SeeSaw Research
Providing you with the knowledge to make effective decisions
SeeSaw is the most extensive network of placed-based digital video advertising, with thousands of venues nationally and growing. In this capacity, SeeSaw invests in market research—research that is focused on the advertising industry and the behaviors of today’s consumers. This research helps us provide the information agencies and network partners need to make sound investment decisions.
SeeSaw actively participates in primary research to advance its clients’ awareness of the effectiveness of different place-based digital video advertising strategies. If you would like to have your company’s research featured as part of the SeeSaw Research collection, please contact us.
Engaging Alpha Moms with Digital Out-of-Home Media
Learn how digital out-of-home media engages Alpha Moms. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Alpha Moms towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this trend setting, on-the-go audience.
Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report
OTX authored the Digital Out-of-Home Awareness and Attitude Study, a study commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage in their daily lives. This study compares digital out-of-home media to other media. Results show that digital out-of-home media has become a critical part of an advertisers’ media mix.
