Home > News and Events > Press Releases > 2008

SeeSaw Press Archive: 2008

SeeSaw Drives Cost-Effective Precision Marketing with SeeSawAds.com Upgrade SAN FRANCISCO, December 16, 2008 – SeeSaw Networks today announced a significant technology upgrade to the industry’s only place-based media planning platform, SeeSawAds.com. The Software as a Service (SaaS) planning application now includes enhanced precision marketing tools – including advanced budget allocation, more exact ad scheduling and the industry’s most comprehensive trade-area targeting and visualization – enabling marketing and media planning professionals to optimize their spend on place-based digital video advertising.  Email |  Print

Virgin Mega TV Joins SeeSaw Networks SAN FRANCISCO, December 16, 2008 – SeeSaw Networks today announced the Virgin Megastore Network as a new network affiliate. The store’s “Virgin Mega TV” channel, a network of more than 400 digital displays operated by eVision Networks, provides advertisers with in-store access to on-the-go, young, affluent consumers on the path to purchase at 10 stores in critical national markets.  Email |  Print

SeeSaw Expands Reach in New York with Three New Networks SAN FRANCISCO, December 9, 2008 – SeeSaw Networks today announced new partnerships with three transit related digital media networks in New York. Combined, these networks add more than 1,000 new locations touching New Yorkers during their busy day, expanding on SeeSaw’s mission to enable advertisers to intercept target audiences in their daily routines.  Email |  Print

SeeSaw Operationalizes OVAB Guidelines for Place-Based Video Advertising NEW YORK, OVAB Digital Media Summit, Oct. 30, 2008 – SeeSaw Networks announced today that it is the first company to operationalize the newly released Out-of-Home Video Advertising Bureau (OVAB) Measurement Guidelines (www.ovab.org) with a rigorous network qualification process.  Email |  Print

SeeSaw Reaches Health-Conscious People On the Go With Five New Networks SAN FRANCISCO, Oct. 29, 2008 - SeeSaw Networks today announced new partnerships with five health and wellness networks. These networks are uniquely positioned to help advertisers connect with their target customers in locations where they are most likely to be receptive to messaging related to health and wellness. SeeSaw now has over 3,500 health and wellness locations delivering more than 16-million weekly gross impressions at medical offices, health clubs, dental offices, grocery and health food stores, juice bars and other related locations.  Email |  Print

SeeSaw Reaches Sports Fans With Four New Networks SAN FRANCISCO, Sept. 24, 2008 – SeeSaw Networks today announced partnerships with four additional networks that reach sports fans across the country. With the addition of OnSite Network, ONTrack, The Bar Network and a national sports event network, SeeSaw has extended its network of places where people go to deliver nearly 60 million impressions a month to sports fans at bars, restaurants, sports bars, casinos, horse racing tracks, health clubs, college campuses or at large sporting events.  Email |  Print

SeeSaw Releases New Life Pattern Marketing Research Findings SAN FRANCISCO, June 13, 2008 - SeeSaw Networks today released the complete Digital Out-of-Home Media Awareness and Attitude Study, which includes new findings for difficult-to-reach people. The research includes new information on 12 Life Patterns of various groups of people and the types of content they look for in different locations.  Email |  Print

SeeSaw Networks and LocaModa Partner to Connect Digital Out-of-Home Media to Social Networks ad:tech, SAN FRANCISCO – April 15, 2008 – The partnership leverages SeeSaw’s extensive network and LocaModa’s platform to provide advertisers with new ways to engage people using digital out-of-home media, the Web and mobile phones. This combination allows patrons to use their mobile phone to interact with a digital screen in a place like a bar or coffee shop and have those interactions posted to social networking sites like Facebook.  Email |  Print

SeeSaw Releases New Life Pattern Planning and Proposal Generation Technology ORLANDO, Florida – March 5, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life Pattern Planning, trade area targeting, improved campaign optimization, customized proposal generation and search enable media agencies to provide more efficient media plans across an extensive network of 22,000 digital signage locations and be more responsive to their advertising clients’ needs.  Email |  Print

BroadSign And SeeSaw Networks Announce Open API For Digital Out-Of-Home Media Execution And Measurement MINNEAPOLIS, MN and SAN FRANCISCO, CA – February 25, 2008 BroadSign International Inc., a leading worldwide provider of hosted software for operating digital signage networks, and SeeSaw Networks today announced a collaboration of technologies integrating SeeSaw’s online media planning services with BroadSign’s ad server platform for managing global digital signage networks.  Email |  Print

SeeSaw Networks Offers Scale of Primetime TV with Addition of 8 New Affiliates SeeSaw Reaches Masses by Aggregating 36 Digital Signage Networks SAN FRANCISCO – Feb. 12, 2008 – SeeSaw Networks, a media company offering the most extensive digital out-of-home media network, announced today that it added eight new affiliates to its digital signage network. The company now has aggregated 36 networks, offering advertisers the broadest digital signage network [...]  Email |  Print

Ripple and SeeSaw Networks Team Up on Digital Advertising Sales EL SEGUNDO and SAN FRANCISCO – Jan. 17, 2008 – Ripple, an interactive network of screens located in community gathering places, and SeeSaw Networks today jointly announced a broad-reaching advertising sales partnership.  Email |  Print