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Mediaweek: Mall Ad Networks See 3Q Boost

September 13, 2009 - Sales and traffic in retail stores have been lethargic as a humid summer day during the third quarter…But some networks are showing healthy—sometimes even double-digit—revenue growth. If the momentum continues into the fourth quarter, total 2009 revenue for mall networks could wind up 50 percent ahead of last year.

MediaPost: Marketing: Sports - Taking It To A Brand New Place

September 1, 2009 - SeeSaw Networks’ CEO and Founder Peter Bowen discusses how place-based digital advertising and its relevance in sports marketing.

Digital Signage Today: Reaching the Back to School Market with DOOH Advertising

August 14, 2009 - According to the U.S. Census Bureau, the back to school season is second only to holiday shopping in the amount of revenue generated for retailers…with the explosive growth of digital out-of-home display networks, advertisers can target 18 million college students and 75 million total students nationwide with ads that reach them while they are out and about in their daily routines…

Newswire Today: 3D Digital Out-of-Home Displays Are on Track to Bridge the R&D Gap Finds Futuresource Consulting

July 15, 2009 - LONDON- As 3D technology developments intensify, opportunities for B2B applications become more attractive, with digital out-of-home offering an ideal proving ground… many network aggregators such as BookingDooH, Seesaw and Adcentricity are starting to make headway in consolidating and aiding niche network owners with pitches to media agencies. Moving forward, the DOOH market could skyrocket, fuelled by continued fragmentation within the media landscape and the increasing impact of PVRs, which allow viewers to skip through TV ads.

ClickZ: Digital Out-of-Home Landscape Brief

July 13, 2009 - Digital out-of-home (DOOH) advertising is a dynamic, fragmented, and rapidly evolving space. It’s one of the fastest growing media channels, with year-over-year growth pegged in the double digits through at least 2011. Total spend in “alternative OOH media” is projected to exceed $3.5 billion in 2009, with nearly $2.9 billion spent on video ad networks and digital billboards, according to PQ Media.

Convenience Store News Exclusive: Spinx Oil Finds Success with In-store Digital Signage

July 6, 2009 - NEW YORK — In today’s digital age of touchscreen cell phones and computers, and the ability to see a person talking from another country on technologies like Skype and iChat, it seems people are getting more and more used to staring at a screen. Spinx Oil Co., in Greenville, S.C., is capitalizing on the new era by utilizing in-store digital signage at 42 of its 66 locations throughout North and South Carolina.

OMMA: The Best Five (or Six) Years

July 1, 2009 - Today’s 18- to 24-year-olds have more than beer bongs on their minds…Not only do they spend money on themselves, their family and friends, but they also influence the purchases of the people around them, says Scott Hines, vice president of marketing at SeeSaw Networks. “They will be the next dominant generation of purchasing Americans,” Hines says. “If they become loyal to a brand, they present an enormous lifetime value in potential revenue for that brand.”

Daily DOOH: CEO Spotlight, Peter Bowen, SeeSaw Networks, San Francisco

June 26, 2009 - In the CEO Spotlight, Daily DOOH welcomes Peter Bowen, Chief Executive Officer of SeeSaw Networks in San Francisco.

Retail Merchandiser: Place-Based Digital Video Advertising

June 22, 2009 - For all the power of digital place-based media, it’s difficult for advertisers to know how to find their target consumer when those consumers are out and about. So when SeeSaw Networks came together three-and-a-half years ago, its founders had three goals in mind: build out digital place-based video advertising, find the value in such advertising, and assemble a network to give advertisers depth and breadth when looking for their target consumers in the context of building national campaigns.

Digital Signage Today: Four Ways to Get Your Ad on Digital Out-of-Home Screens

May 26, 2009 - Imagine for a minute you want to take advantage of digital out-of-home media by running your 15-second ad on digital signage networks around the country. There are literally hundreds of video advertising networks out there with screens in thousands of locations reaching millions of people. So where do you even start?

Mediaweek: OOH Media in Sports Venues, Bars on the Rise

May 17, 2009 - Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers’ passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks to health clubs and sports bars are strengthening their offerings with a much wider array of digital opportunities.

MediaPost: Creating Powerful Digital Video Campaigns

May 5, 2009 - People see digital video screens everywhere they go today: at gas stations, coffee shops, gyms, taxis, grocery stores and sports stadiums. If you’re on the go, you’ll almost certainly run into multiple digital video screens during your weekly routine, whether they are large LCDs or smaller interactive screens.

