Building Brand Ubiquity In Today’s Changing Media Environment

The power of ubiquity is profound. Recall the yellow Lance Armstrong “LiveStrong” bracelets? Beginning in Fall 1997, one could spot these yellow rubber wristbands on celebrities and Tour de France fanatics. Soon they were everywhere – of course you had to ask that fateful question , “What is that?” Then you got one. Over 50 million people bought a yellow bracelet. You saw them wherever you went. While the campaign had amazing public relations impact, it was the ubiquity of the bracelets that made it truly effective. And when you see things repeated contextually in the midst of your every day experiences, it has tremendous impact.

You’ve heard and read all about the increasing role that the Internet is playing in advertisers’ media mix. But, have you heard about the Outernet?

The Outernet isn’t some sci-fi fantasy. The Outernet is the revolutionary convergence of the Internet, mobile technologies and networked digital signage in the out-of-home space.

Curious about the answers to questions like: What is the current advertising spend on out-of-home digital media? What are the major brands spending on out-of-home advertising? Who recently launched a brand using out-of-home digital media? What is the adoption curve for out-of-home digital media by media buyers? Find the answers with these fast facts.