Life Pattern Marketing Workshops
If you’re wondering how to reach people on the go, schedule a Life Pattern Marketing workshop. In this interactive session, consultants from SeeSaw Networks will collaborate with you as you discover how Life Pattern Marketing intercepts people in their work, play, and social routines.
SeeSaw Network’s Life Pattern Marketing Workshop will show you a new process to refine your advertising strategies.
During this workshop, you will:
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Get started!If you are an advertiser or media professional looking to leverage the power of digital out-of-home media, don’t miss out on the opportunity to learn more in this free workshop: |
Why Do You Need Life Pattern Analysis?
Whether you’re an advertiser or a media planner, you need to know about life pattern analysis. No other method is as effective in allowing you to visualize your target audience and their daily routines. By analyzing the life patterns of your target audience, you will define answers to the following questions:
- Who are they?
- What is their life stage?
- How do they spend their time?
- Where are they likely to be at any point throughout the day?
Life pattern analysis delivers a clear picture of “a day in the life” of your target audience. Whether they are at home, at work, at play, or socializing, you’ll know where they are and what they’re likely to be doing. Using this information, you can precisely pinpoint the optimal placement of the digital out-of-home media to intercept your audience as they are out and about.
Once you’ve completed a life pattern analysis, you can use the information you’ve gathered to develop a media plan—using digital out-of-home media—that improves the efficacy and reach of your marketing spend for this audience. You do this by mapping the media on screens in venues—health clubs, gas stations, bars, restaurants, retail stores, and universities—across the country, to the life patterns of your target audiences.
