Driving Efficiency and Effectiveness with Out-of-Home Digital Media

Your client has come to you with a request. She wants a more effective way to reach people for the upcoming video game launch. Her target is a national audience of notoriously hard to reach 18-34 males. She knows television is not effective with this group and wants to try something different to promote her brand, perhaps a medium that will reach her target audience where they are. She wants a response in 24 hours. How are you going to pull this one off?

Out-of-home advertising is undergoing a tremendous shift that will change the planning, buying and measuring of the media. The explosive growth of digital out-of-home advertising and the trends that created the Internet advertising juggernaut are converging, leading to emerging interactive capabilities in out-of-home media. Media agencies who build their business around out-of-home digital media will need to either build deep interactive capabilities in-house or develop strategic partnerships with interactive agencies.

Curious about the answers to questions like: How effective will television advertising be in 2010? What is the percent increase in ad spending in the print editions of newspapers in 2007? How many new out-of-home digital networks are created every month? Find the answers to questions like these and others with these fast facts.