Home > News and Events > Press Releases

Press Releases

SeeSaw Operationalizes OVAB Guidelines for Place-Based Video Advertising NEW YORK, OVAB Digital Media Summit, Oct. 30, 2008 – SeeSaw Networks announced today that it is the first company to operationalize the newly released Out-of-Home Video Advertising Bureau (OVAB) Measurement Guidelines (www.ovab.org) with a rigorous network qualification process.  Email |  Print

SeeSaw Reaches Health-Conscious People On the Go With Five New Networks SAN FRANCISCO, Oct. 29, 2008 - SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced new partnerships with five health and wellness networks. With these new networks, including Wellness Health Education Network, Medlink TV™, NobelVision Network, and Sports Retail Network and Sports Fitness Interactive, SeeSaw now has over 3,500 health and wellness locations delivering more than 16-million weekly gross impressions at medical offices, health clubs, dental offices, grocery and health food stores, juice bars and other related locations.  Email |  Print

SeeSaw Reaches Sports Fans With Four New Networks SAN FRANCISCO, Sept. 24, 2008 – SeeSaw Networks today announced partnerships with four additional networks that reach sports fans across the country. With the addition of OnSite Network, ONTrack, The Bar Network and a national sports event network, SeeSaw has extended its network of places where people go to deliver nearly 60 million impressions a month to sports fans at bars, restaurants, sports bars, casinos, horse racing tracks, health clubs, college campuses or at large sporting events.  Email |  Print

SeeSaw Releases New Life Pattern Marketing Research Findings SAN FRANCISCO, June 13, 2008 - SeeSaw Networks today released the complete Digital Out-of-Home Media Awareness and Attitude Study, which includes new findings for difficult-to-reach people. The research includes new information on 12 Life Patterns of various groups of people and the types of content they look for in different locations.  Email |  Print

SeeSaw Networks and LocaModa Partner to Connect Digital Out-of-Home Media to Social Networks ad:tech, SAN FRANCISCO – April 15, 2008 – The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.  Email |  Print

SeeSaw Releases New Life Pattern Planning and Proposal Generation Technology ORLANDO, Florida – March 5, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization, customized proposal generation and search enable media agencies to provide more efficient media plans across an extensive network of 22,000 digital signage locations and be more responsive to their advertising clients’ needs.  Email |  Print

BroadSign And SeeSaw Networks Announce Open API For Digital Out-Of-Home Media Execution And Measurement MINNEAPOLIS, MN and SAN FRANCISCO, CA – February 25, 2008 BroadSign International Inc., a leading worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks today announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks.  Email |  Print

SeeSaw Networks Offers Scale of Primetime TV with Addition of 8 New Affiliates SeeSaw Reaches Masses by Aggregating 36 Digital Signage Networks SAN FRANCISCO – Feb. 12, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it added eight new affiliates to its digital signage network. The company now has aggregated 36 networks, offering advertisers the broadest digital signage network [...]  Email |  Print

Ripple and SeeSaw Networks Team Up on Digital Advertising Sales EL SEGUNDO and SAN FRANCISCO – Jan. 17, 2008 – Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks today jointly announced a broad-reaching advertising sales partnership.  Email |  Print

SeeSaw Networks Expands National Digital Signage Network with Buzztime Interactive Entertainment SAN FRANCISCO – Dec. 12, 2007 – SeeSaw strengthens its reach to millennials, sports fans, college students and families with the addition of Buzztime, an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements.  Email |  Print

SeeSaw Networks Joins Out-of-Home Video Advertising Bureau SAN FRANCISCO – Nov. 7, 2007 – SeeSaw announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry. OVAB membership is another step towards making it easier for advertisers to plan, buy and measure digital signage advertising.  Email |  Print

Research Confirms Stopping Power of Digital Signage SAN FRANCISCO, Oct. 24, 2007 – Research conducted by OTX shows that 63 percent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.  Email |  Print

SeeSaw Networks Enables Life Pattern Marketing to Mobile Millennials SAN FRANCISCO, Sept. 18, 2007 - SeeSaw Networks now enables Life Pattern Marketing to Mobile Millennials by reaching them in places they work, play and socialize including health clubs, college campuses, sports bars, retail stores, video rental stores, supermarkets and ATM machines.  Email |  Print

