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SeeSaw Press Archive: 2007

SeeSaw Networks Expands National Digital Signage Network with Buzztime Interactive Entertainment SAN FRANCISCO – Dec. 12, 2007 – SeeSaw strengthens its reach to millennials, sports fans, college students and families with the addition of Buzztime, an interactive entertainment company, to its aggregated digital signage network. The Buzztime multi-point social interactive entertainment network in bars and restaurants allows guests to play along with sports and other TV programming, as well as play original multi-player trivia and card games, on screens interspersed with advertisements.  Email |  Print

SeeSaw Networks Joins Out-of-Home Video Advertising Bureau SAN FRANCISCO – Nov. 7, 2007 – SeeSaw announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will work with the existing membership on the development of standards for the rapidly growing industry. OVAB membership is another step towards making it easier for advertisers to plan, buy and measure digital signage advertising.  Email |  Print

Research Confirms Stopping Power of Digital Signage SAN FRANCISCO, Oct. 24, 2007 – Research conducted by OTX shows that 63 percent of adults find that advertising on digital signage “catches their attention.” Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.  Email |  Print

SeeSaw Networks Enables Life Pattern Marketing to Mobile Millennials SAN FRANCISCO, Sept. 18, 2007 - SeeSaw Networks now enables Life Pattern Marketing to Mobile Millennials by reaching them in places they work, play and socialize including health clubs, college campuses, sports bars, retail stores, video rental stores, supermarkets and ATM machines.  Email |  Print

Life Pattern Marketing: A New Way to Deliver Advertising to People Where They Work, Play and Socialize SAN FRANCISCO, Sept. 5, 2007 - SeeSaw Networks introduces an innovative new way for advertisers to engage people where they work, play and socialize. The new methodology, called Life Pattern Marketing, maps a person’s life stage and daily routine and weaves customized advertising into the person’s life.  Email |  Print

SeeSaw Networks Extends Reach to College Students On and Off Campus SAN FRANCISCO, July 17, 2007 – SeeSaw Networks announced the addition of The University Network’s and Zilo Networks’ on campus digital screens to its out-of-home digital media network, creating the most extensive network to reach college students on and off campus.  Email |  Print

SeeSaw Networks’ New Proposal Generator Offers Advertisers Full Transparency to Out-of-Home Digital Campaigns SAN FRANCISCO, July 10, 2007 — SeeSaw Networks introduced a new way to generate proposals for digital signage ad campaigns across multiple out-of-home digital media networks.  Email |  Print

SeeSaw Extends Network with Captive Audiences at Gas Stations and Veterinary Clinics San Franciscop - June 28, 2007 - SeeSaw Networks makes it easier to reach captive audiences with the addition of PetroTV and emebaVet to its extensive network of out-of-home digital media venues. Both signage networks deliver truly captive audiences as they wait at the gas pump with PetroTV or in a veterinary office with emebaVet.  Email |  Print

Impart Media Group and SeeSaw Networks Partner to Accelerate Market Penetration for Digital Signage Seattle, WA – May 2, 2007 - Impart Media Group, Inc. and SeeSaw Networks announced today a strategic partnership broadly encompassing access to Impart’s qualifying network affiliates, coupled with technology collaborative efforts with backend development and integration.  Email |  Print

SeeSaw Networks Adds Text Messaging to Out-of-Home Digital Advertising ad:tech, SAN FRANCISCO, April 25, 2007 – SeeSaw Networks announced support for advertisers and media buyers to integrate text messaging into their out-of-home digital media campaigns, making the medium more interactive.  Email |  Print

SeeSaw Networks Now Reaches Business Executives SAN FRANCISCO, April 10, 2007 – SeeSaw Networks today announced JetSet Media has become one of SeeSaw’s digital-signage network affiliates. JetSet Media specializes in reaching the ultra wealthy, placing digital screens inside private aviation terminals that provide service to celebrities, athletes, corporate executives, private business-owners and wealthy individuals.  Email |  Print

SeeSaw Networks Launches First Online Service to Plan, Buy and Measure Out-of-Home Digital Media Mar. 1, 2007 – SeeSaw Networks today launched SeeSawAds.com, the online service that allows media buyers and advertisers to plan, buy and measure out-of-home digital media across the U.S.  Email |  Print

SeeSaw Networks Expands Advertiser Reach Among Hispanic Consumers with Border Billboard Mar. 1, 2007 – SeeSaw Networks today announced Border Billboard has joined SeeSaw’s rapidly growing list of digital-signage network affiliates.  Email |  Print

SeeSaw Networks Partners with Alchemy to Improve Impact of Digital Media Mar. 1, 2007 – SeeSaw Networks today announced its partnership with Alchemy to assist media planners using SeeSaw Networks with the creation of compelling content for dynamic digital signage.  Email |  Print

SeeSaw Networks Expands Its Extensive Out-of-Home Digital Media Network Feb. 15, 2007- SeeSaw Networks announces significant headway towards becoming the most extensive network of out-of-home digital signage in the U.S..  Email |  Print

Mediaweek: Generational Shift in Media Habits Feb. 12, 2007- Advertisers must embrace change in order to draw new audiences. Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality.  Email |  Print

AlwaysOn Media Honors SeeSaw Networks as a Top 100 Private Media Company Jan. 18, 2007- SeeSaw Networks has been named one of the Top 100 Private Companies by AlwaysOn Media.  Email |  Print

SeeSaw Networks Appoints Yahoo! Veteran to Executive Staff SAN FRANCISCO – Jan. 10, 2007 – SeeSaw Networks today announces that Yahoo!’s former director of global strategic partnerships, Cameron Burnham, joins SeeSaw as its vice president of sales and SeeSaw co-founder, Scott Hines, expands his role from vice president of user experience to vice president of marketing and customer experience.  Email |  Print