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| The newsletter that highlights innovation and trends in digital out-of-home media. |
2007 Year in Reviewby Peter Bowen, CEO
As 2007 draws to a close, we at SeeSaw Networks wish to thank all of you who have contributed to SeeSaw’s tremendous growth since our company’s launch at the AAAA Media Conference in March. As of today, the SeeSaw network is comprised of 22 affiliate networks, and we expect to sign up another three affiliate networks by the end 2007! Our extensive network spans the wide spectrum of digital out-of-home advertising venues available in the country today - from affiliate partners with 20 kiosks, to those with over 7,000 screens. Our network now includes over 18,000 venues, yielding over 320 million in traffic per month, and delivering over 30 million weekly gross impressions. As we continue to grow our network of affiliates, our product development team is adding new features to SeeSawAds.com that make it easier and more effective for users both inside and outside SeeSaw to plan, buy and measure digital out-of-home campaigns. Stay tuned to our website for upcoming news and events at www.seesawnetworks.com. 2007 has been a very exciting year for the digital out-of-home media industry overall as well, and we wanted to share, in our year-end edition of SeeSaw Insights, some of the key insights from the past year and challenges the industry will face in 2008 and beyond. As always, we appreciate all of the support and comments from our readers who now number in excess of 4,000. In order to best meet your needs and to continue to improve the newsletter, this issue also includes a ‘reader poll.’ Thank you in advance for your ideas and suggestions. We wish all of you the happiest of holidays and best wishes for the New Year! Industry Insights from 2007by
Peter Bowen, CEO
 During 2007, digital out-of-home media took some momentous steps forward in establishing itself as an integral player of the ever changing media landscape – and becoming a ‘must have’ part of an advertisers media mix. This article takes a deep look at the digital out-of-home industry as a whole in 2007 and how it will continue to develop in 2008 and the years to come. Read article2007 SeeSaw Insights Articles Revisited Missed an article? Want to review something you saw in a previous issue? Good news, the team at SeeSaw Networks has compiled all the articles from our Insights Newsletter for this year. As you begin your 2008 plans, take a look back at some of the insights from 2007. Read articleSeeSaw Insights 2007 Survey As always we welcome your comments and feedback, but this time we’re asking for it! Please fill out the short survey below and be entered to win a $50 Bloomingdale’s gift certificate. Drawing will be held on December 21, 2007 at 12pm PST. Take Survey |
IN THIS EDITION
UPCOMING EVENTS
FEATURED RESEARCH
  SHARE INSIGHTS
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