RetailWire: Media Follows Consumers Outside the Home

April 3, 2009 - It’s the holy grail of advertising. What medium, what message will it take to break through the clutter and influence consumers to buy whatever it is that is being pitched? Most advertisers and agencies today have accepted the notion of targeting messages to specific audiences as the means to most effectively generate the type of response desired.

MediaPost: Reach Out: New Digital Out-of-Home Tech Debuts

February 25, 2009 - While economic woes fill the headlines, the digital out-of-home industry is chugging along with new deals, standards and platforms. Undaunted by the economic downturn, digital signage companies launched several new out-of-home video technologies this week, suggesting that manufacturers and advertisers are counting on continued long-term growth.

Digital Signage Today: SeeSaw Announces New Open Architecture for Media Buying Platform

February 25, 2009 - SeeSaw Networks has announced that media agencies and digital video advertising networks can now customize and brand SeeSaw’s Software as a Service (SaaS)-based digital video advertising planning and buying platform. By opening the SeeSawAds.com platform through a new “Powered by SeeSaw” service offering, agencies and networks can create their own customized online service, complete with unique inventory, pricing structures and personalized proposal templates.

MediaPlannerBuyer: SeeSaw Creates Media Planning, Buying Tool for OOH Video Space

February 25, 2009 - SeeSaw Networks is licensing its technology so that buyers and sellers can use it to manage their own inventory. The company says the service is a “major step forward” in establishing an industry wide media planning and buying marketplace.

Mediaweek: SeeSaw Launches Customizable App

February 25, 2009 - SeeSaw Networks, the original aggregator of inventory across digital video networks, announced Wednesday (Feb. 24) that agencies and networks can now customize the company’s planning and buying platform (SeeSawads.com) and make it their own. The first two clients to sign for the new “Powered by SeeSaw” service are Digital Hive and CBS Outernet.

Advertising Age: CBS Outernet Signs With SeeSaw Networks - Aims to Better Target Digital-Out-of-Home-Video Sales

February 25, 2009 - As the traditional outdoor companies struggle with declining local revenue for the billboard business, the digital-out-of-home industry is just beginning to shape its sales model. Enter CBS Outernet, the subsidiary of CBS Corp., which uses repurposed CBS network content to anchor a digital-video-ad network in 10,800 retail locations. The company is teaming up with SeeSaw Networks, a digital-out-of-home company that aims to help marketers and agencies plan and buy their campaigns through a customized technology platform.

MarketingProfs: Five Ways to Reach Your Target Audience With Place-based Digital Video Advertising

February 3, 2009 - As advertisers continue to look beyond traditional media, such as TV and radio, to reach today’s busy consumer, place-based digital video advertising is coming into its own.

Mediaweek: SeeSaw Adds Eight Network Affililates

January 27, 2009 - SeeSaw Networks, an aggregator of place-based out-of-home video advertising, announced eight new network affiliates. The new networks add inventory across 700 new venues and 3.5 million weekly impressions to SeeSaw’s growing portfolio of digital out-of-home inventory.

MediaPost: Location, Location, Location

December 21, 2008 - A number of agencies have already begun integrating proximity into their planning systems, and some providers have begun making it available in their buying, planning, and dashboard systems. SeeSaw Networks comes to mind. I’m not a practitioner, and I only write about this stuff, but SeeSaw’s “life stage” planning system makes immense sense to me.

MediaBuyerPlanner: SeeSaw Adds Four New Networks

December 10, 2008 - SeeSaw Networks, a media company offering place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers.

MediaPost: SeeSaw Adds New York Transit Networks

December 9, 2008 - Just as digital out-of-home video networks are still growing, so are the meta-networks that aggregate them to allow large-scale ad buying. Most recently, SeeSaw announced that it is adding three new networks reaching commuters, business professionals and tourists in New York’s various transit systems.

Digital Signage Today: SeeSaw Adds Three New York Transit-Focused Digital Signage Networks

December 9, 2008 - SeeSaw Networks, a media company offering a network of place-based digital video advertising, today announced new partnerships with three transit-related digital media networks in New York. Combined, these networks add more than 1,000 new locations that touch New Yorkers during their busy day.

MediaPost: SeeSaw Operationalizes New OVAB Guidelines

November 6, 2008 - Campaign ‘08 rewrote the history books for most major media, including one with the least amount of history: digital out-of-home. Much has been made about the use of the Web, social media, email, and the big story Wednesday morning was how major market newspapers were selling out their newsstand issues. Over the next few days weekly magazines will begin playing various covers of the president-elect, and of course, TV brought us all the thrilling battleground play-by-play countdown of electoral votes.

