SeeSaw Research
Providing you with the knowledge to make effective decisions
SeeSaw is the most extensive network of placed-based digital video advertising, with thousands of venues nationally and growing. In this capacity, SeeSaw invests in market research—research that is focused on the advertising industry and the behaviors of today’s consumers. This research helps us provide the information agencies and network partners need to make sound investment decisions.
SeeSaw actively participates in primary research to advance its clients’ awareness of the effectiveness of different place-based digital video advertising strategies. If you would like to have your company’s research featured as part of the SeeSaw Research collection, please contact us.
Global Digital Out-of-Home Media Forecast 2008-2012
As the global economy continues to weaken, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH), in the US and abroad, as the seminal transition taking place across the media landscape continues to accelerate.
Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report
OTX authored the Digital Out-of-Home Awareness and Attitude Study, a study commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage in their daily lives. This study compares digital out-of-home media to other media. Results show that digital out-of-home media has become a critical part of an advertisers’ media mix.
