Direct Response Tracking and Reporting
SeeSaw makes digital place-based media interactive with text messaging
Text messaging is on the rise in the United States. More people voted for an American Idol via text messaging than those that voted for President. The successful integration of content with messaging has hit traditional media in a big way and is now available for digital out-of-home media. SeeSaw makes it easy to integrate text messaging to deliver interactive out-of-home campaigns.
Now you can take advantage of both the branding and interactive capabilities of digital place-based media to engage people with campaigns such as:
- Promotional offers
- Treasure hunts
- Requests for information
- Games
- Interactive entertainment
- And much more
Integrated Planning
Planning a digital place-based video advertising campaign that includes a text-messaging call-to-action has never been easier. SeeSaw Ads allows you to:
- Select one or multiple keywords for your campaign
- Response message authoring
- Cost Per Action pricing for responses
Keyword Management
We streamline the process of creating and assigning keywords for your campaigns by allowing you to:
- Create multiple keywords
- Exclusive keyword usage for set periods of time
- Purchase and manage keywords from a single source
Dynamic Reporting
As responses to your campaign begin to roll in, SeeSaw tracks these and presents them immediately through:
- Real-time reporting of responses
- Reports by area code, place and as a % of impressions
- Export of responses to Excel
