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Press Releases

Delta Air Lines and Digitas Take Placed-Based Digital Media to New Heights

Delta Air Lines and Digitas Take Placed-Based Digital Media to New Heights

SAN FRANCISCO, December 8, 2009 – Delta Air Lines (NYSE: DAL), the world’s No. 1 airline, and Digitas, a leading global digital agency, today announced the results of a place-based digital advertising campaign aimed at raising awareness among business travelers in the New York area for Delta as a preferred international carrier. The results indicate that using SeeSaw Networks’ national digital video network increased awareness and drove stronger consideration for Delta’s international travel routes among the target audience.

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SeeSaw Networks Helps Marketers Pump Up “Back to School” Campaigns

SeeSaw Networks Helps Marketers Pump Up “Back to School” Campaigns

SAN FRANCISCO, June 23, 2009 – SeeSaw Networks today rolled out a set of place-based digital media plans focused on driving shopper demand for “Back to School” campaigns targeting the needs for over 75 million students nationwide, including advertising to reach 18-to-24 year college students.

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SeeSaw Networks Founder and Chairman Monte Zweben  to Address Digital Hollywood’s Spring Conference

SeeSaw Networks Founder and Chairman Monte Zweben to Address Digital Hollywood’s Spring Conference

SAN FRANCISCO, April 29, 2009 – SeeSaw Networks today announced that Monte Zweben, Founder and Chairman of SeeSaw Networks, will address Digital Hollywood’s Spring conference on the topic of Next Wave Advertising Platforms, with a focus on SeeSaw’s leadership in developing a national network of place-based digital video advertising screens. The discussion will be held on Thursday, May 7th at 1:00 p.m. at the Loews Hotel, Santa Monica, CA.

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SeeSaw Networks CEO Peter Bowen to Address MediaPost’s Digital Out-of-Home Forum

SeeSaw Networks CEO Peter Bowen to Address MediaPost’s Digital Out-of-Home Forum

SAN FRANCISCO, April 16, 2009 – SeeSaw Networks today announced that Peter Bowen, CEO of SeeSaw Networks, will address MediaPost’s Digital Out-of-Home Forum on the topic of Out-of-Home Media Management Systems. The discussion will be held on Wednesday, April 22, at 2:45 p.m. at the Crowne Plaza Hotel in New York City.

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SeeSaw Networks Announces Partnership with Sports Media Inc. to Expand Leadership in Sports Venues

SeeSaw Networks Announces Partnership with Sports Media Inc. to Expand Leadership in Sports Venues

SAN FRANCISCO, April 6, 2009 – SeeSaw Networks today announced that Sports Media Inc. has joined SeeSaw’s national network of advertising affiliates that reaches consumers out and about in their everyday lives. Sports Media Inc. is an extensive national network of digital video advertising on Jumbotrons and television screens at sporting venues, including Major League and Minor League Baseball stadiums, NHL and AHL arenas, NBA arenas, Arena Football 2 (AF2) arenas and NASCAR speedways.

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CBS Outernet Joins Forces With SeeSaw Networks To Provide New Media Planning Tool For Advertisers

CBS Outernet Joins Forces With SeeSaw Networks To Provide New Media Planning Tool For Advertisers

New York and San Francisco, Feb. 25, 2009 – CBS Outernet announced today that it selected SeeSaw Networks’ flagship planning and optimization technology to power a new online service for advertisers. Through the ‘Powered by SeeSaw’ Software as a Service (SaaS) solution, CBS Outernet will offer media agencies a hosted and customized version of SeeSawAds.com, allowing them to evaluate, plan and buy place-based video advertising campaigns across CBS Outernet locations.

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SeeSaw Networks Opens SeeSawAds.com Technology to Agencies and Networks

SeeSaw Networks Opens SeeSawAds.com Technology to Agencies and Networks

SAN FRANCISCO, Feb. 25, 2009 – SeeSaw Networks today announced that media agencies and digital video advertising networks can now customize and brand SeeSaw’s Software as a Service (SaaS)-based digital video advertising planning and buying platform. By opening the SeeSawAds.com platform through a new ‘Powered by SeeSaw’ service offering, agencies and networks can create their own customized online service, complete with unique inventory, pricing structures and personalized proposal templates.