Mediaweek: SeeSaw Adds Four More Networks’ Health & Fitness Category

October 29, 2008 - SeeSaw Networks, an aggregator of inventory across out-of-home digital video networks, announced Wednesday (October 29) the addition of four new networks in the health and wellness category.

Digital Signage Today: DirecTV blimp elevates SeeSaw’s ‘Life Patterns’ for DOOH media

October 27, 2008 - SeeSaw Networks’ integration of the DirecTV Starship — the world’s largest airborne LED screen, at 2,100 sq. ft. — into its digital out-of-home (DOOH) ad strategy has helped launch the company’s new “Sports Enthusiast” Life Pattern Marketing sector.

MediaPost Daily News: SeeSaw Enhances Sport Coverage with 3 Nets, Blimp

September 25, 2008 - SeeSaw Networks has added three place-based networks and a blimp to its portfolio of digital out-of-home networks targeting sports fans: the ONTrack, OnSite Network and The Bar Network, which delivers sports programming to bars and gambling venues, and the Atherton Communications blimp. The blimp–equipped with a digital “jumbotron” screen, described by Atherton as the world’s largest airborne screen–buzzes spectators at sporting events.

Mediaweek: SeeSaw Adds Inventory from Sports Networks

September 24, 2008 - In just two years, SeeSaw Networks CEO Peter Bowen and and his team have built a vast network of out-of-home video inventory that boasts 36 million weekly impressions—more than prime-time TV–at a fraction of a cost. To simplify and optimize buying, SeeSaw also manages SeeSawads.com, an online platform through which advertisers can customize digital network buys, by demo, geography, venue and more recently, lifestyle.

Digital Signage Expo - The Digital Signage Industry: Strengths, Weaknesses, Opportunities & Threats

September 18, 2008 - We spoke with the panelists of “A Strategic SWOT” Super Session prior to their broad topical discussion on the state of the digital signage industry to get a preview of what that discussion would focus on. Contributing their insights were Rocky Gunderson, Founder, VP Network Development & Marketing for SeeSaw Networks, Eric Olson, Associate, DFJ Venture Partners, Carre Dawson, Principal, Dawson & Company, LLC, and Jeff Porter, Executive Vice President, Experts Group for Scala. The panelists emphasized areas on which they felt the industry could best capitalize, itemized those that are still impediments to growth, and offered their projections for the future.

MediaPost Digital Outsider: Aggregating the Aggregators

September 17, 2008 - As digital out-of-home video networks grow by leaps and bounds, a separate industry has emerged that’s devoted entirely to collecting networks together to offer media buyers a single point of sale. As intermediaries, they usually don’t own the place-based networks they deal with; their value proposition to media planners lies in the objective analysis of each network’s capabilities, and aggregating the right networks to achieve a particular campaign’s goal. Following is a roundup of some of the companies that, well, round up out-of-home video networks.

DM News: Measuring Up

September 8, 2008 - Car insurance powerhouse Geico is always looking to reach the “single and love to mingle” crowd, particularly in the competitive New York City metropolitan area. However, this social group, age 25 to 44, tends to watch less TV and read fewer newspapers and magazines than other market segments, so Ted Ward, Geico’s VP of marketing, wanted to layer in other ways to reach it besides Geico’s famously successful broadcast media ads.

MediaPost Research Brief: Digital Signage Grabs, Engages, and Informs

September 3, 2008 - A study released in 2008 by SeeSaw Networks, conducted by OTX, to better understand how digital out-of-home media can be used to reach mobile consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message.

Tech Target- Digital signage: A bright beacon for solution providers

August 18, 2008 - IAccording to many solution providers, the digital signage market is finally taking off, after more than a decade of being billed as “next year’s success story” — and despite the struggling economy. “We’re seeing about 30% growth over our 2007 sales,” said Jeff Dowell, global sales manager at 3M Digital Signage in Bainbridge Island, Calif.

Mediaweek- Spotlight: SeeSaw Networks CEO Peter Bowen

July 28, 2008 - In just two years, SeeSaw Networks CEO Peter Bowen and and his team have built a vast network of out-of-home video inventory that boasts 36 million weekly impressions—more than prime-time TV–at a fraction of a cost. To simplify and optimize buying, SeeSaw also manages SeeSawads.com, an online platform through which advertisers can customize digital network buys, by demo, geography, venue and more recently, lifestyle.

MediaLife: Your Client Making it Big on Campuses

July 28, 2008 - College students will soon be heading back to campus for the fall term, and advertisers will be close behind.

MediaLife: Your Client on Campus Video Screens

July 21, 2008 - College students will soon be heading to campus, and when they arrive they’ll be greeted by several new ad media targeting this unique audience.

