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| The newsletter that highlights innovation and trends in out-of-home digital media. |
Reaching the Right Peopleby Peter Bowen, CEO
This month’s newsletter focuses on the importance of reaching the right people through the precise targeting capability of out-of-home digital media. The first article entitled “Reaching College Students with Your Advertising Message” by Scott Hines, VP Marketing at SeeSaw Networks, provides key insights on how to utilize out-of-home digital media to effectively reach this elusive group who are heavy consumers of a vast array of products and services as well as influencers of what others buy. Being early adopters of technology, college students find digital signage content and advertising engaging and a credible source of information, making it an ideal media for advertisers. The second article profiles one of our Affiliate Network Partners. “Border Billboards – Marketing to a Captive Audience” by Rocky Gunderson, VP of Marketing and Network Development at SeeSaw Networks illustrates how easy and effective it is to target a specific audience – in this case Hispanics – utilizing out-of-home digital media. Moreover, with SeeSawAds.com, agencies and advertisers can very easily plan a multi-network customized campaign to precisely reach the right people whether they are Hispanic, college students or any other group throughout their daily life pattern. As always, we encourage your feedback. Send your ideas and comments to: insights@seesawnetworks.com. Reaching College Students with your Advertising Messageby Scott Hines, VP Marketing at SeeSaw Networks  Jenna and Matt are your typical college students. They are 21, hip and always on the go. With their part-time jobs, they have about $300 in monthly discretionary spending. Students such as Jenna and Matt present an attractive audience to advertisers… Read articleBorder Billboards – Marketing to a Captive Audienceby Rocky Gunderson, VP of Marketing and Network Development  About 64 million people cross the San Diego -Tijuana, Mexico border annually. Residents of the Tijuana metro, one of the most affluent markets in Mexico, make up a large majority of the people crossing this border and while visiting the U.S., they spend over $5 billion dollars in San Diego County. Crossing the border many times per year and rarely for overnight trips, over 63% of Tijuana residents visit San Diego to shop… Read articleInteresting Out-of-Home Digital Advertising Factsby SeeSaw Research  Curious about the answers to questions like: What amount do tourists from Tijuana spend when visiting San Diego every day? What percentage of items purchased are from brand names? How did the Alternative ad spend look for 2006 compared to 2005? Find the answers to questions like these and others with these fast facts. Read article |
IN THIS EDITION
UPCOMING EVENTS
 FAST FACT
100%
% increase in time spent outside their home and workplace by US residents as compared to 25 years ago.
Source: PQ Media SHARE INSIGHTS
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