Life Pattern Marketing White Paper

Life Pattern Marketing is the practice of placing companies’ brand messages on digital screens and billboards that are located where busy people really are: Out and about, living their daily lives. Digital screens are popping up in great places to reach people, carrying short, punchy brand messages that reach potential customers while they pump gasoline in the morning, while they shop for groceries in the afternoon and while they withdraw money from an ATM in the evening. The key is context: The psychological impact on a consumer getting the brand message in many different contextual settings permeates the ‘noise’ and builds awareness and retention. This white paper presents more details on Life Pattern Marketing including examples of Life Pattern campaigns, suggestions of effective creative treatments and discussions on how to select the right venues.