Digital Signage News: OTX’s Digital Signage Research Available for Download

June 18, 2008 - Back in October of last year we noted that SeeSaw Networks had been working on a research report with OTX which concluded that, “63 percent of adults find that advertising on digital signage ‘catches their attention.’ Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.” — in a nutshell, digital signage works.

Retail Wire: Digital Signage Draws Attention

June 18, 2008 - According to a new study, digital signage catches the attention of more people than any other comparable advertising medium. It was also found digital signage to be more interesting than any other medium and more entertaining than every other one except TV.

MediaPost Digital Outsider: The Location Is The Message

June 13, 2008 - For years, media planners, ethnographers and strategic planners have sought to understand how consumers spend their day, and when, where and with what media they are most receptive to receiving a brand’s advertising messages. With that knowledge, they’ve reasoned, discrete advertising messages can be served at the best intervals, in the most optimum environment and with the most relevant context linking a brand to a consumer’s actual lifestyle needs…

MediaPost Digital Outsider: Thinking Outside the Box

May 13, 2008 - Here’s a trick question: What’s the biggest and one of the fastest-growing digital video advertising platforms? If you guessed online video, you were wrong. If you guessed “enhanced,” or interactive TV, you’re also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider, you most likely guessed correctly. Yeah, it’s out-of-home.

DM News: Going Digital in the Great Outdoors

May 5, 2008 - Digital out-of-home advertising has emerged in places across the country such as gas stations, coffee shops, office elevators, grocery stores, health clubs, bars and restaurant, to name a few. This medium has now reached the scale necessary to compete with television and the Web for national advertising dollars.

Digital Signage Insights: Venture Capital News in the Digital Signage Industry

April 24, 2008 - Adcentricity, a digital out-of-home media sales network, has raised $3 million in Series A Funding. The Toronto-based company offers advertising sales and media management services to a portfolio of over 70 digital signage networks. The Company’s model is very similar to that of network aggregator SeeSaw Networks.

DM News - Digital Issues Aired at ad:tech San Francisco

April 21, 2008 - As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week’s Ad:tech San Francisco.

OOHic: Digital Out of Home Meets Social Networks

April 18, 2008 - SeeSaw Networks, a digital out-of-home media company offering the most extensive digital out-of-home media network, and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.

The Web Outside: Your Favorite Bar…Inside Facebook? You bet.

April 15, 2008 - On the heels of another exciting partnership last week, LocaModa has joined forces with SeeSaw’s extensive out-of-home network to allow patrons to use their mobile phones to interact with digital screens in places like bars and coffee shops and have those interactions posted (in real time) to social networking sites like Facebook.

Digital Signage Today: SeeSaw, LocaModa Partner to Connect Digital Social Networks

April 15, 2008 - SAN FRANCISCO, Calif. — SeeSaw Networks, a digital out-of-home media company and LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online and out-of-home locations, have joined forces. The partnership leverages SeeSaw’s network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones.

AKA TV: SeeSaw To Offer LocaModa Apps To Digital Signage Partners

April 15, 2008 - LocaModa, who last week signed a deal with TouchTunes to bring social networking to digital signage in juke boxes across bars and clubs, has today announced a link up with advertising sales aggregator SeeSaw Networks.

AKA TV: BroadSign and SeeSaw Networks Announce Strategic Collaboration

Feb. 26, 2008 -
BroadSign, the US based digital signage software provider has announced a collaboration with SeeSaw Networks - the on-line media sales aggregator for the digital out-of-home marketplace.
This new link will allow media planners and buyers to view in real-time, advertising inventory on BroadSign powered networks. They will be able to purchase space and to execute their campaigns directly from SeeSaw’s online media planning service (SeeSawAds.com) - and also to directly check all proof-of-play reporting.

Mediaweek: SeeSaw Gets ‘Real’ with Web Tool

Feb. 25, 2008 - SeeSaw Networks, which aggregates inventory across 36 out-of-home digital networks, is adding real-time reporting of inventory to its online-based optimization tool, SeeSawAds.com, for planning and buying the fledgling medium.

Digital Signage Today: BroadSign and SeeSaw Partner for Real-Time Reporting of Digital Signage

Feb. 25, 2008 - MINNEAPOLIS, Minn. and SAN FRANCISCO — BroadSign International Inc., a worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks, a media company offering a network of digital out-of-home media, have announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks. The joint development of technology services will provide delivery of campaign metrics and reporting for national advertisers while helping drive measurement standards for the digital out-of-home advertising marketplace.

sixteen:nine - Media Buy for Pumping Iron and Pumping Gas Getting Blended?

