Reaching Holiday Shoppers with Digital Out-of-Home Media

As the holiday season shifts into high gear, this issue of SeeSaw Insights focuses on the opportunity to connect with people during this busy time of year. Clearly, one of the biggest challenges facing advertisers is simply reaching people as they spend more time out-of-home during this especially busy season.

Given holiday shopping patterns, retail venues present an excellent opportunity to connect with people, and we are excited to feature Retail Relevance: The In-Store Digital Signage Opportunity by Laura Davis Taylor, of Retail Media Consulting. Laura’s article is a look into how digital signage is helping retailers and advertisers build better in-store experiences and ultimately positive business results.

The holiday buzz is upon us! Be sure to take a look at our article titled Effectively and Efficiently Reaching Holiday Shoppers by Scott Hines, Vice President of Marketing and Customer Experience at SeeSaw Networks. For many of us, the upcoming months are the busiest time of year as we are on the go even more purchasing gifts for the people in our lives and spending time socializing with family and friends. It is also one of the best times to reach people with digital out-of-home media, as they are out and about and more likely to take action in response to an advertiser’s message.

Last month’s SeeSaw Insights featured research conducted by OTX on digital out-of-home media awareness and attitudes, a detailed summary of this research is available on the SeeSaw Website, so download the report summary. Interested in reading the full report? Contact a SeeSaw representative today about scheduling a presentation and delivery of the full report. As always, we encourage your feedback. Please send your ideas and comments to: insights@seesawnetworks.com

Retail Relevance: The In-Store Digital Signage Opportunity

Effectively and Efficiently Reaching Holiday Shoppers

Interesting Holiday Shopper Facts