Delta Air Lines and Digitas Take Placed-Based Digital Media to New Heights
SAN FRANCISCO, December 8, 2009 – Delta Air Lines (NYSE: DAL), the world’s No. 1 airline, and Digitas, a leading global digital agency, today announced the results of a place-based digital advertising campaign aimed at raising awareness among business travelers in the New York area for Delta as a preferred international carrier. The results indicate that using SeeSaw Networks’ national digital video network increased awareness and drove stronger consideration for Delta’s international travel routes among the target audience.
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