Feb. 22, 2008 - MediaPost is reporting that IdeaCast, a large fitness-centric network, and Gas Station TV, which has screens guess where, have teamed up to do … something.

sixteen:nine - U Choose Network Unveils Ad Portal for Venue Operators

Feb. 19, 2008 - There’s word this morning of a new third-party ad network going after the same sort of space as guys like Danoo and Ripple, but taking a decidedly different approach.
The U Choose Network is built around a Web portal that allows advertisers to post spots they’d like to get placed, and allows venue operators to choose the ads they are willing to run, and gain revenue from them.

Digital Signage Insights: Major Media and SeeSaw Announcements Coincide

Feb. 15, 2008 - made note of SeeSaw’s addition of 8 new network affiliates earlier in the week, identifying PumpTop TV as the lead digital signage partner highlighted in the press release. PumpTop TV, a direct competitor of Gas Station TV, offers a network of 3,000 screens at major gas stations in Los Angeles, San Diego, San Francisco and Sacramento, Calif. rolling out to Phoenix next month and Dallas, Houston, New York, Chicago, Philadelphia and Boston later this year.

Digital Signage Today: SeeSaw Networks Adds 8 New Affiliates

Feb. 13, 2008 - SAN FRANCISCO- SeeSaw Networks has added eight affiliates to its digital-signage network, which now comprises 36 networks in the United States.

According to a news release, PumpTop TV Network is one of SeeSaw’s new affiliates. PumpTop TV engages consumers while they pump gas by broadcasting advertisements mixed with news and entertainment, including local sports scores, news headlines, weather and real-time traffic maps.

sixteen:nine - SeeSaw Adds 8 More Networks to the Roster

Feb. 13, 2008 - Advertising network sales aggregator SeeSaw Networks has announced it has signed up eight more networks, bringing the total under contract to 36 and prompting the SF Bay guys to start lumping their network reach in with big-time broadcast TV.

MediaPost: SeeSaw Adds PumpTopTV to Out-of-Home Video Ad Network

Feb. 12, 2008 - IRVINE, CA — (MARKET WIRE) — 02/12/08 — PumpTop TV, a leading digital out-of-home media network located at gas pumps, announced a broad reaching advertising sales partnership with SeeSaw Networks. The agreement, which makes PumpTop TV an affiliate member of SeeSaw’s network, enables media agencies and advertisers to include the PumpTop TV gas station network in national digital signage advertising campaigns planned on SeeSawAds.com.

Mediaweek: SeeSaw Networks Adds Eight New Affiliates

Feb. 12, 2008 - SeeSaw Networks announced Tuesday it added eight new affiliates to its growing digital out-of-home media network.

Among the new affiliates are PumpTop TV Network (gas stations), the Casino Channel Network, Acrosscut Media (hotels), HotSpot Network (information kiosks), LevelVision (college bookstores), Private Dental Network (dental offices), TMI C-Store Network (convenience stores,) and Astralis (office buildings and hotels).

Digital Signage Insights: SeeSaw Adds 8 New Networks

Feb. 12, 2007 - The SeeSaw portfolio is GROWING…Only a few weeks after announcing the addition of Ripple TV to its portfolio of digital signage network affiliates, SeeSaw is at it again. The Company has added 8 new networks to its fold.

AKA TV: SeeSaw Networks Adds More Affiliates to its Network

Feb. 12, 2008 - SeeSaw Networks, the US based media planning company has added eight new companies to its digital signage network. The company now has a total of 36 networks, offering advertisers more impressions than a spot on the top five primetime shows , including American Idol, Dancing with the Stars and NBC Sunday Night Football.

Silicon Alley Insider: SeeSaw Ads PumpTop TV, Others to Network

Feb. 12, 2008 - Outdoor ad aggregator SeeSaw Networks added eight new affiliates to its network, including PumpTop TV, Casino Channel Network, HotSpot Network (information kiosks) and Acrosscut Media (hotels), among others. The company says that its outdoor network–from doctors offices to health clubs–can now deliver 35 million weekly impressions, more than a spot on “American Idol.”

Media Life Magazine: Your Message on a Network of Screens

Feb. 4, 2008 - Targeting consumers as they move through their day, from the first cup of takeout coffee to the last stop at an ATM or night spot, would seem the ideal for an out-of-home campaign. That day may be approaching via networks of digital screens.
To find out how to get your client’s message on screens across a variety of locations, read on.

