Webinar: Life Pattern Marketing
A New Methodology to Engage People Out-of-Home
Date: March 19, 2008
Time: 11am, PST (2pm EST)
Duration: 60 minutes
Cost: Free
Webinar Overview
Shifts in media consumption due to disruptive technologies like TiVo, satellite radio and Internet ad blockers has made reaching highly mobile people with brand messages increasingly difficult. How can advertisers effectively reach today’s mobile consumer? That’s where Life Pattern Marketing can help. Life Pattern Marketing is the practice of placing companies’ brand messages on digital screens and billboards that intercept people during their work, play and social routines. SeeSaw has developed a methodology that helps agencies and advertisers get their arms around this new media and the application of Life Pattern Marketing.
During this webinar you will:
- Gain a deeper understanding of the reach and effectiveness of digital out-of-home media.
- Learn a methodology to effectively leverage digital out-of-home media.
- Apply techniques for segmenting audiences based on their behavior.
Featured Speakers: Monte Zweben, Chairman, SeeSaw Networks
About Monte
Monte brings over 15 years of experience founding and leading successful start-up companies. Prior to SeeSaw, Monte was the founder and CEO of Blue Martini Software - the leader in multi-channel sales and marketing solutions for retailers. Blue Martini revolutionized a new approach to direct response marketing called Dialog Marketing, practiced by leading companies including Bloomingdale’s, Nordstrom, Harrah’s Entertainment, Wynn Resorts, Sephora, and Brooks Brothers. Monte published this work in the Harvard Business Review (HBR) and was chosen for a special issue on CRM. Monte founded Blue Martini in 1998 and took it public in 2000. In 2005 Monte merged Blue Martini into a company now called Escalate Retail. Monte also founded and was the Chairman & CEO of Red Pepper Software, a leading Supply Chain Optimization company that merged with PeopleSoft. Monte’s early career was spent with the NASA Ames Research Center as the Deputy Branch Chief of the Artificial Intelligence Branch, where he won the prestigious Space Act Award for his work on the Space Shuttle program. Monte is the co-author of a book titled Intelligent Scheduling and has published articles in the Harvard Business Review, many sales and marketing publications and various computer science journals and conference proceedings. Monte holds several patents and has won several innovation awards. He also serves on the Dean’s Advisory Board for Carnegie-Mellon University’s School of Computer Science.