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Digital Hive Standardizes on SeeSawAds.com to Plan and Buy Place-Based Digital Advertising

Digital Hive Standardizes on SeeSawAds.com to Plan and Buy Place-Based Digital Advertising

SAN FRANCISCO, Feb. 25, 2009 – SeeSaw Networks today announced that Digital Hive has standardized its planning and buying of place-based digital media on SeeSawAds.com, the industry’s leading platform for creating and managing campaigns across multiple place-based digital video advertising networks. Digital Hive, a digital media agency specializing in planning and buying media targeted at the mobile consumer, will use a customized version of SeeSawAds.com to easily integrate digital video advertising into their cross-media campaigns.

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SeeSaw Neworks CEO Peter Bowen to Keynote Digital Signage Conference

SeeSaw Neworks CEO Peter Bowen to Keynote Digital Signage Conference

SAN FRANCISCO, February 17, 2009 – SeeSaw Networks today announced that Peter Bowen, CEO of SeeSaw Networks, will keynote the 2009 Digital Signage Expo, the industry’s premier event of the year, at 7:45 am on February 25, 2009 in Las Vegas.

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SeeSaw Reaches Convenience-Loving Millennials, Moms and Hispanics with Eight New Networks

SeeSaw Reaches Convenience-Loving Millennials, Moms and Hispanics with Eight New Networks

SAN FRANCISCO, January 27, 2009 – SeeSaw Networks today announced partnerships with eight additional networks. The new networks help consumer packaged good’s’ advertisers reach the on-the-go audiences of “moms,” “millennials” and Hispanic families as they shop in convenience and grocery stores and at other quick snack and shopping destinations.

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SeeSaw Drives Cost-Effective Precision Marketing with  SeeSawAds.com Upgrade

SeeSaw Drives Cost-Effective Precision Marketing with SeeSawAds.com Upgrade

SAN FRANCISCO, December 16, 2008 – SeeSaw Networks today announced a significant technology upgrade to the industry’s only place-based media planning platform, SeeSawAds.com. The Software as a Service (SaaS) planning application now includes enhanced precision marketing tools – including advanced budget allocation, more exact ad scheduling and the industry’s most comprehensive trade-area targeting and visualization – enabling marketing and media planning professionals to optimize their spend on place-based digital video advertising.

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Virgin Mega TV Joins SeeSaw Networks

Virgin Mega TV Joins SeeSaw Networks

SAN FRANCISCO, December 16, 2008 – SeeSaw Networks today announced the Virgin Megastore Network as a new network affiliate. The store’s “Virgin Mega TV” channel, a network of more than 400 digital displays operated by eVision Networks, provides advertisers with in-store access to on-the-go, young, affluent consumers on the path to purchase at 10 stores in critical national markets.

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SeeSaw Expands Reach in New York with Three New Networks

SeeSaw Expands Reach in New York with Three New Networks

SAN FRANCISCO, December 9, 2008 – SeeSaw Networks today announced new partnerships with three transit related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers during their busy day, expanding on SeeSaw’s mission to enable advertisers to intercept target audiences in their daily routines.

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SeeSaw Operationalizes OVAB Guidelines for Place-Based Video Advertising

SeeSaw Operationalizes OVAB Guidelines for Place-Based Video Advertising

NEW YORK, OVAB Digital Media Summit, Oct. 30, 2008 – SeeSaw Networks announced today that it is the first company to operationalize the newly released Out-of-Home Video Advertising Bureau (OVAB) Measurement Guidelines (www.ovab.org) with a rigorous network qualification process.

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SeeSaw Reaches Health-Conscious People On the Go With Five New Networks

SeeSaw Reaches Health-Conscious People On the Go With Five New Networks

SAN FRANCISCO, Oct. 29, 2008 - SeeSaw Networks today announced new partnerships with five health and wellness networks. These networks are uniquely positioned to help advertisers connect with their target customers in locations where they are most likely to be receptive to messaging related to health and wellness. SeeSaw now has over 3,500 health and wellness locations delivering more than 16-million weekly gross impressions at medical offices, health clubs, dental offices, grocery and health food stores, juice bars and other related locations.

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SeeSaw Reaches Sports Fans With Four New Networks

SeeSaw Reaches Sports Fans With Four New Networks

SAN FRANCISCO, Sept. 24, 2008 – SeeSaw Networks today announced partnerships with four additional networks that reach sports fans across the country. With the addition of OnSite Network, ONTrack, The Bar Network and a national sports event network, SeeSaw has extended its network of places where people go to deliver nearly 60 million impressions a month to sports fans at bars, restaurants, sports bars, casinos, horse racing tracks, health clubs, college campuses or at large sporting events.