Digital Signage Weekly: Ripple and SeeSaw Networks

Jan. 23, 2008 - Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks, a media company offering the most extensive digital out-of-home media network advertising portfolio, today jointly announced a broad-reaching advertising sales partnership. The agreement adds more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out of home advertising inventory, totaling millions of weekly impressions.

Mediaweek: New Out-of-Home Nets Target Consumers at Work

Jan. 21, 2008 - When NBC unveiled its NBC Everywhere stable of digital video networks last week, it galvanized a growing segment of the out-of-home media business that has sought to win over the hearts and minds of advertisers. Some 200 advertising and media execs were on hand at NBC’s home base in New York’s Rockefeller Center as the network announced the launch of nine digital networks targeting niche audiences where they work, play and shop, including colleges, gyms, sports arenas, taxis, supermarkets and gas stations.

Digital Signage Insights: Expanding Digital Signage Platforms

Jan. 20, 2008 - On the heels of NBC’s digital out-of-home upfront, CBS outernet announced that they had signed Ripple TV as a strategic partner. At the same time that the Ripple and CBS announcement hit the press, it came out that Ripple TV is joining digital signage aggregator SeeSaw networks.

AKA TV: SeeSaw Reaches 20,000 Venues After Deal with Ripple

Jan. 18, 2008 - SeeSaw - the digital out-of-home advertising sales aggregator - has announced a tie up with interactive digital media network provider RIPPLE. The addition of Ripple’s 2000 screens gives SeeSaw access to over 20,000 venues and over 30 million weekly gross impressions “ more than most primetime TV spots.

StartUp Beat: Ripple Expands Reach with SeeSaw Networks and CBS

Jan. 18, 2008 - El Segundo-based Ripple, which delivers hyper-local content on flat screen panels in public locations, has announced two big partnerships that expand its network of public interactive screens and its advertising reach. The first is a deal with CBS Outernet, a division of CBS that runs in-store media networks and advertising in grocery stores nationwide. The company has also partnered with SeeSaw Networks, a San Francisco-based media company that offers a digital out-of-home media network advertising portfolio.

Digital Signage Weekly: SeeSaw and Buzztime Interactive

Jan. 2, 2008 - SeeSaw Networks, providers of digital out-of-home media networks, has extended its reach to millennials, sports fans, college students and families with the addition of Buzztime (Amex: NTN), an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements.

Digital Signage Today- BREAKING: CBS, Ripple and SeeSaw Partner for Digital Out-of-Home Ad Network

Dec. 17, 2007 - NEW YORK and EL SEGUNDO, Calif. — CBS Outernet, a provider of in-store media networks and advertising in grocery stores nationwide, and Ripple, an interactive network of screens located in community gathering places, announced an agreement for a large out-of-home advertising network. Ripple and SeeSaw Networks also jointly announced a broad-reaching advertising sales partnership which will add more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully’s to SeeSaw’s out-of-home advertising inventory.

Digital Out of Home Blog: Will SeeSaw get to the UK with Buzztime?

Dec. 13, 2007 - I can answer my own question cos’ Buzztime although present in the UK have only about 40 venues (small non-tenanted pubs I believe) and don’t to date do any reasonable size advertising. In fact Buzztime in the UK are typical of a good US Player doing it all wrong, with the wrong people, wrong business model, wrong location when it comes to ‘landing’ in Europe.
SeeSaw networks have just announced in the US that Buzztime have just joined them as one of their affiliates.
It’s about time that SeeSaw came to Europe either way!

Digital Signage Weekly: SeeSaw OOH Study

Dec. 12, 2008 - The SeeSaw Networks– OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 is complete. SeeSaw has provided a summary of the research for download in the new research section of their website.

Digital Signage Today: SeeSaw Networks uses gaming network to expand to 18,000 locations

Dec. 12, 2007 - SAN FRANCISCO — SeeSaw Networks has added Buzztime, an interactive entertainment company, to its aggregated digital signage network as part of efforts to strengthen its reach to millennials, sports fans, college students and families.

Digital Signage News: AdAge looks at metrics for the out-of-home video industry

Nov. 26, 2007 - AAd Age has put together a nice article on the attempt to come up with metrics for the out-of-home video industry. One sentence in particular sums the whole situation up nicely as far as I’m concerned: “Double-digit growth means it’s time for organized metrics — no easy feat for a market that includes everything from elevators to urinals.” In short, everything always comes back to the fact that potential is there, but the concrete definitions are not.

MediaPost Online Media Daily Commentary: Ten Marketing Ideas Whose Time is Now

Nov. 15, 2007 - Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success one satisfied customer at a time. The following key trends may be worth considering.

