Consumer Research
Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report
OTX authored the Digital Out-of-Home Awareness and Attitude Study, a study commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage in their daily lives. This study compares digital out-of-home media to other media. Results show that digital out-of-home media has become a critical part of an advertisers’ media mix.
Engaging Affluents with Digital Out-of-Home Media
Learn how digital out-of-home media engages Affluents. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Affluents towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this hard to reach audience.
Engaging Alpha Moms with Digital Out-of-Home Media
Learn how digital out-of-home media engages Alpha Moms. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Alpha Moms towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this trend setting, on-the-go audience.
Engaging Business Professionals with Digital Out-of-Home Media
Learn how digital out-of-home media engages Business Professionals. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Business Professionals towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this influential audience.
Engaging College Students with Digital Out-of-Home Media
Learn how digital out-of-home media engages College Students. This Life Pattern research profile measure awareness, attention, impact, and attitudes of College Students towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this highly active audience.
Engaging Families on-the-go with Digital Out-of-Home Media
Learn how digital out-of-home media engages Families On-the-Go. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Families On-the-Go towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this busy and active audience.
Engaging Hispanic Families with Digital Out-of-Home Media
Learn how digital out-of-home media engages Hispanic Families. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Hispanic Families towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this influential audience.
Engaging Mobile Millennials with Digital Out-of-Home Media
Learn how digital out-of-home media engages Mobile Millennials. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Mobile Millennials towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this elusive audience.
Engaging Moviegoers with Digital Out-of-Home Media
Learn how digital out-of-home media engages Moviegoers. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Moviegoers towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this trend setting and influential audience.
Engaging Nightlifers with Digital Out-of-Home Media
Learn how digital out-of-home media engages Nightlifers. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Nightlifers towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this elusive audience.
Engaging Older Affluents with Digital Out-of-Home Media
Learn how digital out-of-home media engages Older Affluents. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Older Affluents towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this hard to reach audience.
Engaging Teens with Digital Out-of-Home Media
Learn how digital out-of-home media engages Teens. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Teens towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this impressionable audience.
Engaging Young Urban Professionals with Digital Out-of-Home Media
Learn how digital out-of-home media engages Young Urban Professionals. This Life Pattern research profile measure awareness, attention, impact, and attitudes of Young Urban Professionals towards digital signage advertising and other media. This profile helps advertisers and agencies understand how to connect with this busy and on-the-go audience.
Impacting the Customer Experience at a Bank Branch Through a Digital Communication Network
Due to the competitive nature of the retail banking business on the one hand, and the homogenized view of its product and service offerings on the other, retail banks are challenged to develop meaningful marketing activities to ensure new customer acquisition and to sell additional, higher margin products and services to current clients.
Implications for Retail Adoption of Digital Signage Systems
This White Paper explores the decision matrix supporting retailer adoption of digital signage systems, reviews the considerations required for an implementation, and advances a framework for assessing a retail digital signage (“RDS”) system.
