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March 19, 2008 at 11am, PST (2pm EST)
Shifts in media consumption driven by disruptive technologies like TiVo, satellite radio and the Internet ad blockers have all contributed to the chaos surrounding the discussions about how to reach highly mobile people with brand messages using traditional media methods. How can advertisers effectively reach today’s mobile consumer? That’s where Life Pattern Marketing can help. Life Pattern Marketing is the practice of placing companies’ brand messages on digital screens and billboards that intercept people during their work, play and socialize routines.
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