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| The newsletter that highlights innovation and trends in place-based digital advertising. |
Place-Based Digital Advertising – It Works: Proof Points & Practical Lessonsby Peter Bowen, CEO
Similar to other editions of SeeSaw Insights, this edition provides proof points and practical lessons to help us think of ways to take full advantage of place-based digital advertising, especially in these trying economic times. The first article, “Telecom Leader Drives Key Business Objectives with Place-Based Digital Video” by Scott Hines, VP of Marketing and Customer Experience at SeeSaw Networks, shares insights from a recent campaign and how a market leader in the telecommunications industry used the principles of Life Pattern Marketing to drive awareness of and interest in a new service offering by connecting with Mobile Millennials in the places they go every day. The next article, “Building More Cost-Effective, Impactful Integrated Marketing Campaigns” which I wrote, leverages my 25+ years of marketing experience to demonstrate how digital video advertising can play an integral role in today’s successful marketing initiatives. Place-based digital video advertising’s ability to target timely messages to precisely defined life patterns can improve the overall cost-effectiveness of almost any marketing campaign. Our newsletter has grown to over 8,000 subscribers and continues to grow with each edition. Please feel free to As always, we encourage your feedback. Please send your ideas and comments to: insights@seesawnetworks.com Telecom Leader Drives Key Business Objectives with Place-Based Digital Videoby
Scott Hines, VP of Marketing and Customer Experience
 Many national brands face a huge challenge when it comes to reaching today’s on-the-go consumers. And, this is further complicated when a company’s products or services are available only in specific areas. One national telecommunications company faced this dilemma when it wanted to roll out a new service targeted at Mobile Millennials that would be available only in specific zip codes across 20 DMAs. This market leader met this challenge with a brilliant place-based digital video advertising campaign. Read articleBuilding More Cost-Effective, Impactful Integrated Marketing Campaignsby
Peter Bowen, CEO
 Given the current economic situation, it’s more important than ever to cost-effectively deliver the right message to the right audience at the right time. Including place-based digital advertising in an integrated marketing campaign delivers a highly targeted value message to your consumer and builds overall cost-effectiveness into your campaign, all while providing precision targeting unthinkable just a few years ago. Read articleInteresting Facts About Hispanic Consumersby
SeeSaw Research
 Hispanics are the largest minority group in the US with purchasing power expected to exceed $1 Trillion by 2010. Curious about their reaction to place-based digital media? How many find it unique, entertaining and informative? Find the answers to questions like these and others with these fast facts from the 2007 SeeSaw Networks – OTX Digital Out-of-Home Media Awareness and Attitude Study and other resources. Read article |
IN THIS EDITION
RECENT NEWS
 RESEARCH
FAST FACT
72%
The percentage of Hispanic Families that have seen digital signage in the past 12 months.
Source: SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 SHARE INSIGHTS
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