The Perfect Message at the Perfect Moment
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by Monte Zweben, Chairman and Co-founder, SeeSaw Networks Kirthi Kalyanam Most customers don't want to hear from your company most of the time. If you're bombarding them with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting moments when customers do want to hear from you -- when their lives, or their perceptions of your company, change. If you don't contact them at those moments, you risk losing them. |
