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| The newsletter that highlights innovation and trends in out-of-home digital media. |
The Ins and Outs of Life Pattern Marketingby Peter Bowen, CEO
This month’s newsletter focuses on a new way for advertisers to reach people called Life Pattern Marketing. This new approach to marketing provides advertisers with an effective way to analyze a target audience and to use that knowledge to intercept them where they work, play, and socialize. The first article, “Intercept Your Target Audience with Life Pattern Marketing” is by Monte Zweben, Co-Founder & Chairman of SeeSaw Networks. In this article, Monte introduces the Life Pattern Marketing methodology: a new technique that lets you intercept people in their work, play, and social routines. By understanding those routines, you can deliver the right media mix—including digital out-of-home media—to reach them where they are as they go about their lives. He gives an overview of Life Pattern Marketing, and explains why it is so much more effective with today’s consumer. The next article, “Intercept Mobile Millennials with Life Pattern Marketing” by Scott Hines, VP of Marketing and Customer Experience at SeeSaw Networks, discusses how the application of Life Pattern Marketing with digital out-of-home media intercepts mobile millennials, young people who are on the go. With the changing media landscape, digital out-of-home provides advertisers with a complementary media to intercept this audience in their daily routines. The opportunity to learn more about Life Pattern Marketing in an interactive, hands-on workshop is available today free of charge, so consider signing up for a workshop. As always, we encourage your feedback. Please send your ideas and comments to: insights@seesawnetworks.com Intercept Your Target Audience with Life Pattern Marketingby Monte Zweben, Co-founder & Chairman  Almost every day, we see another article about how difficult it has become for businesses to reach potential customers with traditional media. Today’s customers are highly mobile, and TV, newspapers, and other traditional vehicles are less effective than they once were, particularly with younger generations. But now, a new methodology called Life Pattern Marketing can help you reach your audience in a compelling and effective way. Read articleIntercept Mobile Millennials with Life Pattern Marketingby Scott Hines, Co-founder & VP of Marketing and Customer Experience  Meet Ian. Twenty-seven years old and single, he works as an account manager for a pharmaceutical company and earns about $55,000 a year. He is very style and fashion-conscious, he’s into the latest and greatest electronic gadgets, and he drives a BMW. He has an active social life and is always on the go. See how Life Pattern Marketing principles provide a way to intercept Ian in his work, play and social routines. Read articleInteresting Digital Out-of-Home Advertising Factsby SeeSaw Research  Curious about the answers to questions like: Is online search influenced by offline advertising? What is the number of mobile millennials in the U.S.? What is the average income for someone who is 25-34? What percentage of disposable income is spent by 25-34 year olds? Find the answers to questions like these and others with these fast facts. Read article |
IN THIS EDITION
UPCOMING EVENTS
 FAST FACT
68.9m
Number of individuals aged 18-34 in 2006, representing 23.1% of the total U.S. population-a sizeable and diverse group
Source: Mintel Group SHARE INSIGHTS
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