Newsletters
We are excited to expand the conversation about the tremendous growth of digital out-of-home media. SeeSaw’s engagement with a broad range of advertisers, media agencies, affiliate networks, partners, thought leaders and research providers puts us in a unique position to be at the center of the digital out-of-home media marketplace. We look forward to sharing our insights with you.
Stay informed about the innovations and trends in digital out-of-home media.
Current Issue
Spring 2008
Articles Include: “New Balance Reaches the Right People with the Right Message While Entertaining Using Digital Out-of-Home Media” and “Trade Area Targeting Delivers New Rite Aid Customers” brought to you by SeeSaw Research, as well as research nuggets from the Digital Out-of-Home Media Awareness & Attitude Study.
Past Issues
Winter 2008
Articles Include: “Embracing the 21st Century Media Mix″ by Jeff Dickey, Founder, Business Development, SeeSaw Networks; “How SeeSaw Networks Selects Affiliates” by Rocky Gunderson, VP of Marketing & Network Development at SeeSaw and our continued effort to bring you great research nuggets and interesting facts about out-of-home digital media
2007 Year in Review
Articles Include: “Industry Insights from 2007″ by Peter Bowen, CEO, SeeSaw Networks; “2007 SeeSaw Insight Articles Revisited” a compilation of all the Insight articles from this year. Reader Survey, give us your feedback for a chance to win a gift card.
November 2007 - Reaching Holiday Shoppers with Digital Out-of-Home Media
Articles include: “Retail Relevance: The In-Store Digital Signage Opportunity by Laura Davis Taylor, Principal and Founder of Retail Media Consulting, “Effectively and Efficiently Reaching Holiday Shoppers” by Scott Hines, Vice President of Marketing and Customer Experience. SeeSaw Research brings you interesting research nuggets and facts about the holiday season.
October 2007 - The Stopping Power of Digital Out-of-Home Media
Articles include: “Research Confirms The Stopping Power of Digital Signage Advertising” by Scott Hines, Co-Founder & VP of Marketing and Customer Experience. SeeSaw Research brings you interesting research nuggets from the SeeSaw Networks - OTX Digital Out-of-Home Media Awareness & Attitude Study 2007.
September 2007 - The Ins and Outs of Life Pattern Marketing
Articles include: “Intercept Your Target Audience with Life Pattern Marketing” by Monte Zweben, Co-Founder & Chairman of SeeSaw Networks, “Reaching a Mobile Millennial with your Advertising Message” by Scott Hines, Co-Founder & VP of Marketing and Customer Experience. SeeSaw Research brings you interesting research nuggets and facts about Life Pattern Marketing.
July - August 2007 - Making Out-of-Home Advertising Interactive
Articles include: “Making Out-of-Home Digital Media Interactive” by Monte Zweben, Co-Founder & Chairman of SeeSaw Networks and interesting research nuggets and facts about SMS text messaging.
June 2007 - Reaching the Right People
Articles include “Reaching College Students with your Advertising Message” by Scott Hines - VP of Marketing at SeeSaw Networks and “Border Billboards – Marketing to a Captive Audience” by Rocky Gunderson - VP of Marketing and Network Development at SeeSaw Networks and our continued effort to bring you great research nuggets and interesting facts about out-of-home digital media.
May 2007 - The Importance of Content to Out-of-Home Digital Media
Articles include “Content is King: Creating High Performance Advertising” by Lyle Bunn, Strategy Architect at Alchemy and “Content-driven Advertising: A Case Study” by Rocky Gunderson, VP of Marketing and Network Development at SeeSaw Networks and some research nuggets and interesting facts about out-of-home digital media.
April 2007 - Driving Efficiency and Effectiveness with Out-of-Home Digital Media
Articles include “Improving the Effectiveness of Your Out-of-Home Digital Media Buy” by Scott Hines, Vice President Marketing and Customer Experience and “Out-of-Home Digital Media Is Now Interactive” by Monte Zweben and some research nuggets and interesting facts about out-of-home digital media.
March 2007 - Building Brand Ubiquity In Today’s Changing Media Environment
Articles include “Ubiquity: Your Brand Can Be Everywhere People Are” by Monte Zweben and “The Outernet Expands Advertisers’ Media Choices” by Jeff Dickey and some research nuggets and interesting facts about out-of-home digital media.
February 2007 - Inaugural Issue
Our inaugural issue features: Out-of-Home Digital Media Has Emerged by Peter Bowen and Generational Shift in Media Consumption by Jeff Dickey and Jack Sullivan.