Adweek - Sign Language: Digital Promos Catch On

Nov. 9, 2007 - LOS ANGELES Digital signage has begun to catch on with consumers, who find the messages more compelling—and generally less annoying—than many other forms of paid media, according to a study conducted on behalf of SeeSaw Networks.

The OTX-conducted report (”Engaging People with Digital Out-of-Home Media”) gauged awareness and attitudes regarding out-of-home advertising though a survey of 1,780 adults in July, per Alice Gold, OTX’s vp, marketing insight.

sixteen:nine - SeeSaw Joins OVAB

Nov. 8, 2007 - Interesting to get an e-mail yesterday from a publicist letting me know SeeSaw Networks has joined the Out-of-Home Video Advertising Bureau, aka OVAB.
With the exception of software vendor BroadSign, OVAB in its short history has only had members who are network operators, who do their own ad sales and compete with one another for ad spend. SeeSaw comes in as an affiliate member and, depending on how you look at it, either competes with all of them as an ad sales aggregator representing scores of networks, or potentially works with and for all of these guys.

Digital Signage Today: SeeSaw Networks Joins OVAB

Nov. 7, 2007 - SeeSaw Networks announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry.

Wirespring Blog: Research Shows Digital Signage is More Memorable, Less Annoying than Other Media

Oct. 30, 2007 - The latest news making the rounds is from research firm OTX, which released some findings from their study of digital signage as an advertising medium. The report, sponsored by network aggregation firm SeeSaw Networks, suggests that ads on digital signs are not only more eye-catching and unique, but also more interesting, more entertaining and less annoying than ads shown on virtually any other medium.

Media Buyer Planner - Study: Digital Signage More Attention-Catching, Less Hated Than Other Media

Oct. 26, 2007 - Most adults say advertising on digital signage catches their attention - and they consider such advertising unique and entertaining, and less annoying than both traditional and online media, according to a study by OTX (Online Testing eXchange) conducted for SeeSaw Networks, reports sister site MarketingCharts.

EquiMedia: Digital Signage “Eye-Catching”

Oct. 26, 2007 - Research carried out by OTX for SeeSaw Networks found that 63 per cent of adults say digital signage ´catches their attention´ and 62 per cent have seen it in the last year.

Individuals spot digital signage in an average of six different places over the course of a week, something that the researchers say has wide implications for online advertisers.

eMarketer: Electronic Signs Get Attention

Oct. 26, 2007 - AMore than six in 10 US adults think that advertising on digital signage catches their attention, according to the SeeSaw Networks-commissioned “Digital Out-of-Home Media Awareness & Attitude Study” conducted by OTX Research.

sixteen:nine - SeeSaw Research: This Stuff Works

Oct. 24, 2007 - Networked ad sales aggregator SeeSaw Networks has released encouraging results of a study it commissioned this summer, looking at the effectiveness of digital signage.
There will be people out there who will suggest commissioned research gets the results a paying client needs to see, however the numbers are pretty strong to dismiss.
Digital Signage Today reports that 63 per cent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.

Digital Signage News: OTX Study Says Digital Signage Really Works!

Oct. 24, 2007 - A very positive study on the effectiveness of digital signage was released by research firm OTX today. According to this article, they collected data that shows that, “63 percent of adults find that advertising on digital signage ‘catches their attention.’ Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.”

Digital Signage Today- Report: Digital Signage More Effective than Traditional

Oct. 24, 2007 - SAN FRANCISCO — Research conducted by OTX, a global consumer research and consulting firm, shows that 63 percent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.

Media Life Magazine: Your Client on TV in Vet Waiting Rooms

Oct. 1, 2007 - One more location that’s becoming popular for reaching consumers who are decision-makers for family purchases is the veterinary waiting room, typically filled with women and mothers with children in tow.
To find out how to get your client’s message in front of this captive audience, read on.

The Marketing Xfactor: The Future on Display

Sep. 27, 2007 - Walking through Roosevelt Field Mall in Long Island in 2004, you might have wondered if you’d stepped into a Matrix movie. Plasma screens hung from the ceiling near every entrance, in the food court, and just about everywhere you turned. They displayed special offers, information about events, store directories, and advertising. The single-location pilot program led to more than 2,000 screens in 50 malls across the country today.

AdvertisingAge: Dentists’ Offices Get Own TV Network

September 21, 2007 - Have you ever wanted to see a dentist with a black belt or learn about the origins of the term wisdom tooth? Next time you’re waiting for your dentist, you just might see one of those segments on the Private Dental Network, a digital network being launched in dentists’ offices throughout the country.

