Planning, Buying and Measurement Made Easy
SeeSaw is the only network with the technology to customize and optimize national digital out-of-home campaigns.
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SeeSaw's out-of-home digital media network
offers more coverage, more choices, in more
areas than any other out-of-home media
alternative. But more than the biggest, it's
also the best. That's because SeeSaw has
painstakingly created a campaign management
program specifically for advertisers and their
agencies that sets the standard for how digital
out-of-home media is planned, purchased and
tracked. Our Campaign Management capabilities offer you many easy-to-use
functions:
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Explore with SeeSaw Ads, you can easily view signage and demographics:
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- Learn about digital signage including our categories, such as universities or bars and restaurants
- See venues and signs with the click of a mouse and a web browser right from your desk - no driving by billboards required
- Access list and graphical map-based representations of the SeeSaw Network including advertising metrics for each sign. This includes traffic numbers, awareness, number of signs and primary demographic profiles, e.g. Male 18-34
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You'll create highly detailed "what if" campaign planning scenarios:
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- Target your audience by Geographic Area,
Demographic Profile, and Venue Category
- Set budgets and priorities on spend by geographic,
demographic and venue targets
- Use SeeSaw's optimization technology to quickly
match your campaign planning requirements - including
targets and budgets - against SeeSaw's extensive network
of digital signs to provide a campaign plan that will
impress clients
- Build "what if" planning scenarios then compare
your plans to create the optimal advertising strategy
for your client
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Now you can reserve, buy and traffic your media faster and more efficiently than ever:
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- Reserve your campaign space so that you can
validate the plan with fellow team members and get
client sign-off
- Buy the campaign with a click of the mouse. What
used to take days for a digital signage buy now only
takes a few minutes with SeeSaw
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Virtual Collaboration with SeeSaw Campaign Teams also
provides the ability to designate a virtual cross-company
Campaign Team:
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- Give access to anyone with a SeeSaw login,
whether it's someone from your company or a
creative contractor, to join your campaign
- Ensure membership surrounds the campaign-level
- Control access to your campaign plans at
the company-level and at the campaign
level.
- SeeSaw also offers role capabilities for
edit, buy and notifications.
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Once the buy has been placed SeeSaw Ads management tools make it easy to coordinate and control traffic:
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- SeeSaw’s workflow engine provides traffic
support and reminders/notifications for creative
delivery, creative quality management, creative
format conversions and delivery of creative to
SeeSaw’s Network
- After buying the plan, simply upload your
content to SeeSaw via SeeSaw’s web-based user
interface and SeeSaw handles the rest
- SeeSaw will notify you of upcoming
milestones in the campaign deployment process
such as campaign launch or campaign end and will
remind you of upcoming due dates such as a
creative file is due for upload
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Measure and improve your reach with SeeSaw’s in-depth status reports:
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- Know how your campaign is performing at any point in time with comprehensive status reports
- All status reports include the number of plays and impressions in the period and to date by venue
- Get end of campaign summaries and an affidavit in alignment with traditional out-of-home requirements
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