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| The newsletter that highlights innovation and trends in digital out-of-home media. |
Embracing the 21st Century Media Mixby Peter Bowen, CEO
This issue of our newsletter has two articles that should provide very interesting and I might say provocative reading for marketers and agency people alike. The first article written by Jeff Dickey, Co-Founder of Business Development at SeeSaw, is entitled “Embracing the 21st Century Media Mix”. For those of you who do not know Jeff, you will be introduced to his usual ‘irreverent’ communication style as he reviews the media revolution underway and calls to question whether the reader has joined the revolution. This article is very timely given the increasing dialog about the effectiveness and efficiency of traditional media versus non-traditional media in the media mix. I found it quite interesting that when reviewing Jeff’s article for publication, I also read an article in Ad Age where Donna Speciale, President, Investment and Activation at MediaVest was quoted “You know what? We can’t keep our money in TV.” To paraphrase Bob Dylan, “The times they are a changing.” Our second article gives an inside look at SeeSaw and provides you with insights into how we ensure the quality of our network as Rocky Gunderson, our VP Network Development and Marketing likes to say “one affiliate at a time”. Rocky’s article is entitled “How SeeSaw Networks Selects Affiliates” and it provides not only the specifics of our process, but also demonstrates how serious we take our responsibility of providing advertisers and their agencies with the best quality digital out-of-home media network. Our commitment to operational excellence starts with us thoroughly vetting each network through to the timely and accurate delivery of proof of play reports. As always, we encourage your feedback. Please send your ideas and comments to: insights@seesawnetworks.com Embracing the 21st Century Media Mixby
Jeff Dickey, Founder, Business Development
 Marketers are faced with several questions that will define their success or failure in 2008 and beyond. How will they continue to successfully market their brands, products, and services in a world where their historical media strategies are progressively less valid and consumers are increasingly more fragmented in their media consumption? And, how does the marketer integrate emerging media platforms – such as digital signage, mobile media and the Internet – into their strategies as technology allows messaging closer and closer to the point of purchase? Most importantly, what is the new 21st Century Media Mix? Read articleHow SeeSaw Networks Selects Affiliatesby
Rocky Gunderson, Vice President of Marketing and Network Development
 Since launching in March of 2007, SeeSaw Networks has become the most extensive network of digital-out-of-home media in the United States. We lead in number of venues, breadth of categories, and depth of geographic reach. Our leadership is also measured in terms of operational excellence, based on a solid methodology that ensures that our advertisers maximize their media investments. Learn more about which benchmarks SeeSaw Networks uses in the affiliate selection process. Read articleFast Facts for SeeSaw Insights Winter 2008by
SeeSaw Research
 Learn more about SeeSaw’s network and digital out-of-home media: What type of programming would people like to see on digital signs at gas stations? Wondering how many people pay attention to ads placed in medical offices? What’s the size of SeeSaw’s Network in terms of foot traffic? Find the answers to questions like these and others with these fast facts from various sources, including the 2007 SeeSaw Networks – OTX Digital Out-of-Home Media Awareness and Attitude Study. Read article |
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