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| The newsletter that highlights innovation and trends in out-of-home digital media. |
The Stopping Power of Digital Out-of-Home Mediaby Peter Bowen, CEO
In today’s media landscape, advertisers are challenged to efficiently and effectively reach people with their brand message. This month’s newsletter focuses on new research that shows digital out-of-home media’s unique ability to intercept and engage people who are increasingly on the go. The feature article is “Research Confirms the Stopping Power of Digital Out-of-Home Advertising” by Scott Hines, VP of Marketing and Customer Experience at SeeSaw Networks. The article discusses some of the key findings from the OTX Digital Out-of-Home Media Awareness & Attitude Study. This is the first study to compare consumers’ awareness of and attitudes toward digital signage advertising with their impressions of advertising on other media, and provides confirmation on why digital out-of-home media is a critical part of an advertiser’s media mix. A detailed summary of this research is available on the SeeSaw Website, so download the report summary. If you are interested in receiving the full report, contact a SeeSaw representative about scheduling a presentation and delivery of the full report. As always, we encourage your feedback. Please send your ideas and comments to: insights@seesawnetworks.com Research Confirms The Stopping Power of Digital Out-of-Home Advertisingby Scott Hines, Co-founder & VP of Marketing and Customer Experience  You know that digital out-of-home media has become part of our national zeitgeist when it is spoofed on late-night TV. In a recent broadcast of The Tonight Show, Jay Leno talked about the ubiquity of this media in public spaces and then introduced a skit about digital signage at a gas station, with the screen featuring a simulated news broadcast called Pumpcast News. While parts of the skit are pretty humorous, it is no joke that digital out-of-home media is grabbing people’s attention across the country. In fact, research released by SeeSaw and OTX this week confirms the stopping power of digital signage advertising. Read articleInteresting Digital Out-of-Home Advertising Factsby SeeSaw Research  Get answers to questions like: What percentage of people are aware of digital signage advertising in the past 12 months? What is the percentage of people that report that digital signage advertising catches their attention? How many different types of locations do people see digital signage ads in during a week? Find the answers to questions like these and others with these fast facts from the 2007 SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study. Read article |
IN THIS EDITION
UPCOMING EVENTS
FEATURED RESEARCH
 FAST FACT
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The average number of different types of places where adults see digital signage during a week.
Source: SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 SHARE INSIGHTS
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