Life Pattern Marketing: A New Way to Deliver Advertising to People Where They Work, Play and Socialize SAN FRANCISCO, Sept. 5, 2007 - SeeSaw Networks introduces an innovative new way for advertisers to engage people where they work, play and socialize. The new methodology, called Life Pattern Marketing, maps a person’s life stage and daily routine and weaves customized advertising into the person’s life.  Email |  Print

SeeSaw Networks Extends Reach to College Students On and Off Campus SAN FRANCISCO, July 17, 2007 – SeeSaw Networks announced the addition of The University Network’s and Zilo Networks’ on campus digital screens to its out-of-home digital media network, creating the most extensive network to reach college students on and off campus.  Email |  Print

SeeSaw Networks’ New Proposal Generator Offers Advertisers Full Transparency to Out-of-Home Digital Campaigns SAN FRANCISCO, July 10, 2007 — SeeSaw Networks introduced a new way to generate proposals for digital signage ad campaigns across multiple out-of-home digital media networks.  Email |  Print

SeeSaw Extends Network with Captive Audiences at Gas Stations and Veterinary Clinics San Franciscop - June 28, 2007 - SeeSaw Networks makes it easier to reach captive audiences with the addition of PetroTV and emebaVet to its extensive network of out-of-home digital media venues. Both signage networks deliver truly captive audiences as they wait at the gas pump with PetroTV or in a veterinary office with emebaVet.  Email |  Print

Impart Media Group and SeeSaw Networks Partner to Accelerate Market Penetration for Digital Signage Seattle, WA – May 2, 2007 - Impart Media Group, Inc. and SeeSaw Networks announced today a strategic partnership broadly encompassing access to Impart’s qualifying network affiliates, coupled with technology collaborative efforts with backend development and integration.  Email |  Print

SeeSaw Networks Adds Text Messaging to Out-of-Home Digital Advertising ad:tech, SAN FRANCISCO, April 25, 2007 – SeeSaw Networks announced support for advertisers and media buyers to integrate text messaging into their out-of-home digital media campaigns, making the medium more interactive.  Email |  Print

SeeSaw Networks Now Reaches Business Executives SAN FRANCISCO, April 10, 2007 – SeeSaw Networks today announced JetSet Media has become one of SeeSaw’s digital-signage network affiliates. JetSet Media specializes in reaching the ultra wealthy, placing digital screens inside private aviation terminals that provide service to celebrities, athletes, corporate executives, private business-owners and wealthy individuals.  Email |  Print

SeeSaw Networks Launches First Online Service to Plan, Buy and Measure Out-of-Home Digital Media Mar. 1, 2007 – SeeSaw Networks today launched SeeSawAds.com, the online service that allows media buyers and advertisers to plan, buy and measure out-of-home digital media across the U.S.  Email |  Print

SeeSaw Networks Expands Advertiser Reach Among Hispanic Consumers with Border Billboard Mar. 1, 2007 – SeeSaw Networks today announced Border Billboard has joined SeeSaw’s rapidly growing list of digital-signage network affiliates.  Email |  Print

SeeSaw Networks Partners with Alchemy to Improve Impact of Digital Media Mar. 1, 2007 – SeeSaw Networks today announced its partnership with Alchemy to assist media planners using SeeSaw Networks with the creation of compelling content for dynamic digital signage.  Email |  Print

SeeSaw Networks Expands Its Extensive Out-of-Home Digital Media Network Feb. 15, 2007- SeeSaw Networks announces significant headway towards becoming the most extensive network of out-of-home digital signage in the U.S..  Email |  Print

Mediaweek: Generational Shift in Media Habits Feb. 12, 2007- Advertisers must embrace change in order to draw new audiences. Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality.  Email |  Print

AlwaysOn Media Honors SeeSaw Networks as a Top 100 Private Media Company Jan. 18, 2007- SeeSaw Networks has been named one of the Top 100 Private Companies by AlwaysOn Media.  Email |  Print

SeeSaw Networks Appoints Yahoo! Veteran to Executive Staff SAN FRANCISCO – Jan. 10, 2007 – SeeSaw Networks today announces that Yahoo!’s former director of global strategic partnerships, Cameron Burnham, joins SeeSaw as its vice president of sales and SeeSaw co-founder, Scott Hines, expands his role from vice president of user experience to vice president of marketing and customer experience.  Email |  Print

Sutter Hill Ventures Invests $10 Million in Digital Advertising Industry Digital Signage Business Conference, CHICAGO – Nov. 15, 2006 – SeeSaw Networks today announced it has closed $10 million Series A financing from Sutter Hill Ventures.  Email |  Print