Planning, Coordination and Measurement Made Easy
SeeSaw is the only network with the technology to customize and optimize national digital place-based campaigns.
| SeeSaw's digital place-based media network
offers more coverage, more choices, in more
areas than any other out-of-home media
alternative. But more than the biggest, it's
also the best. That's because SeeSaw has
painstakingly created a campaign management
program specifically for advertisers and their
agencies that sets the standard for how digital
out-of-home media is planned, purchased and
tracked. The SeeSaw plan comes with reach and frequency metrics based on the venues selected. You can now compare this plan side by side with your TV media plan to develop an integrated plan that maximizes your reach and frequency objectives. Our Campaign Management capabilities offer you many easy-to-use
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Explore with SeeSaw Ads, you can easily view signage and demographics:
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- Learn about digital signage including our venue categories, such as universities or bars and restaurants
- See venues and signs with the click of a mouse and a web browser right from your desk - no driving by billboards required
- Access list and graphical map-based representations of the SeeSaw Network including advertising metrics for each sign. This includes traffic numbers, awareness, reach, frequency, number of signs and primary demographic profiles, e.g. Male 18-34
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You'll create highly detailed "what if" campaign planning scenarios:
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- Target your audience by Geographic Area, Demographic Profile, and Venue Category
- Set budgets and priorities on spend by geographic, demographic and venue targets
- Use SeeSaw's optimization technology to quickly match your campaign planning requirements - including targets and budgets - against SeeSaw's extensive network
of venues to provide a campaign plan that will impress clients and meet their reach and frequency targets
- Build "what if" planning scenarios then compare your plans to create the optimal advertising strategy
for your client
- Using reach and frequency metrics, compare digital place-based media plans and TV plans side-by-side, enabling you to create an integrated plan that improves the performance of a TV-only campaign
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Virtual Collaboration with SeeSaw Campaign Teams also
provides the ability to designate a virtual cross-company
Campaign Team:
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- Give access to anyone with a SeeSaw login,
whether it's someone from your company or a
creative contractor, to join your campaign
- Ensure membership surrounds the campaign-level
- Control access to your campaign plans at
the company-level and at the campaign
level.
- SeeSaw also offers role capabilities for
edit, buy and notifications.
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SeeSaw Ads management tools make it easy to coordinate and control traffic:
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- SeeSaw’s workflow engine provides traffic
support and reminders/notifications for creative
delivery, creative quality management, creative
format conversions and delivery of creative to
SeeSaw’s Network
- Once contracts are signed, simply upload your
content to SeeSaw via SeeSaw’s web-based user
interface and SeeSaw handles the rest
- SeeSaw will notify you of upcoming
milestones in the campaign deployment process
such as campaign launch or campaign end and will
remind you of upcoming due dates such as a
creative file is due for upload
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Measure and improve your reach with SeeSaw’s in-depth status reports:
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- Know how your campaign is performing at any point in time with comprehensive status reports
- All status reports include the number of plays and impressions in the period and to date by venue
- Get end of campaign summaries and an affidavit in alignment with traditional out-of-home requirements
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