Industry Research
Digital Out-of-Home Media Awareness and Attitude Study - 2007 Full Report
OTX authored the Digital Out-of-Home Awareness and Attitude Study, a study commissioned by SeeSaw to gain insight into how people engage with, and respond to, digital signage in their daily lives. This study compares digital out-of-home media to other media. Results show that digital out-of-home media has become a critical part of an advertisers’ media mix.
Alternative Out-of-Home Media Forecast 2007-2011
This landmark report examines how alternative out-of-home media is staying in tune with fast-paced and elusive American consumers who are spending more time than ever outside their homes. Ad spending on these media soared 27% in 2006 to $1.69 trillion, with accelerated 28% growth expected in 2007.
Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness
This study examines how retail digital signage systems influence consumer shopping behavior, and details the measurement of its impact upon sales to assist retailers in determining whether to allocate promotional dollars to this new medium.
Test Results from a Bank Branch Digital Communications Network
Financial institutions are the dominant adaptors of Digital Communication Networks (”DCN”), yet surprisingly little research has been conducted in support of an implementation of a bank DCN. PRI has conducted the first major research study.
Deployment and Test of a Retail Digital Communications Network by The United States Postal Service
This Working Paper contributes to the study of Digital Communication Networks (”DCN”) in various ways. It is the most extensive report of a major DCN field test published to-date. It also draws implications from this research for wider retail industry application.
Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising
This Working Paper details the benefits associated with Retail Digital Signage (“RDS”), and introduces the methodology of Behavioral Merchandising (“BEM”). RDS’s attributes as a new medium due to its ability to mass customize messages, as well as measure advertising effectiveness, is addressed.
