Industry Research
Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report
OTX authored the Digital Out-of-Home Awareness and Attitude Study, a study commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage in their daily lives. This study compares digital out-of-home media to other media. Results show that digital out-of-home media has become a critical part of an advertisers’ media mix.
Alternative Out-of-Home Media Forecast 2007-2011
This landmark report examines how alternative out-of-home media is staying in tune with fast-paced and elusive American consumers who are spending more time than ever outside their homes. Ad spending on these media soared 27% in 2006 to $1.69 trillion, with accelerated 28% growth expected in 2007.
Global Digital Out-of-Home Media Forecast 2008-2012
As the global economy continues to weaken, traditional media advertising dollars continue their migration to alternative media, and specifically digital out-of-home (OOH), in the US and abroad, as the seminal transition taking place across the media landscape continues to accelerate.