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SeeSaw Releases New Life Pattern Marketing Research Findings

SeeSaw Releases New Life Pattern Marketing Research Findings

SAN FRANCISCO, June 13, 2008 - SeeSaw Networks today released the complete Digital Out-of-Home Media Awareness and Attitude Study, which includes new findings for difficult-to-reach people. The research includes new information on 12 Life Patterns of various groups of people and the types of content they look for in different locations.

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SeeSaw Networks and LocaModa Partner to Connect Digital Out-of-Home Media to Social Networks

SeeSaw Networks and LocaModa Partner to Connect Digital Out-of-Home Media to Social Networks

ad:tech, SAN FRANCISCO – April 15, 2008 – The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.

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SeeSaw Releases New Life Pattern Planning and Proposal Generation Technology

SeeSaw Releases New Life Pattern Planning and Proposal Generation Technology

ORLANDO, Florida – March 5, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization, customized proposal generation and search enable media agencies to provide more efficient media plans across an extensive network of 22,000 digital signage locations and be more responsive to their advertising clients’ needs.

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BroadSign And SeeSaw Networks Announce Open API For Digital Out-Of-Home Media Execution And Measurement

BroadSign And SeeSaw Networks Announce Open API For Digital Out-Of-Home Media Execution And Measurement

MINNEAPOLIS, MN and SAN FRANCISCO, CA – February 25, 2008 BroadSign International Inc., a leading worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks today announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks.

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SeeSaw Networks Offers Scale of Primetime TV with Addition of 8 New Affiliates

SeeSaw Networks Offers Scale of Primetime TV with Addition of 8 New Affiliates

SeeSaw Reaches Masses by Aggregating 36 Digital Signage Networks
SAN FRANCISCO – Feb. 12, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it added eight new affiliates to its digital signage network. The company now has aggregated 36 networks, offering advertisers the broadest digital signage network [...]

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Ripple and SeeSaw Networks Team Up on Digital Advertising Sales

Ripple and SeeSaw Networks Team Up on Digital Advertising Sales

EL SEGUNDO and SAN FRANCISCO – Jan. 17, 2008 – Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks today jointly announced a broad-reaching advertising sales partnership.

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SeeSaw Networks Expands National Digital Signage Network with Buzztime Interactive Entertainment

SeeSaw Networks Expands National Digital Signage Network with Buzztime Interactive Entertainment

SAN FRANCISCO – Dec. 12, 2007 – SeeSaw strengthens its reach to millennials, sports fans, college students and families with the addition of Buzztime, an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements.

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SeeSaw Networks Joins Out-of-Home Video Advertising Bureau

SeeSaw Networks Joins Out-of-Home Video Advertising Bureau

SAN FRANCISCO – Nov. 7, 2007 – SeeSaw announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry. OVAB membership is another step towards making it easier for advertisers to plan, buy and measure digital signage advertising.

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Research Confirms Stopping Power of Digital Signage

Research Confirms Stopping Power of Digital Signage

SAN FRANCISCO, Oct. 24, 2007 – Research conducted by OTX shows that 63 percent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.

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SeeSaw Networks Enables Life Pattern Marketing to Mobile Millennials

SeeSaw Networks Enables Life Pattern Marketing to Mobile Millennials

SAN FRANCISCO, Sept. 18, 2007 - SeeSaw Networks now enables Life Pattern Marketing to Mobile Millennials by reaching them in places they work, play and socialize including health clubs, college campuses, sports bars, retail stores, video rental stores, supermarkets and ATM machines.

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Life Pattern Marketing: A New Way to Deliver Advertising to People Where They Work, Play and Socialize

Life Pattern Marketing: A New Way to Deliver Advertising to People Where They Work, Play and Socialize

SAN FRANCISCO, Sept. 5, 2007 - SeeSaw Networks introduces an innovative new way for advertisers to engage people where they work, play and socialize. The new methodology, called Life Pattern Marketing, maps a person’s life stage and daily routine and weaves customized advertising into the person’s life.

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SeeSaw Networks Extends Reach to College Students On and Off Campus

SeeSaw Networks Extends Reach to College Students On and Off Campus

SAN FRANCISCO, July 17, 2007 – SeeSaw Networks announced the addition of The University Network’s and Zilo Networks’ on campus digital screens to its out-of-home digital media network, creating the most extensive network to reach college students on and off campus.

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SeeSaw Networks’ New Proposal Generator Offers Advertisers Full Transparency to Out-of-Home Digital Campaigns

SeeSaw Networks’ New Proposal Generator Offers Advertisers Full Transparency to Out-of-Home Digital Campaigns

SAN FRANCISCO, July 10, 2007 — SeeSaw Networks introduced a new way to generate proposals for digital signage ad campaigns across multiple out-of-home digital media networks.