Digital Signage Today: SeeSaw Launches Profile for ‘Mobile Millenials’

Sep. 20, 2007 - SAN FRANCISCO — SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to “mobile millennials” by reaching them in places they work, play and socialize including health clubs, college campuses, sports bars, retail stores, video rental stores, supermarkets and ATM machines. SeeSaw announced four new partnerships with digital signage companies — Netpulse, Agency225, CSpot Networks and BRANDitTV — that have screens in locations frequented by mobile millennials, also known as Generation Y.

Adweek: SeeSaw Networks Signs 4 Partners

Sept. 19, 2007 - Out-of-home ad specialist SeeSaw Networks has partnered with four companies as part of its effort to target “mobile millennials,” the firm’s tag for highly on-the-go young-adult consumers born after 1978.

BizReports: How to Target Users at Home, Work and Play

Sep. 6, 2007 - Called Life Pattern Marketing, the series focuses on how to better engage the increasingly moblie user base through mobile devices, laptop computers or even traditional advertising methods. By placing messages at certain times or in certain formats and then increasing or decreasing the frequency according to the campaign timeframe, the creators say advertisers will gain brand recognition and hopeful increase sales.

Media Buyer Planner- SeeSaw Expands Network, Reaches College Students in 50 States

Aug. 27, 2007 - SeeSaw Networks of San Francisco has expanded its place-based network of screens on the campuses of colleges and universities with the addition of University Network and Zilo Networks. SeeSaw’s screens can now be found in and around 469 colleges and universities in all 50 states, writes Media Life.

Media Life Magazine: Your Client’s Message Goes to College

Aug. 27, 2007 - Delivering ads to college students via digital screens has been around for a while. Now there’s an expanded network with screens on campus and off campus that offers advertisers an opportunity to reinforce those messages wherever students go throughout their day.
To find out how to get your client’s message in front of college students where they study, work and play, read on.

The Future of Digital Signage Blog: Movement

Aug. 6, 2007 - Time flies when you are trying to change the world! We have made tremendous strides in the last 2 months towards getting our new initiative off the ground. Rob Gorrie is my new hero. He is a next-level business owner who has taught me so much about this new industry. He founded a company called AdCentricity that provides a hugely important service in the marketplace.

AdAge: Out-of-Home Video Ad Bureau Creates Advisory Board

July 31, 2007 - NEW YORK (AdAge.com) — The out-of-home space just got more organized. The Out-of-Home Video Advertising Bureau (OVAB) announced the formation of its first advertising-agency advisory board, comprising top executives from across the industry.

Self Service World: R U Listening?

July 27, 2007 - For several years, pundits and analysts have breathlessly heralded the coming age of the cellular phone as all-in-one personal information center and payment device, a replacement for the wallet — one that not only makes phone calls but keeps track of appointments and contact lists and takes the place of debit and credit cards.

MarketingVOX: SeeSaw Brings Out-of-Home Ad Planning Online

Jul. 16, 2007 - SeeSaw Networks has unveiled a new online tool that simplifies the out-of-home ad planning process, reports AdWeek.
The new product allows ad planners to compile demographic and other data on out-of-home locations, as well as costs and location details. All this can be put into a more well-rounded proposal that can then be presented to clients.

Digital Signage Today: SeeSaw Debuts Proposal Tool for Digital Signage Ad Campaigns

Jul. 16, 2007 - SAN FRANCISCO — SeeSaw Networks has unveiled a new tool to generate proposals for digital signage ad campaigns across multiple out-of-home digital media networks. Customizable proposals give detailed insight into traffic, awareness, demographics, pricing, programming and screen locations, for all the networks aggregated in a campaign. For the first time, agencies can easily assess multiple networks, optimize campaigns and provide full transparency to clients as they plan their campaigns.

Adweek: SeeSaw Unveils Online Media Tool

July 11, 2007 Fulfilling an earlier commitment to make the buying of out-of-home advertising more efficient, SeeSaw Networks this week rolled out what the company said is the first online proposal generator, according to Peter Bowen, CEO.

Carnegie Mellon Today: Sales Force

July 2007 - With digital video recorders making it easy to skip through television commercials, satellite radio offering commercial-free stations, and newspapers struggling for readers, retailers are looking for new ways to get their advertising in front of consumers. Monte Zweben, whose background is in artificial intelligence, has a captive-audience alternative.

Digital Signage Today: SeeSaw Adds PetroTV, emebaVet Networks

June 28, 2007 - SAN FRANCISCO — SeeSaw Networks announced the addition of PetroTV and emebaVet to its network of out-of-home digital media venues. Both signage networks target audiences as they wait at the gas pump with PetroTV or in a veterinary office with emebaVet.

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