Research Articles
 |
Digital Signage Today: Four Ways to Get Your Ad on Digital Out-of-Home ScreensMay 26, 2009 - Imagine for a minute you want to take advantage of digital out-of-home media by running your 15-second ad on digital signage networks around the country. There are literally hundreds of video advertising networks out there with screens in thousands of locations reaching millions of people. So where do you even start? |
|
Mediaweek: OOH Media in Sports Venues, Bars on the RiseMay 17, 2009 - Recession be damned. That appears to be the sentiment for several out-of-home companies that appeal to consumers’ passion for sports. Distribution networks devoted to everything from stadiums and hockey rinks to health clubs and sports bars are strengthening their offerings with a much wider array of digital opportunities. |
|
MediaPost: Creating Powerful Digital Video CampaignsMay 5, 2009 - People see digital video screens everywhere they go today: at gas stations, coffee shops, gyms, taxis, grocery stores and sports stadiums. If you’re on the go, you’ll almost certainly run into multiple digital video screens during your weekly routine, whether they are large LCDs or smaller interactive screens. |
|
Digital Signage Expo - The Digital Signage Industry: Strengths, Weaknesses, Opportunities & ThreatsSeptember 18, 2008 - We spoke with the panelists of “A Strategic SWOT” Super Session prior to their broad topical discussion on the state of the digital signage industry to get a preview of what that discussion would focus on. Contributing their insights were Rocky Gunderson, Founder, VP Network Development & Marketing for SeeSaw Networks, Eric Olson, Associate, DFJ Venture Partners, Carre Dawson, Principal, Dawson & Company, LLC, and Jeff Porter, Executive Vice President, Experts Group for Scala. The panelists emphasized areas on which they felt the industry could best capitalize, itemized those that are still impediments to growth, and offered their projections for the future. |
|
MediaPost Research Brief: Digital Signage Grabs, Engages, and InformsSeptember 3, 2008 - A study released in 2008 by SeeSaw Networks, conducted by OTX, to better understand how digital out-of-home media can be used to reach mobile consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message. |
|
Digital Signage News: OTX’s Digital Signage Research Available for DownloadJune 18, 2008 - Back in October of last year we noted that SeeSaw Networks had been working on a research report with OTX which concluded that, “63 percent of adults find that advertising on digital signage ‘catches their attention.’ Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.” — in a nutshell, digital signage works. |
|
Industry Insights from 2007During 2007, digital out-of-home media took some momentous steps forward in establishing itself as an integral player of the ever changing media landscape – and becoming a ‘must have’ part of an advertisers media mix. This article takes a deep look at the digital out-of-home industry as a whole in 2007 and how it will continue to develop in 2008 and the years to come. |
|
Digital Signage Weekly: SeeSaw OOH StudyDec. 12, 2008 - The SeeSaw Networks– OTX Digital Out-of-Home Media Awareness and Attitude Study 2007 is complete. SeeSaw has provided a summary of the research for download in the new research section of their website. |
|
Digital Signage News: AdAge looks at metrics for the out-of-home video industryNov. 26, 2007 - AAd Age has put together a nice article on the attempt to come up with metrics for the out-of-home video industry. One sentence in particular sums the whole situation up nicely as far as I’m concerned: “Double-digit growth means it’s time for organized metrics — no easy feat for a market that includes everything from elevators to urinals.” In short, everything always comes back to the fact that potential is there, but the concrete definitions are not. |
|
Effectively and Efficiently Reaching Holiday ShoppersShopping, lines at the mall, holiday travel, family time, kids home from college, skiing. All of these activities represent how people spend time during the winter season in the United States. Get insight into how advertising affects holiday shoppers and learn how you can create effective and efficient messages while reaching the right audience at the right time with SeeSaw Networks and Life Pattern Marketing. |
|
Adweek - Sign Language: Digital Promos Catch OnNov. 9, 2007 - LOS ANGELES Digital signage has begun to catch on with consumers, who find the messages more compelling—and generally less annoying—than many other forms of paid media, according to a study conducted on behalf of SeeSaw Networks. The OTX-conducted report (”Engaging People with Digital Out-of-Home Media”) gauged awareness and attitudes regarding out-of-home advertising though a survey of 1,780 adults in July, per Alice Gold, OTX’s vp, marketing insight. |
