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| The newsletter that highlights innovation and trends in out-of-home digital media. |
Reaching Holiday Shoppers with Digital Out-of-Home Mediaby Peter Bowen, CEO ?>/wp-content/themes/default/images/avatars/blogHeadshotPeter.jpg” alt=”Peter Bowen, CEO” border=”0″ align=”right” />
<p style=) As the holiday season shifts into high gear, this issue of SeeSaw Insights focuses on the opportunity to connect with people during this busy time of year. Clearly, one of the biggest challenges facing advertisers is simply reaching people as they spend more time out-of-home during this especially busy season.
Given holiday shopping patterns, retail venues present an excellent opportunity to connect with people, and we are excited to feature The holiday buzz is upon us! Be sure to take a look at our article titled Last month’s SeeSaw Insights featured research conducted by OTX on digital out-of-home media awareness and attitudes, a detailed summary of this research is available on the SeeSaw Website, so /research/get-it-now/?myID=425&sku=SSN-OTX-0001b”>Contact a SeeSaw representative today about scheduling a presentation and delivery of the full report. As always, we encourage your feedback. Please send your ideas and comments to: insights@seesawnetworks.com Retail Relevance: The In-Store Digital Signage Opportunityby Laura Davis Taylor, Founder and Principal of Retail Media Consulting  The media landscape is continually changing and emerging, out-of-home platforms are seeing powerful consumer awareness and favorability. In this article, Laura reveals how the recent release of the OTX Digital Out-of-Home Media Awareness and Attitude Study offers substantial evidence that the digital signage industry is settling in as a competitive player in the out-of-home media category. Read articleEffectively and Efficiently Reaching Holiday Shoppersby Scott Hines, Co-founder & VP of Marketing and Customer Experience  Shopping, lines at the mall, holiday travel, family time, kids home from college, skiing. All of these activities represent how people spend time during the winter season in the United States. Get insight into how advertising affects holiday shoppers and learn how you can create effective and efficient messages while reaching the right audience at the right time with SeeSaw Networks and Life Pattern Marketing. Read articleInteresting Holiday Shopper Factsby SeeSaw Research  Get answers to burning questions like: How much will young adults spend this holiday season? Wondering what the nation’s retail sales are? What’s the projected spending growth for holiday sales from last year? Find the answers to questions like these and others with these fast facts from various sources, including the 2007 SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study. Read article |
IN THIS EDITION
UPCOMING EVENTS
FEATURED RESEARCH
 FAST FACT
$31.4b
Retail sales in billions of dollars by the nation's department stores in December 2006.
Source: US Census Bureau SHARE INSIGHTS
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