Place-based Digital Advertising: Ideas and Execution

People see digital video screens everywhere they go today: at gas stations, coffee shops, gyms, taxis, grocery stores and sports stadiums. If you’re on the go, you’ll almost certainly run into multiple digital video screens during your weekly routine, whether they are large LCDs or smaller interactive screens. But how effective are they? And what’s the best way to incorporate them into your advertising campaigns?

A major strength of place-based digital networks has always been their highly localized footprint. However, this strength is also a challenge when it comes to creating high-impact national advertising campaigns. With new networks springing up across the country in dozens of different categories, what has been missing is a way to tie these different networks together and create a single national media platform. At SeeSaw Networks, we aggregate these disparate place-based digital networks to create a single, viable, national advertising platform.

In the 2008-09 school year, 49.8 million students were enrolled in public elementary and secondary schools. Curious about how much they are spending to prepare for another school year? Interested in how Alpha Moms and College Students react to place-based digital media? Find the answers to questions like these and others with these fast facts from the US Census and the National Center for Education Statistics.