers hyper-local content on flat screen panels in public locations, has announced two big partnerships that expand its network of public interactive screens and its advertising reach. The first is a deal with CBS Outernet, a division of CBS that runs in-store media networks and advertising in grocery stores nationwide. The company has also partnered with SeeSaw Networks, a San Francisco-based media company that offers a digital out-of-home media network advertising portfolio. |
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Ripple and SeeSaw Networks Team Up on Digital Advertising SalesEL SEGUNDO and SAN FRANCISCO – Jan. 17, 2008 – Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks today jointly announced a broad-reaching advertising sales partnership. |
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Digital Signage Weekly: SeeSaw and Buzztime InteractiveJan. 2, 2008 - SeeSaw Networks, providers of digital out-of-home media networks, has extended its reach to millennials, sports fans, college students and families with the addition of Buzztime (Amex: NTN), an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements. |
