Articles

Adweek: SeeSaw Networks Signs 4 Partners

This article originally was posted on September 19, 2007 at ADWEEK.
By Gregory Solman
LOS ANGELES Out-of-home ad specialist SeeSaw Networks has partnered with four companies as part of its effort to target “mobile millennials,” the firm’s tag for highly on-the-go young-adult consumers born after 1978.
The new partners for the San Francisco-based SeeSaw are: Netpulse, Agency225, [...]

AdvertisingAge: Dentists’ Offices Get Own TV Network

By Kimberly Williams
NEW YORK (AdAge.com) — Have you ever wanted to see a dentist with a black belt or learn about the origins of the term wisdom tooth? Next time you’re waiting for your dentist, you just might see one of those segments on the Private Dental Network, a digital network being launched in dentists’ [...]

Adweek: SeeSaw Unveils Online Media Tool

July 11, 2007 Fulfilling an earlier commitment to make the buying of out-of-home advertising more efficient, SeeSaw Networks this week rolled out what the company said is the first online proposal generator, according to Peter Bowen, CEO.

Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report

OTX authored the Digital Out-of-Home Awareness and Attitude Study, a study commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage in their daily lives. This study compares digital out-of-home media to other media. Results show that digital out-of-home media has become a critical part of an advertisers’ media mix.

Mediaweek: JetSet Joins SeeSaw Digital Sign Network

Api. 10, 2007 The addition of JetSet Media, which has digital signs in 57 private airport hangars throughout the U.S., increases the targetability of SeeSaw Networks to include the ultra wealthy consumer.

ADWEEK: SeeSaw Out-of-Home to Go Interactive

Apr 25, 2007 - One of the largest out-of-home digital media providers, independent SeeSaw Networks, today said it would add measurable text-messaging capability to its 10,000 nationwide locations.

Mediaweek: SeeSaw Sees Success With Digital Sign Net

Feb. 26, 2007 - A new out-of-home digital media company is hoping to simplify and optimize the buying of place-based digital signage with the industry’s first unwired network of digital signs.

Adweek: Digital Signs, Now Available Online

Feb. 26, 2007 - A new out-of-home digital media company is hoping to simplify and optimize the buying of place-based digital signage with the industry’s first unwired network of digital signs.

AKA TV - Advertising Agencies Are Positive On SeeSawAds And Learning How To Use It

SeeSawAds.com is gaining acceptance from advertising agencies, say SeeSaw Networks CEO Peter Bowen and marketing and network development VP Rocky Gunderson.