Welcome to SeeSaw Insights

People notice out-of-home digital media…they engage with it…and it drives them to take action. Clearly, it is early days but OOHDM is on its way to being a significant advertising media and it will become a part of most advertisers’ media mix much like the Internet is today.

There are changes in the air, literally, that will have a profound effect on the way that advertisers and marketers will communicate with their existing and prospective customers. The emerging Gen X and Gen Y spend a large majority of their time in substantially less controlled and less homogenized environments including physical areas such as bars, restaurants, health clubs, ball parks etc; online; gaming; listening to satellite (non-commercial) radio; and listening to iPods and other digital music devices. It’s a world of social networking, downloads, digital communities and heightened mobility. It is not a world where the traditional media trinity lives or where advertisers have been for the past 30 years.