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SeeSaw Extends Network with Captive Audiences at Gas Stations and Veterinary Clinics

SeeSaw Extends Network with Captive Audiences at Gas Stations and Veterinary Clinics

San Franciscop - June 28, 2007 - SeeSaw Networks makes it easier to reach captive audiences with the addition of PetroTV and emebaVet to its extensive network of out-of-home digital media venues. Both signage networks deliver truly captive audiences as they wait at the gas pump with PetroTV or in a veterinary office with emebaVet.

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Impart Media Group and SeeSaw Networks Partner to Accelerate Market Penetration for Digital Signage

Impart Media Group and SeeSaw Networks Partner to Accelerate Market Penetration for Digital Signage

Seattle, WA – May 2, 2007 - Impart Media Group, Inc. and SeeSaw Networks announced today a strategic partnership broadly encompassing access to Impart’s qualifying network affiliates, coupled with technology collaborative efforts with backend development and integration.

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SeeSaw Networks Adds Text Messaging to Out-of-Home Digital Advertising

SeeSaw Networks Adds Text Messaging to Out-of-Home Digital Advertising

ad:tech, SAN FRANCISCO, April 25, 2007 – SeeSaw Networks announced support for advertisers and media buyers to integrate text messaging into their out-of-home digital media campaigns, making the medium more interactive.

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SeeSaw Networks Now Reaches Business Executives

SeeSaw Networks Now Reaches Business Executives

SAN FRANCISCO, April 10, 2007 – SeeSaw Networks today announced JetSet Media has become one of SeeSaw’s digital-signage network affiliates. JetSet Media specializes in reaching the ultra wealthy, placing digital screens inside private aviation terminals that provide service to celebrities, athletes, corporate executives, private business-owners and wealthy individuals.

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SeeSaw Networks Launches First Online Service to Plan, Buy and Measure Out-of-Home Digital Media

SeeSaw Networks Launches First Online Service to Plan, Buy and Measure Out-of-Home Digital Media

Mar. 1, 2007 – SeeSaw Networks today launched SeeSawAds.com, the online service that allows media buyers and advertisers to plan, buy and measure out-of-home digital media across the U.S.

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SeeSaw Networks Expands Advertiser Reach Among Hispanic Consumers with Border Billboard

SeeSaw Networks Expands Advertiser Reach Among Hispanic Consumers with Border Billboard

Mar. 1, 2007 – SeeSaw Networks today announced Border Billboard has joined SeeSaw’s rapidly growing list of digital-signage network affiliates.

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SeeSaw Networks Partners with Alchemy to Improve Impact of Digital Media

SeeSaw Networks Partners with Alchemy to Improve Impact of Digital Media

Mar. 1, 2007 – SeeSaw Networks today announced its partnership with Alchemy to assist media planners using SeeSaw Networks with the creation of compelling content for dynamic digital signage.

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SeeSaw Networks Expands Its Extensive Out-of-Home Digital Media Network

SeeSaw Networks Expands Its Extensive Out-of-Home Digital Media Network

Feb. 15, 2007- SeeSaw Networks announces significant headway towards becoming the most extensive network of out-of-home digital signage in the U.S..

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Mediaweek: Generational Shift in Media Habits

Mediaweek: Generational Shift in Media Habits

Feb. 12, 2007- Advertisers must embrace change in order to draw new audiences. Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality.

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AlwaysOn Media Honors SeeSaw Networks as a Top 100 Private Media Company

AlwaysOn Media Honors SeeSaw Networks as a Top 100 Private Media Company

Jan. 18, 2007- SeeSaw Networks has been named one of the Top 100 Private Companies by AlwaysOn Media.

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SeeSaw Networks Appoints Yahoo! Veteran to Executive Staff

SeeSaw Networks Appoints Yahoo! Veteran to Executive Staff

SAN FRANCISCO – Jan. 10, 2007 – SeeSaw Networks today announces that Yahoo!’s former director of global strategic partnerships, Cameron Burnham, joins SeeSaw as its vice president of sales and SeeSaw co-founder, Scott Hines, expands his role from vice president of user experience to vice president of marketing and customer experience.

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Sutter Hill Ventures Invests $10 Million in Digital Advertising Industry

Sutter Hill Ventures Invests $10 Million in Digital Advertising Industry

Digital Signage Business Conference, CHICAGO – Nov. 15, 2006 – SeeSaw Networks today announced it has closed $10 million Series A financing from Sutter Hill Ventures.

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