|
Media Buyer Planner - Study: Digital Signage More Attention-Catching, Less Hated Than Other MediaOct. 26, 2007 - Most adults say advertising on digital signage catches their attention - and they consider such advertising unique and entertaining, and less annoying than both traditional and online media, according to a study by OTX (Online Testing eXchange) conducted for SeeSaw Networks, reports sister site MarketingCharts. |
|
EquiMedia: Digital Signage “Eye-Catching”Oct. 26, 2007 - Research carried out by OTX for SeeSaw Networks found that 63 per cent of adults say digital signage ´catches their attention´ and 62 per cent have seen it in the last year. Individuals spot digital signage in an average of six different places over the course of a week, something that the researchers say has wide implications for online advertisers. |
|
eMarketer: Electronic Signs Get AttentionOct. 26, 2007 - AMore than six in 10 US adults think that advertising on digital signage catches their attention, according to the SeeSaw Networks-commissioned “Digital Out-of-Home Media Awareness & Attitude Study” conducted by OTX Research. |
|
Digital Signage News: OTX Study Says Digital Signage Really Works!Oct. 24, 2007 - A very positive study on the effectiveness of digital signage was released by research firm OTX today. According to this article, they collected data that shows that, “63 percent of adults find that advertising on digital signage ‘catches their attention.’ Moreover, the study confirms the stopping power of digital signage, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media.” |
|
Interesting Digital Out-of-Home Advertising FactsGet answers to questions like: What percentage of people are aware of digital signage advertising in the past 12 months? What is the percentage of people that report that digital signage advertising catches their attention? How many different types of locations do people see digital signage ads in during a week? Find the answers to questions like these and others with these fast facts from the 2007 SeeSaw Networks - OTX Digital Out-of-Home Media Awareness and Attitude Study. |
|
Interesting Digital Out-of-Home Advertising FactsCurious about the answers to questions like: Is online search influenced by offline advertising? What is the number of mobile millennials in the U.S.? What is the average income for someone who is 25-34? What percentage of disposable income is spent by 25-34 year olds? Find the answers to questions like these and others with these fast facts. |
|
Fast Facts About SMS Text MessagingCurious about the answers to questions like: What percentages of people in the world have SMS phones? How many SMS messages are sent in the United States? Are Americans favorable to text messaging? What percentage 18-24 year olds received a text message in the past day? Find the answers to questions like these and others with these fast facts. |
|
Interesting Out-of-Home Digital Advertising FactsCurious about the answers to questions like: What amount do tourists from Tijuana spend when visiting San Diego every day? What percentage of items purchased are from brand names? How did the Alternative ad spend look for 2006 compared to 2005? Find the answers to questions like these and others with these fast facts. |
|
Interesting Facts About Out-of-Home Digital AdvertisingCurious about the answers to questions like: How much did spending increase for outdoor video advertising in 2006? How much did spending increase on digital billboards in 2006? How much will ad spending increase for the major television networks in 2007? Find the answers to questions like these and others with these fast facts. |
|
Interesting Facts About Out-of-Home Digital AdvertisingCurious about the answers to questions like: How effective will television advertising be in 2010? What is the percent increase in ad spending in the print editions of newspapers in 2007? How many new out-of-home digital networks are created every month? Find the answers to questions like these and others with these fast facts. |
|
Interesting Facts About Out-of-Home Digital AdvertisingCurious about the answers to questions like: What is the current advertising spend on out-of-home digital media? What are the major brands spending on out-of-home advertising? Who recently launched a brand using out-of-home digital media? What is the adoption curve for out-of-home digital media by media buyers? Find the answers with these fast facts. |
