Webinar: Engaging People with Digital Out-of-Home Media

Webinar Overview How can advertisers reach today’s mobile consumer? People are out and about, living their busy lives and technology has helped drive fundamental shifts in how they relate to media. Advertisers are challenged on how to reach highly mobile and time-starved people with traditional media.

To better understand how digital out-of-home media can be used to reach today’s mobile consumers, SeeSaw Networks commissioned OTX, an independent global consumer research and consulting firm, to conduct primary research about the role digital out-of-home media plays in today’s media landscape. This webinar shares the results of that study and additional details from the full report.

During this webinar you will hear research results for the following questions:

• Is advertising on digital signage effective?
• Does digital out-of-home media provide a way to engage people who are difficult to reach?
• How does people's awareness of digital signage advertising compare to other media?

Featured Speakers: Peter Bowen, CEO and Co-founder of SeeSaw Networks and Alice Gold, Vice President of Marketing Insights at OTX

About the Speakers

Peter Bowen, CEO, SeeSaw Networks
As CEO of SeeSaw Networks, Peter brings over 25 years of marketing and senior management experience running multi-billion organizations in the Consumer Packaged Goods industry. Prior to SeeSaw, he ran multiple domestic and international divisions of the H. J. Heinz Company including: Heinz UK & Ireland Ltd. as Managing Director; Heinz USA Retail Division as President; Star-Kist Foods Inc. as President; Heinz Pet Products Company as President & CEO; Star-Kist Seafood Company as President; and Heinz Middle East, India & N. Africa Region as Area Vice President. Peter started his marketing career at Procter & Gamble.

Alice Gold, Vice President Marketing Insights, OTX
As VP Marketing Insights at OTX, Alice leads the LA-based client service team and West Coast clients. Before joining client service, Alice managed the OTX Online Community (sample department) where she was responsible for cost control, sample quality, and relationships with external sample partners. Prior to joining OTX, Alice held account management positions at several leading ad agencies including Cole & Weber, Foote, Cone & Belding and McCann-Erickson. Her experience includes a broad range of clients including Sea World Florida, Denny’s, The Gas Co., Mattel and Nestlé.

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