Delivering successful digital media campaigns and operating successful networks require the close coordination of many individuals and companies. Thus, industry partnerships are a foundation of SeeSaw’s overall strategy. SeeSaw is building an ecosystem where SeeSaw, partners, network affiliates, advertisers and media agencies can work together to create and deliver leading place-based digital video advertising campaigns that engage people where they are. SeeSaw is committed to building value added partnerships in each of the following key areas:
- Consulting Partners
- Creative Design Partners
- Systems Integration and Technology Partners
- Industry Group Partners
Consulting Partners
Consulting partners help advertisers and agencies create strategies and effective execution tactics to enhance place-based digital video advertising plans and improve engagement of people where they are. Consulting partners work with digital media network operators to improve people’s experience with unique venues in a variety of categories, including grocery, restaurants, health clubs, book stores, college campuses and retail.
Creative Design Partners
Creative design partners bring specialized skills in graphic design of interactive media to the SeeSaw ecosystem. With deep experience in developing effective creative for place-based digital video advertising, designers can complement a media plan and improve overall campaign effectiveness, enabling cost effective and on time delivery of leading content.
Systems Integration and Technology Partners
Systems Integrators and technology partners provide products and services that enable successful place-based media networks, including screens, media players, integration services, site rollout services, and network management software and services. SeeSaw Networks cooperates with systems integrators and technology partners so that key data from the networks, like inventory availability and creative from the agencies, is available on the SeeSaw Network in realtime.
Industry Group Partners
SeeSaw actively participates in primary research as well as with key industry groups to advance the knowledge, awareness and effectiveness of place-based digital video advertising networks.
