Research Summaries
SeeSaw Research free to the masses
Research summaries includes a variety of studies and articles on the state of the digital out-of-home media industry, including reports on its usage and effectiveness in a wide range of vertical markets.
An Empirical Study of Consumer Switching From Traditional to Electronic Channels: A Purchase-Decision Process Perspective
This study examines various factors that impact consumer purchase channel switching (from the store to on-line), as well as identifying those attitudinal traits associated with the on-line consumer.
Consumer Responsiveness to Mobile Marketing
Marketing messages delivered to cell phones (“mobile marketing” or “MM”), represents an outstanding opportunity to interact with customers. This is due to the ability to individually reach consumers with highly-personalized messages in a timely manner.
