SeeSaw Research
Providing you with the knowledge to make effective decisions
SeeSaw is the most extensive network of digital out-of-home media, with more than 16,000 venues nationally and growing. In this capacity, SeeSaw invests in market research—research that is focused on the advertising industry and the behaviors of today’s consumers. This research helps us provide the information agencies and network partners need to make sound investment decisions.
SeeSaw actively participates in primary research to advance its clients’ awareness of the effectiveness of different digital out-of-home media strategies. If you would like to have your company’s research featured as part of the SeeSaw Research collection, please contact us.
Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report
OTX authored the Digital Out-of-Home Awareness and Attitude Study, a study commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage in their daily lives. This study compares digital out-of-home media to other media. Results show that digital out-of-home media has become a critical part of an advertisers’ media mix.
Alternative Out-of-Home Media Forecast 2007-2011
This landmark report examines how alternative out-of-home media is staying in tune with fast-paced and elusive American consumers who are spending more time than ever outside their homes. Ad spending on these media soared 27% in 2006 to $1.69 trillion, with accelerated 28% growth expected in 2007.
Impacting the Customer Experience at a Bank Branch Through a Digital Communication Network
Due to the competitive nature of the retail banking business on the one hand, and the homogenized view of its product and service offerings on the other, retail banks are challenged to develop meaningful marketing activities to ensure new customer acquisition and to sell additional, higher margin products and services to current clients.
